4 min read
The four P’s of marketing, also known as a marketing mix, include product, price, place, and promotion. The idea is simple: find a way to select the right product, price it so consumers will want to buy it, place it in the marketplace so it is easy to find, and promote it to get the ... Read More
- Published in Scope This
2 min read
Immediately following delivery of a newborn, nourishment first comes in as colostrum. This colostrum contains antioxidants and is antimicrobial, antiviral, antibacterial, antifungal, and antiinflammatory to protect the newborn against disease and promote health by creating a strong immune system. After a few days, breastmilk comes in to nourish the baby. Breastmilk contains a saturated fat ... Read More
- Published in Scope This
1 min read
In the heart of Minneapolis, Minnesota, reVamp Salon Spa has been touted as an oasis, featuring award-winning services that deliver nutrients needed for optimal health and vitality to hair, skin, and nails. On the main level is a salon full of hair artisans meticulously crafting works of art on the locks of local Minnesotans ... Read More
- Published in Spa Highlights
4 min read
While scars were once paraded as a badge of courage, men and women alike are becoming more diligent in minimizing the textural malformity left behind after surgical intervention. Every time the skin is cut, it leaves a scar. And, while a surgeon strives to leave as seamless a mark as possible, several factors wholly ... Read More
- Published in Scope This
6 min read
Aperfect complexion does not stop at the jawline. Clients need flawless-looking, soft, touchable skin from head to toe. This is especially true now, at the start of the dry, cold winter months. One of the most natural treatments available, in many different forms, is body exfoliation. Different forms of exfoliation are best for different ... Read More
- Published in Scope This
1 min read
DO: Plan in advance. Take time to consider things like staffing and scheduling, hours, retail, holiday menus, and promotions. Read More
- Published in Scope This
2 min read
Every time I attend an industry tradeshow, I inevitably learn about something new – from ingredients and products to updated treatment techniques and marketing strategies. With so many tradeshows in our industry, it can sometimes feel overwhelming with how quickly new products are being debuted or ingredients are being researched and discovered. That is why ... Read More
- Published in Publisher's Note
3 min read
Sun damage is developed in two ways: by sunburns or through accumulated sun damage over time. Most people suffer from both. Most have experienced sunburns, mostly as children, and can remember the burning sensation, hot and swollen skin, consequent blisters and peeling, itchiness, and misery. Daily sun damage over years of exposure – even without ... Read More
- Published in Fact or Fiction
