1 min read
More and more men are regularly treating their skin both at home and in spas. For many professionals, male clients may be some of their most loyal clients. But when looking at the reality of the state of cisgendered men’s skin care, it is by no means as normalized in the mainstream markets as experts ... Read More
- Published in Skin Care
1 min read
Men and self-care are not two words that are often used in the same sentence. In fact, when envisioning what self-care looks like, it typically involves women relaxing at a spa with maybe a glass of wine in hand. While this imagery does not often resonate with the modern man, self-care for men is an ... Read More
- Published in Scope This
1 min read
Building a Brand In this webinar, discover the power of having a cohesive brand and how to build brand awareness. In an industry as competitive as the beauty industry, it is crucial that clients fall in love not only with services but with the brand as well. Learn key concepts around creating brand loyalty, the ... Read More
- Published in Classrooms
1 min read
Building a Business Model Most Summit users are experts in the beauty industry, but this webinar is designed to challenge them to reflect on the last time they worked on their business skills. Often, these crucial skills are put aside. However, this webinar is a great first step to freshen up on important business skills ... Read More
- Published in Classrooms
1 min read
Understanding Clients Clients are at the core of what skin care professionals do in the beauty industry, but how well is the client viewpoint understood? This webinar will focus on understanding the core of what motivates clients, what their struggles are, how to best serve them, and most importantly, how to get more. This webinar is ... Read More
- Published in Classrooms
1 min read
GM Revolution®, a men’s luxury skincare brand, is proud to announce the one year anniversary of its Signature Line. The professional line combats against any misconceptions on normalizing men’s skincare. Whether you’re new to the concept of men’s skincare or ready to take your skincare routine to the next level, GM Revolution® will meet your ... Read More
- Published in Awards and Celebrations
3 min read
The barber industry is at a crossroads. Somewhere between innovation and tradition, the barber experience is changing. This spectrum ranges from having a cold beer with a haircut to plenty of men cutting their own hair due to the COVID-19 pandemic. With all of the restrictions placed on the service industry, people are desperate to ... Read More
- Published in Skin Care
3 min read
Last week I wrote a blog on the top men’s skincare trends to look out for in 2021. While the trends in that skincare blog were important, there is an even more important men’s trend on the horizon: mental health and wellness. I can guarantee that throughout this year, you will continue to hear brands ... Read More
- Published in Wellness
1 min read
Aging is a blessing. With age comes wisdom, experience, and oftentimes, stories of those youthful days that are told to whoever is willing to listen. Unfortunately, with this also comes physical aging. For many men, looking in the mirror is confronting the physical reality of their age. As men mature, they may start to notice their face and skin showing signs of aging. Antiaging solutions are amongst the ... Read More
- Published in Skin Care
4 min read
The emerging trend of men’s skin care has been a hot topic in the beauty industry for the past few years. In fact, it can be said that men’s skin care is no longer emerging but rather, is here (and here to stay). While most, and certainly the best, products should be applicable to both ... Read More
- Published in Scope This
