To build skin cancer awareness and provide education about the new FDA sunscreen labels, the American Academy of Dermatology encouraged its members, the media and the public to SPOT Orange on Melanoma Monday. The media enthusiastically embraced the Academy’s SPOT Orange campaign as news and weather anchors across the country wore orange on Melanoma Monday.
Dermatologists representing the Academy helped spread the word through the use of social media and members participated in interviews across the nation to share skin cancer detection and prevention messages. As a result of these efforts, the Academy secured significant media placements, including The Today Show, Good Morning America, USA Today and The Dr. Oz Show.
Leading up to SPOT Orange on Melanoma Monday, the Academy used its Facebook, Twitter and Pinterest accounts to encourage people to participate by wearing orange and sharing a photo on social media (hashtag: #SPOTorange) and/or on the Academy’s website. As a result, more than 650 tweets used the hashtag, reaching more than 6.5 million Twitter accounts. The Facebook event page for SPOT Orange on Melanoma Monday garnered 8,634 guests and 1,120 confirmed participants. On Melanoma Monday, more than 50 participants posted photos of themselves wearing orange on the Academy’s Facebook page.
The Academy of Dermatology will continue its efforts to spread awareness of melanoma and educate the public on early detection signs and any preventative measures that can be taken to avoid this deadly skin disease.
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