Dear Reader April 2008

This month we are talking about the always important topic of sun care. From
tips on keeping business booming in the sunny summer months to conducting a
post-summer skin check to the latest looks of the season; this month’s issue
takes the sun to task.
I know you are probably thinking, sun care again. However, in 2005 when “The
Melanoma Book” by Howard Kaufman, M.D., FACS was published, he stated that:
“…an estimated 52,000 people develop melanoma annually; almost 8,000 people
die of melanoma each year, or 20 people every day.”
Twenty people every day die of melanoma; that number is staggering to me. Relatively
speaking, counting family members, teachers, and co-workers that is the number
of people I come in contact with each day. I can’t imagine losing all of these
people in one day, and certainly not to such a senseless and preventable disease.
So, yes… sun care again.
It is important that you talk about sun care with every client you treat. Educate
them about the sun and its’ dangers 24/7/365. Because whether it is overcast
or a bright, sunny day, those UV rays are still causing damage if you’re not
protected. I’m not suggesting using major scare tactics here, but make sure
they understand protecting their skin and the skin of each of their family
members is not just about preventing wrinkles; it could very well save their
life or the life of someone they love. It is akin to not having car insurance;
by the time you need it, it could be too late. Keep your shelves stocked with
sunscreens and make sure you have a good variety. Some women want it included
in their moisturizer; others like to apply it separately; men and children
(or rather moms) often prefer sprays; and don’t forget the lips. Beautiful
skin starts with maintenance, and good maintenance should start with hydration
and sun protection.
On another note, before I sign off for the month I want to urge you to read
Michelle D’Allaird’s letter on
page 12. AIA will administer our National Certification Prep Class and Exam
this month at the International Congress of Esthetics & Spa in Dallas.
Not just weeks, or months, but years of planning have gone into the development
of this certification exam. I can’t even begin to express to you the excitement
the AIA Board of Directors feel right now. If you are not registered for this
exam, but are interested in learning more about becoming an AIA Certified Aesthetician,
visit our website today at www.aiaprofessional.com.

See you in Dallas,

Saundra