Stage-fright is an incredibly common fear, affecting more than 70% of people around the world, but did you know that 35% of people also struggle to be on camera? For the camera-shy skin professional, navigating a world where it seems almost unavoidable to appear on camera can be intimidating. Now, it isn’t totally necessary for you to create video content for social media pages; however, video content engages viewers in a different way than static posts and can drive more traffic and more conversions to your practice.
GET CAMERA READY
The first step in overcoming camera-shyness is to prepare before shooting. Going into video content creation with a solid plan, reference, template, or even a script will help you feel less awkward when it comes time to hit the record button. If you’re following a trend like we talked about in last month’s “Content Lab” entry, have the video bookmarked or saved somewhere you can easily reference it while you are shooting in case you need to take another look.
Additionally, investigate easy-to-use video editing tools to make your videos more interesting and learn how to use them before shooting. Understanding how to take your raw footage and turn it into the video you’ve envisioned is important going into filming. If you know you’ll need a little extra footage here or there for padding or if you’ll need to do a voiceover, you can optimize your recording time to ensure optimal results, making you feel more confident during the filming process. Not to mention, getting everything you need footage-wise before you sit down to edit will save you time in the long run and prevent you having to go back film needed additional footage. Solid preparation before stepping into the frame will not only make the actual shooting process faster and easier but will give you the confidence that you know what you’re doing.
Want to read more?
Subscribe to keep reading this article.
Jordan Miller is based in Dallas, Texas and graduated in 2022 from the University of North Texas with a bachelor’s degree in creative writing and a minor in journalism. She is currently working as the assistant editor for DERMASCOPE Magazine and has over five years of experience as an editorial and social content creator. In her free time, she enjoys reading, writing, traveling, and spending time with her cat, Kiko.
No comments yet. Be the first to comment!
0 Comments