2022 Monthly Columns
1 min read
To keep a business healthy and growing, it is necessary to do two things. First, remove products, services, and, if necessary, staff that are not meeting performance standards. Second, add new, high performing products, services, and staff. While this sounds straight forward, it doesn’t make it easy. Winning consults will increase your revenue and create loyalty. Get to know your...
1 min read
Throughout my career in luxury day spas, medical spas, surgical centers, doctors’ offices, and wellness havens, one of the most consistent things I have noticed in the aesthetic and wellness world is that spa owners and practitioners are often the last to invest in self-care. Incredibly gifted, highly motivated, and deeply self-aware, spa providers are...
1 min read
Get an inside scoop on the thriving medical spa, SkinRX Clinical Spa in Southlake, Texas. This column showcases how they go about creating the ultimate oasis for their clients while optimizing comfort and ease for service providers' long workdays. Topics include backbar organization, sanitation, sound proofing the treatment room, furnishing choices and setup, décor options,...
1 min read
When a spa business experiences rapid growth, it can feel overwhelming to continue serving loyal clients with the care and attention they deserve. Find out which tasks can be outsourced so that spa owners can focus all their time and energy on client care and staff management. (Must be logged in and hold an active AIA...
2 min read
With higher prices causing a reduction in discretionary income, clients are focusing more on their budgets. They are having to make tough decisions on wants versus needs. This makes it a challenging time to be in the aesthetics healthcare retail industry, but there are tools professionals can use to not only survive, but to create...
2 min read
Close your eyes. Imagine or think back to a calm and relaxing moment in time. Visualize all the sensations that make the moment special. Many times, it is the little details that build this beautiful imagery – the soft breeze of a perfect day, the delicate sound of water trickling through river rock, or the...
1 min read
Positive reviews are one of the most effective and important marketing tools for professionals and spa owners, and treating clients like gold, especially first-time clients, is therefore essential. Get insight into how to get clients to leave good reviews, whether to use incentives, and how to utilize reviews on social media and other outlets to...
1 min read
Cabinet and drawer selections for a spa are vital when it comes to staying organized and performing treatments with ease. See an example of a convenient solution that allows for sanitation, convenient access, and visibly arranged storage. Tune in for a bonus consideration around carrying a lot of products and lines versus featuring a minimal...
1 min read
Happy Fall and welcome to the season of pumpkin spice and skin care advice. Autumn is an incredible time of the year in my town along the east coast. There is a fresh crispness to the morning air, and the leaves change into gorgeous hues of golden amber, bright orange, and the lushest of reds...
1 min read
Best practices for those in the medical aesthetics industry include knowing your why because it can make the difference between having a marginal practice or an extremely successful practice. Knowing your why can bring back the excitement and enthusiasm you felt when you first decided to begin the journey into the world of beauty. It...
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