When it comes to skin care ingredients, clients are asking more and more questions that contain the latest buzzwords, like vegan, natural, organic, and zero-irritation. This interest is a sign that conscious consumerism and clean beauty are impacting the industry in a big way. In fact, according to Statista, an international data tracker, the global natural and organic beauty market is expected to reach $22 billion by 2024, almost double its value in 2016, with skin care holding the largest share of the market.1
Narrowing the focus onto the United States, according to a 2021 survey, about 46% of participants belonging to Generation Z and 45% of Millennials were interested in trying clean beauty products, or products that do not contain toxins or toxic ingredients.2
Now is the ideal time to become more aware of lesser-known, innovative, and effective ingredients for clients who want alternatives that are not mainstream or the norm. These under-the-radar choices can put a special spin on determining which products are most beneficial for exfoliating, hydrating, brightening, fighting blemishes, targeting signs of aging, and more.
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