“We wanted to create a skincare line that was both quality on the inside and beautiful on the outside. As self-proclaimed “product junkies”, we found ourselves in constant search of the perfect product line and time after time we came up short. Life milestones like getting married and starting a family while also working full-time jobs kept us busy but that didn’t stop us from perusing our dream. And so the concept of Sorella Apothecary was born,” said co-founders Emily Sindlinger & Danielle Munley.
Sorella Apothecary is a professional skincare line that combines the best of modern day science with natural, old world philosophies. Sorella translates to “sister” in Italian and the brand gets its name from its co-founders, Danielle and Emily, who are sisters by marriage. As an esthetician, Emily carried 14 different lines because she couldn’t find one line that had it all. Cue the lightbulb. When Emily approached Danielle with the initial idea of starting her own skincare line, Danielle was all-in. The journey began at their first tradeshow where they found themselves not being able to find anything appealing on the outside. With Danielle’s marketing background, she was the brains behind Sorella’s beautiful packaging. Fun fact, it took her a whole month to decide on a shade of gold. In every Sorella product you will find effective, targeted ingredients that are balanced with ingredients that nourish the skin. Every element of the line has been handpicked to help target specific skin concerns and work to build up the skin’s barrier. We leave out toxins, harsh fragrances, parabens and sulfates. We pack our products with rich nutrient and active ingredients that support skin’s natural regenerating properties. For more information, follow us on Facebook and Instagram, TikTok and Twitter.
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