2023 Monthly Columns
2 min read
It is essential for skin care professionals to stay up to date on the latest trends and innovations in the beauty industry in order to provide exceptional services to their clients and maximize their profit margins. One such innovation that has transformed hair removal techniques is the roll-on wax system. This comprehensive guide delves into...
2 min read
From Plate to Pore: Nutrition, Hydration, & Skin Health
As an instructor, I am a constantly asked by my students what is the best product for whatever their concerns are at the time. My response will always be the same, start with your water and food intake. The body needs to be fed, nourished, and well-cared for...
2 min read
As licensed aestheticians, we have witnessed firsthand the rise in popularity of male waxing over recent years. Therefore, it is essential to be knowledgeable and skilled in this area as demand increases. Adding male-focused waxing can boost your revenue but also set you apart from other waxers in your area.
GET READY, GET SET
Any successful waxing experience...
2 min read
Education in one’s particular field of expertise is an essential part of any professional pursuit. Skin care professionals’ education does not end with aesthetics school or licensure. The solo practitioner is just as responsible for their career growth, development, and knowledge base as any other licensed professional. There are plenty of options available for ongoing...
2 min read
Want to create rockstar-like client loyalty? Step into the arena where spa businesses ignite unbreakable connections with their devoted followers. Like a spark that sets a fire ablaze, memberships serve as the catalyst for creating a tribe of fiercely loyal enthusiasts. Creating a membership program can be an exhilarating journey to cultivate a passionate, vibrant...
2 min read
Looking to elevate the client experience of the spa? Having a dream team of professionals that embody the spa’s values, live the mission, and strive to make the vision a reality is the path. The key to building a successful spa team is hiring and training the right people. But how do you ensure that...
2 min read
The excitement of beginning and operating a business created simply from one’s love of aesthetics is the dream for many solopreneurs. Parts of this dream are exhilarating and fulfilling, like transforming a client’s skin and seeing them love the way their skin looks. Having satisfaction in one’s contribution to someone’s happiness is priceless. Other parts...
2 min read
Ever wonder why an individual chooses a certain brand over another similar brand, like Target over Walmart, Coke over Pepsi, or vice versa? Effective branding is usually the culprit. Branding is a term that gets bandied about everywhere in business although many do not have full comprehension of what it means or how it can...
2 min read
Fear can be one of the biggest barriers for skin care professionals (especially new ones) when considering new modalities in their treatment rooms. Other times, it is inexperience or lack of practice. Whatever it is, it is beneficial to continue to learn new techniques and modalities that will improve and enhance your clients’ experience. A...
2 min read
Storytelling, marketing, and building a clientele go hand in hand. Here are some ways to create your business’s story and marketing while building your waxing clientele.
USE YOUR VOICE
Storytelling starts with your voice. What do you want people to remember you by? Your voice is your brand and a part of building up your clientele. Business...
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