2022 Monthly Columns
2 min read
Peter Drucker, known as the man who invented modern business management once said that if something cannot be measured, it cannot be improved. Thinking about this for a moment, it makes sense. As the business metrics section of the book, “Beautifully Profitable, Forever Profitable” reveals, the profitability of a spa depends on satisfied clients; therefore, measuring their...
1 min read
February is upon us, adorned in glorious shades of velvety red, bright magentas, and the prettiest pink hues. The world comes together to celebrate love and romance through the indulgence of chocolate, strawberries, and champagne.
For skin care and wellness professionals, Valentine’s Day often seems like the perfect time to launch those beautifully rich chocolate masks,...
1 min read
Smooth procedures and treatments require organized cabinets in each treatment room. Learn some tips on how to store products for easy and effective access, plus a secret tip to keep brushes safe and usable for longer. (Must be logged in and hold an active AIA membership to view video below.)
1 min read
To create the golden experience, the exchanging of essential information starts as soon as a client books their appointment and does not end after their treatment. Explore each step of the process to communicate effectively with clients and ensure their contentment and retention. (Must be logged in and hold an active AIA membership to view...
1 min read
Get an inside scoop of a thriving medical spa with this brand-new column hosted by an award-winning aesthetician. “Inside the Treatment Room” showcases the innerworkings of SkinRX Clinical Spa and how they go about creating the ultimate oasis for each of their clients, including backbar organization, sound proofing the treatment room, and décor options. (Must be...
1 min read
With clients’ skin care options becoming more and more saturated, spas must offer the best experience possible to capture the hearts of loyal, reoccurring clients. Discover the dos and don’ts of client relations and how each skin care professional can become the best version of themselves with this video column by @agelessashley. (Must be logged...
2 min read
In this new year, the aesthetic medical industry will face new challenges as well as a myriad of opportunities for those prepared to seize them. The global pandemic changed every aspect of life. It also changed the overall approach to aesthetic medicine. Those medical providers who understand and capitalize on these new realities will see...
1 min read
Spa professionals work diligently to create a relaxing and tranquil environment within their spaces. They pick out the perfect paint color, wall decorations, and plants to ensure they clients feel comfortable. They find the perfect skin care lines to support their principles and set up a menu of service offerings. They train employees on new...
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