2022 Monthly Columns
1 min read
Getting clients as comfortable as possible in the treatment room is vital for retaining business. Get advice on how to assemble an inviting treatment table, including choices like sheets, mattress supports, towels, and headbands. (Must be logged in and hold an active AIA membership to view video below.)
1 min read
While before and after photos are a necessary part for professionals’ business marketing and results tracking, it may be a sensitive topic for clients. Explore how to approach asking clients for permission, how to handle refusal, and how to increase the likelihood of clients approving their pictures for social media and other sharing outlets. (Must be...
2 min read
In order to stay healthy, know your numbers; at least that’s what our health providers tell us. The same holds true for running a healthy medical spa. If you don’t know what your numbers are, you won’t know whether your practice is healthy or headed for financial problems. It’s time to pick up your magnifying glass and focus on your...
1 min read
I love lazy, rainy mornings; lounging with a hot cup of coffee, listening to the gentle and rhythmic water droplets revive the world outside, scrolling mindlessly through Instagram as I prepare mentally for a lovely spring day. While thumbing through skin care Reels and photos, I happened to notice some peculiar techniques within the treatment...
1 min read
When conducting a client consultation, it is essential that professionals ensure clients feel as comfortable as possible. Take a look at options involving the space and location to host the consultation, at what point during the visit it should be conducted, and the creation of consultation forms that follow state regulations. (Must be logged in and...
1 min read
A fireproof formula on how to sell retail online and in-person can help professionals make additional profit and help their clients’ skin goals. Starting with the client consultation, explore what elements to touch upon that go beyond clients’ skin care routines, how to explain products to clients with confidence, and ways to demonstrate products’ use...
1 min read
New clients are the lifeblood of any medical spa practice. However, not all new clients are created equally in terms of their profit potential for your practice. To improve one’s ability to identify and recruit quality leads which fit the target demographic, a set of metrics designed to measure lead generation needs to be implemented....
1 min read
“Florals, for spring… groundbreaking.” This iconic film scene from “The Devil Wears Prada” where Meryl Streep captivates the audience with her decisive, icy glare and clear sarcasm is brilliantly memorable. Spring is here, and clients are craving fresh, blooming, and beautiful treatment options. However, the question remains, does that always mean exclusively floral?
FLORAL ALTERNATIVES
The...
1 min read
Sanitation and sterilization are important aspects of clean and organized treatment rooms. From wiping down product containers to sticking to the instructions of cleaning products and wearing gloves, learn about the importance of these measures and how to implement safe procedures in a spa environment. (Must be logged in and hold an active AIA membership to...
1 min read
To create a golden experience, professionals may want to put standard operating procedures in place to ensure a smooth-running business. Explore the reasons and recommendations for adding buffer time between clients and establishing policies that align with a spa’s needs. (Must be logged in and hold an active AIA membership to view video below.)
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