9 min read
In the 60s, the British were setting the style trends and the world followed. Twiggy, miniskirts, go go boots, and the Beatles were all the rage and the Mod Look was born. Today, 40 years later, the Mod Look is back with a new modern twist! The look is bold, but don’t be afraid to introduce your clients to the hottest trend in make-up this season. Modern Mod is an inspired vision; it is softer than the look of the 60s and can be easily achieved. Read More
- Published in Makeup Matters
7 min read
There's one thing every experienced aesthetician knows for sure - new clients don't come quickly or easily enough! What with all of the new day spas opening everywhere and beauty schools minting flocks of trained skin care professionals the wait for a large client following can be long and excruciating. Can't afford an expensive advertising campaign or the latest skin-firming device? Not a problem! You have a low-cost and time-proven opportunity available to you that can do much to shorten the client building process while increasing your career income in short order: Make-up services and product sales. Read More
- Published in Makeup Matters
5 min read
All skin discolorations need to be addressed the same way. It's important not to camouflage, but to blend natural color into the discolored area. This applies to port wine stain birthmarks, rosacea (red pustular lesions), vitiligo (patches of unpigmented skin), bruising and any skin discoloration resulting from chemotherapy and radiation treatment. When selecting product to place on these discolored areas, you need to use one that is user-friendly and highly pigmented and one that will not cause any skin irritation. When in doubt, I always recommend a quick and simple allergy test by applying different products. The inside area of the elbow or directly below and behind the ear are two areas which will give you accurate results. Read More
- Published in Makeup Matters
7 min read
For a woman who on most evenings chauffeurs kids, pushes a grocery cart, cooks dinner, does laundry and helps with homework, being likened to a Hollywood star may seem a little ridiculous. Selling a fantasy sparks many successful advertising campaigns. Purchase a specific product and a life of romance, excitement, and glamour awaits you. Spritzing on the right perfume could lead you to stepping into a limo, wearing diamonds, embraced by Mr. Knock-Down Gorgeous. Buy the right car and you will drive along the Pacific Coast Highway like a scene from a James Bond movie. Read More
- Published in Makeup Matters
13 min read
Make-up is by far the leading draw into the skin care products and skin care services we have! If you don’t offer and/or promote make-up services, you are letting thousands of dollars walk out the door in not just retail sales, but increased service sales. You are telling them it’s OK to go buy somewhere else! Women buy make-up, this is a proven fact. If only just a lipstick or blush, they do buy. Possibly, for the ones who don’t wear make-up, it could be that no one ever showed them how to apply it to look natural. Where do they buy their make-up? Read More
- Published in Makeup Matters
3 min read
An internal sense of well-being or “beauty” enables an individual to present a glowing self confidence in the world today. Surveys conducted by universities and economists have concluded and support that external beauty contributes greatly to personal and professional success. I was very honored last year to be part of a “Beauty and Labor Marketing” survey, which had a demographic group of 7,000 respondents between 30-70 years old. From this survey, the economist concluded that people who are perceived as “very nice looking” earn about 10 to 25 percent more than those viewed as “average”. Their findings held true even when education and experience levels were comparable in the two groups. It was also found that attractive women increase their salaries at a much faster rate. Read More
- Published in Makeup Matters
6 min read
The popularity of minimally invasive cosmetic surgery procedures has skyrocketed over the past five years. In fact, more than nine million plastic surgery procedures were performed in 2004 alone, according to the American Society of Plastic Surgeons. The increasing popularity of cosmetic surgery has led to another beauty trend, the explosion of mineral make-up into the mainstream. Now, patients can cover virtually any imperfection experienced after surgery and return to their daily routine with minimal downtime. However, it is extremely important to educate your patients on make-up application tips in order to minimize infection and other problems that can occur when applying make-up to affected areas. Read More
- Published in Makeup Matters
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