11 min read
The materials used to apply the craft of a professional makeup artist is as important as the applications themselves. Having the right shade of color means nothing if you do not have the proper brush to create the look a client desires. A makeup artist's clientele can vary across a broad spectrum – from personal style to the color of the skin on which a makeup artist is working. An artist needs to be prepared for every situation, even the unpredictable ones. The following are some of the basic tools a makeup artist should have in their kit. Read More
- Published in Makeup Matters
4 min read
Spring is approaching quickly and this year’s colors and techniques boast the most fun yet! Emerge from hibernation to become inspired by nature and all the colors it has to offer. Vivid color can be especially intimidating after a season of dark and vampy shades. This spring, take a fearless and original approach as a makeup artist by dipping into some extremely expressive shades. Read More
- Published in Makeup Matters
6 min read
The weather may finally be cooling off, but a few popular makeup trends continue to heat up. More and more women are looking to mimic the high fashion looks of celebrity makeup, and it has never been easier to teach your clients certain techniques to accomplish at home.Through the use of simple blending techniques, proper grooming of eyebrows, and the occasional faux eyelash, women are achieving that glamorous look with minimal effort. So, without further ado, let us take a look at three trends on the rise in the cosmetics industry. Read More
- Published in Makeup Matters
8 min read
When young aestheticians start out in their new journey, the opportunities are endless as to the direction of their career. At first, newly licensed aestheticians are eager to begin their careers and experience the fulfillment of her learning. As their careers progress over time, these aestheticians will discover what they love most about their field and may choose to pursue extensive schooling in one aspect of the field. When deciding to change career direction, these aestheticians have various avenues that can be chosen. Read More
- Published in Makeup Matters
14 min read
Women have been fascinated with beauty for centuries. Part of that fascination is perfection. In order to achieve that perfection, women have been using makeup to cover up their blemishes. There comes a point in a woman’s life where there is a need for a cover up, whether it be a portion of the face, full face, or body. Using makeup to cover pimples, blemishes, acne, and pigmented areas with makeup is rarely a bad idea. Women experiencing these unwanted skin conditions tend to feel that they have awful skin, thus leading to covering up a lot more of their skin than needed and sometimes even lowering their self-esteem. As a makeup artist, I teach women how to select the proper color correcting formula and techniques to create a flawless finish without bringing attention to problem areas. With these techniques, the goal is to flatter the viewing eye. Read More
- Published in Makeup Matters
8 min read
Writing a piece on current makeup trends is quite challenging, as you turn the corner of the runway, there is another! One thing is for certain, which is great news for aestheticians and makeup artists: makeup will not be paring back to minimal anytime soon. Have fun. Your client’s face is an empty canvas and options abound for being on trend. Read More
- Published in Makeup Matters
11 min read
I began my aesthetic career as a makeup artist. Inspired by the training I received from one of the finest skin care schools in the United States, I felt very confident on my first day at work apprenticing as a makeup assistant for a national hair magazine. What I quickly discovered was that everything I had been taught was the antithesis of what real life makeup application was about.Many aesthetic schools do not provide their students with an education that prepares them to work on a variety of ethnic skin types. Unfortunately, the same holds true for makeup training which, more often than not, is skewed to a European standard of beauty. For example, many instructional diagrams on how to create the perfect eyebrow still advise students to measure from the outside edge of the nose.1 However, applying that technique to a client with a wide nose would result in the eyebrow beginning at the center of the eye. Read More
- Published in Makeup Matters
6 min read
As professionals in the aesthetic, salon and medical spa industries, we understand how important it is to exceed the client's expectations in as many ways as possible. On the surface, our mission is to help clients look as youthful, healthy and beautiful as possible. They expect us to share our best services talents and products in the least amount of time and with the least amount of discomfort. That is why the perfect time to think about the magic of professional airbrush makeup is now! Read More
- Published in Makeup Matters
11 min read
Each season presents an opportunity to modify your client's makeup look. It is not necessary to toss products season to season, but there are important guidelines to follow in order to achieve a look that is most appropriate for the current season. Throughout the last 15 years as a makeup artist, I have noticed that over time, most women develop a makeup routine – they use the same color(s) almost every day – this habit often leads to a feeling of complacency.As we age the skin loses warmth and radiance, so it is important to update foundation, concealer and color palettes along the way. Read More
- Published in Makeup Matters
10 min read
Natural beauty remains the most timeless and sought after look of all. Women want makeup that enhances their own beauty without looking overdone. Makeup trends would not gain popularity unless the woman underneath has what it takes to motivate other women to copy the look. As a girl who has been in front of the camera and behind the scenes in the pageant and modeling world, I can attest to the fact that stunning transformations are made possible by healthy and nourishing skin care products that prime the skin. These are the steps to creating a strong foundation for beauty, starting with the skin on your face and enhancing eyes and lips…whether your aesthetic ideal is a flawless canvas for the latest makeup look or to go fresh-faced with confidence. Read More
- Published in Makeup Matters
Beauty Categories
Digital Magazine
New Monthly Columns
Beauty Products
Beauty Products
Brands of the Month
