Stretch marks are the bane of most people's existence. For some, they are a reason to hide; for others they are a reason to go to the spa or the dermatologist to try any and every treatment to diminish their appearance. Some of the riskier and more aggressive resurfacing and tissue-tightening treatments are effective, but they come with unpleasant side effects, such as pain, inflammation, and downtime. They also do not always work long-term for everyone and come with their own set of risks, such as burns and scarring. These treatments are also costly and require repeat treatments, which is great for the professional, but not so great for the client.
Extractions are extremely beneficial for clearing pores and facilitating clear skin. While extractions should be left to skin care professionals, it is helpful for clients to know a safe way to perform them at home, in case of emergencies.
For aestheticians, massage therapists, energy workers, and other hands-on practitioners, the level of stress they feel can have a negative impact on their clients and business.
Stress affects more than just the person feeling it; it spreads to every single person with which that person comes in contact. While it might seem like it is possible to shift into professional mode or put on a game face to cover stress or other negative emotions, from an energy standpoint, it always comes through. If a client senses a stressed professional or a negative or stressful working environment at the spa, they are unlikely to return or refer their friends.
Just as it is important to cool down the body after working out, it is vital to educate clients about taking care of their skin post-workout. Skin care professionals should make their clients aware of the following four key factors that will keep the skin healthy, clean, and clear post-workout.
When it comes to professional treatments that have gone wrong, there can be several different causes, including allergic reactions, equipment malfunctions, and misdiagnoses. The most important actions skin care professionals can take to help their clients is to determine the cause of the skin reaction, mollify and help to heal the affected area, and prevent it from reoccurring in the future.
Today, clients are more connected than ever and it is important to have a well-established online presence for the spa in order to attract and retain clientele. Fortunately, establishing an online footprint does not have to cost a lot of money, nor does it have to take a lot of time.
Getting the opportunity to educate young clients about maintaining healthy skin practices is rewarding. Even a teenage eyebrow client is a great candidate with which to start a healthy skin conversation. These small opportunities to educate young clients are critical to getting teenagers to think about caring for their skin. Many teenagers have not yet been educated enough about the dangers of not practicing a safe sun routine. Furthermore, the media invades their mind with ideas of what fashion and beauty cultures deem cool.
As the first person clients communicate with, on the phone and upon entering the spa, a spa receptionist needs to make a lasting first impression. A great receptionist is on the front lines and has a professional appearance and attitude.
The first thing to look for in a qualified spa receptionist is a tidy, put-together appearance. The spa is a place of beauty, health, and tranquility, so having a receptionist with chipped nails, or messy hair will create disharmony in the overall image of the business. By no means do the employees have to look like supermodels, but excellent hygiene is a must.
A primary consideration regarding skin sensitivities is the possibility of underlying internal factors that may provoke inflammation, such as medications and allergies. These factors often equate to both acute and chronic skin sensitization. A thorough consultation and a detailed skin analysis, via a Wood's lamp, hydration level meter, and other evaluation devices, are vital tools to assist in establishing the level or degree of sensitivity.
Properly storing cosmetics in a business or on a vanity can sometimes be a challenge. Despite the challenge, it is important to store makeup in the correct manner because cosmetics can harbor bacteria and mold, causing unnecessary and unpleasant reactions on the skin.
Unfortunately, there is no such thing as a perfect homecare regimen because nobody's skin is the same and everybody's skin is ever changing. That is why clients need skin care professionals. Some professionals are truly missing an opportunity by not taking the time to talk to clients every time they visit the spa about what products they are currently using and what issues they are currently having with their skin. Initially, this gives professionals insight as to the client's skin care budget, knowledge, loyalties, and the amount of time they are willing to spend to take care of their skin.
Many professionals feel overwhelmed at the thought of purchasing equipment. While individual equipment needs may vary, all professionals are looking for quality equipment from a reputable manufacturer. The following five rules will help professionals avoid common purchasing pitfalls.
Heading straight to bed and curling up underneath the comforter is especially tempting after a long day. However, this ceremonious event cannot take place without first removing any makeup. Removing makeup is crucial in preventing a plethora of skin care concerns, like enlarged or clogged pores, skin irritation, blemishes, and worn-out looking skin.
Many skin care professionals have a salon, spa, or private aesthetic practice and want to know the best way to price their services. Some professionals have checked the local competition to find the average rate for facials, massages, and other programs they plan on offering.
One of the most common occurrences in waxing is skin lifting or tearing. Professionals should understand the difference between the two so that they can better determine if they can help soothe the client’s skin or if they should refer them for medical attention.
Love what you do. Be passionate about your profession. Do you love the study and care of skin and are you a people person? Do you get gratification from helping others? The aesthetics industry is one of service. If you are excited about what you do, you will greet every day with anticipation and enthusiasm.
In the skin care industry, a ‘specialty product’ is a complementary product that offers exclusive benefits and targeted-problem solutions far better than the standard, daily-recommended skin care essentials. Specialty products, as the words imply, are items that promote, enhance, and improve the appearance of one thing by maximizing the efficacy of something already being used, boosting it to a higher level of performance and delivery of results.
As women, we live in a world where the standards of beauty and youthfulness are set incredibly high. Even when we are healthy, it can often be hard to face the mirror.
Depending on the client’s age, the makeup artist will need to assist the client with an age-appropriate look. Some young clients want to start using all kinds of makeup at a very young age. My advice is to guide them. As I apply makeup to their face, I make it even more of a learning experience by having them apply makeup along with me. This teaches them how to achieve the look at home. This is a beauty guide to help professional makeup artists create age-appropriate looks.
No matter how great your customer service is, challenging situations will always arise. You need to be prepared so that you know how to deal with these situations before they occur.
Skin care professionals should begin by differentiating themselves from department stores and retailers by doing all consultations in the treatment room. The client should be laid down, skin cleansed, then analyzed through a magnifying lens. Find out what the client's concerns are. These will lead the professional to discover their habits. Every client has a goal – something they want to change about their complexion. The client can be handed a mirror and asked exactly what they like and do not like about their skin.
You are itching to grow, and believe me, we know the feeling! There comes a time when partnering with a physician appears to be the next logical step… congratulations on being ready to take it! Wondering what to watch out for? Find the circumstance that fits your situation:
Competition is everywhere. We compete with other aestheticians, businesses, the media, and cosmetic retailers, but we are also competing with ourselves if we are not sharing our talent and products with clients. Communication is the number one way to tell people about a business. Without it, spa owners would simply sit and hope that clients see the menu in the lobby or on the Internet. It is easier to retain a client than enchant a new one into a business, so take every opportunity to cross-promote services within your treatment room and facility.
Your relationship with the customer is most important, so whatever the mistake or client’s opinion of the pricing in this scenario, the demeanor in which the client is regarded for is most important.
You might notice that clients are increasingly savvy about how to properly manage their skin at home. With the availability of skin care lines and anti-aging formulations in a range of price points, most of the women (and many men) I encounter have put together a skin care routine that generally meets their needs; that is, at least, until the seasons change. As skin responds to fluctuations in temperature and humidity levels in summer and winter, clients often fail to recognize that the skin care regimen that works so well during the moderate days of spring and fall may require some tweaking. Instead, they continue implementing the same routine, day after day, year after year, with varying levels of satisfaction.
The aesthetics industry continues to grow and with that, so does the number of licensed skin care professionals. I have been in the aesthetic industry for 20 years and have trained aestheticians to work in a medical office for nine years. As a frequent speaker at seminars and aesthetic schools, the first question I am most often asked is how to get a job. To put it simply, a career is what one makes of it! Of course, this includes qualities that will help to set some apart from others. The acronym hired can be used to remember the recipe to be a good candidate: helpful, innovative, reliable, educated, and driven.
Achemical peel burn is every skin care professional’s worst nightmare, but no matter how skilled the professional, burns can happen. The causes can be many – an undiagnosed skin condition or undisclosed medication, perhaps even sun exposure that the client considered negligible or forgot about.
Handle your client gently when discussing this topic. Excessive plucking and tweezing could be a psychological disorder known as trichotillomania and would require professional medical intervention.
The facial is complete. Your client is looking radiant and loving the education you spilled during the time spent together in the treatment room. Your client expressed to you during the consultation what she would like to improve in the look and feel of her skin. Feeling confident, your client is ready to go home looking fabulous and you are foreseeing new home care products finding their way to her bathroom vanity.
Most of us have never really given much thought to our hair. We shampoo it, style it, and have it cut. How would you feel if one day you woke up and your hair was gone? How would you react? If your client has been diagnosed with cancer and is about to undergo chemotherapy, the chance of hair loss is very real. Chemotherapy is a powerful medication that attacks rapidly growing cancer cells. Unfortunately, it also attacks other rapidly growing cells, including hair roots.
Sometimes clients do not make an appointment for a professional treatment. They decide to do their own treatment at home. Unfortunately, there can be negative reactions and consequences to using at-home treatments.
Always create a memorable experience. Give your clients an experience beyond their expectations. For example, an aromatherapy journey, foot soak, and cup of tea offered at no extra cost add value to the service. Offer unique services and extras that no one else offers. Think about how you can make your amenities more personalized or unique. Small incentives, such as offering a hand treatment is a small cost that makes clients feel special.
The first thing that should be done when treating a cuticle is to determine the severity of the situation. Is the client bleeding? If so, treatment on the cuticle must be done. Applying a clean gauze to the wound with pressure to stop the bleeding is the first priority. Once the bleeding has stopped, the wound should be carefully cleaned with an antiseptic. A topical ointment should be applied along with an adhesive bandage.
When it comes to making your clients feel comfortable in the spa, some things are easy and simple… such as providing clean sheets, towels and blankets. Personally, I like to fill the room with great music and the gentle scent of a single essential oil, which sets the stage for a great treatment from the moment clients walk into my facial room. By involving as many of their senses as soon as they walk in the door, it will help set them in a calming and relaxing frame of mind.
It is a fact: nail polish lasts longer on acrylic nails and a trip to the nail salon can be reduced from weekly visits to once every few weeks. But what is given up in exchange? What happens to the physical nail due to this artificial resurfacing? And what toll does the acrylic application and re-application take on the natural nail?Acrylic nails are essentially artificial nails that are bonded over natural nails with chemicals, resins, powders and polymers. The nail technician prepares the nails by cutting, filing and shaving down the surface of each nail, making it prime for adherence to the acrylics. Then the acrylic stays on the natural nail for weeks at a time. Like skin, nails are porous and absorb the chemicals and compounds right into them. Exposure to the chemicals on the nail beds and surrounding skin can lead to infection, nail loss, and, in some cases, severe illness.
What's your recipe for explaining the damaging effects of sun exposure to teenagers who love to tan?Written by Shelley Hancock
I grew up with a swimming pool in my backyard. Every summer during my teenage years, my girlfriends and I would spend our days out by the pool. My friends loved to bake in the sun with baby oil. I was too active to lie there for very long and I believe that was my saving grace.
Unfortunately, it happens; clients often find themselves in the bathroom the night before a big event slathering on self-tanner, only to wake up orange and streaky and faced with a nightmare of a problem. That is where we come in. The client will undoubtedly call their aesthetician for advice and maybe even book an appointment to reverse their at-home treatment. So what do you do?
I often wonder why one skin care professional can be so successful in developing their business and clientele while others complain that they cannot get their establishment off the ground, earn enough money, and eventually drop out of the industry. Why are some skin care professionals able to become financially successful while others are constantly unable to pay their bills? It is always interesting to hear a professional blame their location for the lack of success. Most of the time, you can locate another skin care professional in the same market whose business is booming. Other skin care professionals will say that many of their clients simply cannot afford a trip to the spa. Many factors can determine the success or failure of a particular business. Is it luck, fate or fortune that brings certain skin care professionals success?
At Soulstice Spa, we believe our client’s overall experience goes well beyond their specific service time. Instead, it begins with their very first contact with our staff, when they call or e-mail to schedule an appointment. We strive to be consistently responsive, friendly, engaging and attentive while booking their initial appointment so our guests can begin to relax before they arrive.
I am proud to say that I have spent nearly 30 years in business as a single, female owner in New York City. I have graduated thousands of aestheticians and I owe my success to my team of employees who have helped me throughout the years. Our recipe is to make every student feel welcomed in our small private school. Students know that my door is always open. I engage them in conversation, sharing lessons I have learned over the years. In fact, some of my students have even become members of my team.
Over the years, my answer to this question has solely been about having to let a client go. Having been in this industry for almost four decades, I understand that some customers may have negative reactions to events in their life. In such cases, I have had to suggest they find an aesthetician that can better meet their needs by being able to relate to them better. I try to use sentences such as, "Jane, I want you to have the best treatment possible but I can sense that I am missing an element that will bring that to you." We are in an industry that is deeply set in caring for our clients on both an emotional and physical level. We always need our clients to be truthful with us… in return, we need to be truthful with them.
Ibelieve that in today’s hyper competitive environment, achieving mere customer satisfaction should not be the goal. The customer has to be wowed, delighted and ready to rebook their next appointment before leaving the spa.
I like to think of my customers as extended family members. Working with that mindset precludes concerns about social and financial status, aspects which can sometimes impede our ability to see clients as human beings with needs not unlike our own. Your personal comfort level with your client directly impacts the quality of your interaction.
Our recipe here at face to face nyc – day spa consists of various blends: excellent customer service, plenty of sparkling smiles, skilled touch, and knowledge from our spa technicians. This completes a sweet experience when our guests visit us. In addition, we also add a non-pretentious attitude combined with a great sense of humor that quickly strips the pre-treatment anxiety and nervous feeling from new or even established clients. Uncomfortable feelings can be triggered by getting undressed during a massage treatment or the discomfort from hair removal. Our witty approach to business comes across initially through our spa website, where every treatment is cleverly described using funny terms such as The Backdoor Treatment or Full Moon Rising (men's waxing services). Many of our spa services are the non-conventional type which can put anyone at risk of blushing.
First off, I try to establish protocols within my business to prevent even the possibility of having no-show clients. There are three things I do to facilitate this goal. First, I make sure to inform all of my potential clients about my no-show policy. I do this through printing it on my take-home menus, treatment forms, displays located in my spa’s reception area, and by publishing it on our website. In addition to making sure that my policy is visible, I also make sure that new clients are made aware and returning clients are reminded of this policy when they call in to book an appointment. Secondly, I provide an incentive to my clients, which I call “premium” pricing for my premium clients. Basically, if you are in good standing with our spa you are considered a premium client. With premium client status, clients receive retail discounts, coupons via e-mail, and special pricing discounts, so it is a valuable incentive.
Smell the sweet aromas of a custom blend infusion of peppermint and lavender essential oils filtering throughout the room. Hear soothing songs of meadowlarks singing in the morning, wind sweeping across a prairie, wheatgrass swaying from side-to-side, melodies of nature captured for the ears to hear. Dimly lit candles flickering on the countertop, fresh white linen draped perfectly across the table, colorful Hawaiian boutique accenting the division of realism and escapism for what your eyes want to see. Feel the warm abiding embrace of a nurturing, kind and gentle soul that lies within you. Then, taste on your palate the herbs enriching your body from the organic tea you just consumed while waiting for this moment of therapeutic bliss.
I recently had the most chaotic day… I had insomnia and had to wake up at 6:00 a.m. to do a beauty segment on television and was wide awake at 4:00. I could not go back to sleep! I thought I put coffee water in the carafe, but instead I made a pot of nothing and burned my pot. Rush hour was in no rush so we crawled to the television station bumper to bumper. The morning show segment I did went well.
On the drive to my studio, the phone would not stop ringing with sales calls.
Here is what I know for sure about stress in the workplace… it is the surest way to stunt the growth of your business! Think of stress as a virus that anyone near you can catch. If your client catches that virus, they most certainly will not be coming back for more! “Leave your baggage at the door… you can pick it up when you leave.” Have you ever heard that one before? That is exactly what aestheticians need to do each and every day we show up at our spa. Hopefully your day will go so well, you will not be too quick to pick it back up as you leave at the end of the day.
Of all blunders that can happen to a technician, dropping some wax on a region that does not require waxing is of one of the most unwanted situations!
Imagine doing an eyebrow wax and on the way to this area some wax is dropped on the eyelid… or just as worse, you have wax all over the eyebrow… This could happen to you!
I find that when a spa product fails to sell, it is not because it is not desirable but because it needs a little more company support than it is getting. Once, when I was teaching a sales class to a spa team, I asked them to identify the biggest "turkey" among their retail products. Almost everyone pointed to a honey body scrub with almond meal and scent. The poor product had been banished to a dusty bottom display shelf and forgotten there. So we packed up the 18 remaining scrubs in a shipping box, sealed it up and pretended to send it back to the manufacturer. Gone! Rid of 'em!