As the months speed by and seasons change, skin undergoes changes too, such as dehydration, flaking, roughness, redness, and cracks – all of which are signs of imbalance in the epidermis and dermis. Facial treatments can re-establish balance in the client's skin.

The key to helping clients successfully navigate the dangers of dehydrated, damaged skin is keeping skin in perfect isotonic balance. To create this balance, hydration must be accompanied by moisturization. As a result, the skin stays protected and healthy-looking, while achieving that coveted dewy glow.


There are two important steps for successfully incorporating hydration into treatments.

Step 1: Hydrate with moisture-boosters. Use products with high concentrations of water-loving molecules, such as hyaluronic acid, glycerin, urea, and sodium pyroglutamic acid (PCA), which make up skin’s natural moisturizing factors (NMF). These ingredients plump and balance the water content of skin cells and hydrate skin throughout the day.

Step 2: Moisturize with oils that seal in hydration and protect skin’s moisture barrier. Use lipids that include ceramides, butters, or botanical oils – such as kukui, baobab, moringa, and sacha inchi – which are known for their high levels of skin-perfecting omega-3 and omega-6 fatty acids. These types of lipids prevent transepidermal water loss (TEWL) and help keep skin healthy, elastic, and supple.

Following these two steps helps maintain skin’s isotonic balance and regulates the permeability of skin cells and the skin barrier. This harmonious balance protects skin from issues arising from chronic dryness and dehydration due to skin stressors that include desert climates, wind, cold air, heated rooms, hot showers, and long soaks in jacuzzis.


No matter how much moisture is put onto skin, it will not create an isotonic balance if dead skin cells are in the way. Exfoliation is essential. Mandelic acid, lactic acid, and other alpha hydroxy acids are ideal for clearing away debris and smoothing roughness so that hydrating molecules and anti-aging ingredients can get in. However, be careful not to over-exfoliate dry skin, which can trigger the skin to over-compensate by producing excess oil.


For blemish-prone skin or congested pores, ingredients like salicylic acid and benzoyl peroxide target acne-causing bacteria and enlarged pores but can upset skin’s moisture balance and damage the barrier function. The solution is to apply non-alcohol toner, hyaluronic acid, and non-comedogenic lipids. For sun-damaged or aging skin, derivatives of vitamin A, including retinol, retinyl palmitate tretinoin, and isotretinoin, smooth out wrinkles, but can cause irritation and dryness as a side effect. The solution is to layer moisture-boosters and serums containing lipids, growth factors, stem cells, peptides, and antioxidants.


The key factor for alleviating dry or dehydrated skin in facial treatments is creating balance by applying water-loving molecules and locking them in with lipids. Chronic dryness creates many skin issues, especially for younger skin, so it is essential to teach clients proper homecare, as well. Advise them to apply a mineralized toner throughout the day and to use a lipid moisturizer or serum to seal in hydration and prevent it from evaporating. This isotonic balance will help create the dewy, luminous skin that clients crave.

People are curious by nature and, for the most part, the more they know, the more likely they are to either try something new, make recommendations to friends and family, or become repeat customers. Taking advantage of this observation in the treatment room is a must for anyone looking to obtain loyal, well-informed customers who truly appreciate the professional’s work. It also does not hurt to increase retail sales, either.

In the age of social media, it is easy for everyone to think they are an expert. From DIY posts with beauty influencers to promotional videos filling Instagram story feeds, there is no shortage of at-home beauty advice available to clients.

Scientific advances in health and skin care have created excitement among today’s aesthetic professionals. It has also caused concern that the role of the aesthetician could be marginalized or even rendered obsolete through technological progress. This concern is partly true and partly false, depending on how skin care practices are positioned. The following three service areas are unlikely to be diminished by technology or convenience.

The era of beards has been resurrected. Beards are trending and men are grooming their facial hair with pride. Savvy beard growers are investing a lot in their grooming and maintenance. The way a man styles, trims, and grooms his beard shows character. Caring for the skin under the beard, however, takes strategic planning with knowledgeable professionals.

The spa industry is a trade of hospitality and service. At its center are friendliness, warmth, compassion, and giving. Creating this atmosphere is not optional; it is a must. Clients expect skin care professionals to create a respite from the stress of their hectic daily lives. They seek a place offering luxurious treatments that will restore a sense of well-being and tranquility.

Almost a decade ago, there was a client that would come to the spa with a whiskey in one hand and an unlit cigar in the other. Although he would not drink the alcohol during the treatment or light up his cigar to smoke, it became his spa ritual. On numerous occasions, he was asked to discard of his glass cup and half chewed cigar before walking back to the treatment hallway. He would either ignore the spa employee that was asking him or respond with a sharp, "I'm just holding them." Being that he was a client with a lot of clout, the management would tell the employees to go ahead and let him enter with his vices.

Broken capillaries are inefficient, useless vessels. These tiny, web-like vessels can appear anywhere on the body, but are predominately present on the face and legs, which can make clients extremely self-conscious. When treating broken capillaries, it is important to first work with existing capillaries; avoid treatments that exacerbate them and use products that will prevent them.

Asevere sunburn may result in sunburn blisters. These blisters are a painful experience for anyone that exposes themselves to too much sun. Overexposure to the sun causes a bubble that forms under the skin and becomes filled with fluid. These blisters form to protect the underlying tissue from the burn. If someone experiences a severe sunburn, they can get sick and develop swelling, fever, chills, headache, and nausea. After a couple days, the affected person's skin will start to develop new cells while shedding the dead cells that were damaged. It may take up to two weeks for the skin to heal completely. The red spots, inflammation, and blistering occurs on top of the internal damage to the tissue underneath.

The eyes, skin, and liver are extremely sensitive during the summer months. Whether professionals are working with clients to achieve healthy summer skin or treating clients who struggle with acne, rosacea, or eczema, there are lessons to be learned from ancient medical systems.


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