Wednesday, 27 September 2017 00:08

What’s your recipe for treating skin under a beard?

Written by   Cole Patterson, L.E., founder of Cole Skincare for Men

The era of beards has been resurrected. Beards are trending and men are grooming their facial hair with pride. Savvy beard growers are investing a lot in their grooming and maintenance. The way a man styles, trims, and grooms his beard shows character. Caring for the skin under the beard, however, takes strategic planning with knowledgeable professionals.

Although facial hair is a part of a man’s biological make up, proper skin care to prevent skin problems underneath the beard takes time and patience. During the process of growing a beard, men often experience skin irritations. It is wise for professionals to offer multifunctional services that will benefit both the skin and the beard. Beard treatments can be a lucrative add-on; therefore, professionals may want to consider incorporating beard services for men during and after the beard-growing process.

Professionals may find it difficult to reach the skin under a man’s beard. Because the skin is not visible, reaching it is not an easy task. Experienced professionals specializing in male care should be able to analyze the skin by touch alone. For novice professionals, however, it may be difficult, especially when treating clients with full beards.

To properly treat the skin under the beard, professionals should begin by sanitizing the beard with a spray covering the mouth and nose area, followed by massaging the bearded area with clean hands to become familiar with the client’s skin. Massaging the bearded area allows the professional to separate the hairs and feel and look at the skin using a magnifying lamp. Steam the area using a mild cleansing solution in circular motions with a cleansing brush or facial sponge to work out any impurities.

Using multifunctional products that are both beneficial for the skin and beard helps limit skin problems, as well as hydrate the beard. Be careful not to apply too much product on the beard; too much product application can cause the beard to become too soapy and may be difficult to remove. Use a hot steam towel to allow the pores to stay open to extract clogged pores and ingrown hairs. Use a high frequency machine after extractions to kill bacteria for faster healing.

Customizing a natural base oil that is hydrating (such as jojoba, coconut, olive, or argan oils mixed with an aromatherapy blend that is woodsy) to spray on the client’s face and beard will make all the difference to gaining loyalty. After spraying the oils, finish with a massage focusing on pressure points on the face, temple, and jawline.

When moving toward the beard area, rub the oils into the follicles by massaging while gently pulling the hairs away from the skin. To properly care for the beard, skin care professionals should use specific guidelines that cater to both the skin and the beard.

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