Wednesday, 01 November 2017 07:28

What’s your recipe for surviving as an aesthetician in a technology-driven future?

Written by   Douglas Preston, L.E., owner of Preston Skin Center, Preston Beauty Professional, and Preston Private Label Products

Scientific advances in health and skin care have created excitement among today’s aesthetic professionals. It has also caused concern that the role of the aesthetician could be marginalized or even rendered obsolete through technological progress. This concern is partly true and partly false, depending on how skin care practices are positioned. The following three service areas are unlikely to be diminished by technology or convenience.

While Botox, Juvederm, Retin-A, laser, medical peels, and every form of corrective surgery have swelled the options list for age-avoidant women and men, none of these approaches, even in combination, can stop the skin from aging. The desire to slow the inevitable leaves plenty of room for the services provided by professional aestheticians. For all the visible influences medical and high-technology choices can produce on a client’s skin, there are many aesthetic refinements overlooked by those procedures. The list is significant: routinely flaking skin, follicular congestion, dehydration, milia control, firming, and others. Treatments for these conditions are found at the core of an aesthetician’s menu. Furthermore, visiting a luxurious facial salon beats the doctor’s clinic any day!

For all the science thrown at this troubling skin condition, the problem continues to plague scores of people of all ages every year. Especially true for congestive acne, physicians today have little more to work with than the prescription pad, something that acne sufferers are increasingly disinclined to follow. In this area, the skilled aesthetician truly shines! When working with acne that best responds to comedone removal and bacteria control, the skin care professional stands as the one reliable alternative to disappointing or toxic medications. Unless a miracle cure for acne is found (as was believed when Accutane entered the market), skin care professionals are reasonably well-set for the future in this service category.

Waxing remains a reliable staple for the versatile skin care professional, one that has long been an ideal way for new professionals to build a thriving book. Much fear was generated among aestheticians when hair removal laser technicians began to promote the technology as the “easy and permanent solution to unwanted facial and body hair.” It did and does continue to work well enough for some, but the high cost and spotty success rate sent many clients back to the melting pots of skin care practices.
Technology has helped aestheticians in numerous ways, from network marketing opportunities to online scheduling and product sales. There will always be clients who choose one approach over another, but personalized care and great hospitality are features of service that virtual sources simply cannot compete with. If skin care professionals stay strong in those respects, they should have a prosperous career ahead of them!

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