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Friday, 19 August 2016 12:31

What’s your recipe for creating an online presence?

Written by   Kelly Richardson, CEO and founder of B.Bronz Sunless

Today, clients are more connected than ever and it is important to have a well-established online presence for the spa in order to attract and retain clientele. Fortunately, establishing an online footprint does not have to cost a lot of money, nor does it have to take a lot of time.

Build a Foundation
Website design can be a daunting task, but it is not necessary for the professional to be familiar with programming languages and coding in order to do so. There are a plethora of free tools online that work off of a what-you-see-is-what-you-get model. It is important to invest in premium plans to take advantage of additional customization if professionals are going to design the website themselves. If the spa has a budget, they should consider contracting a website designer to help. Refining the appearance and content of the website can be done over time; it does not have to be perfect from the very beginning.

Choose Social Networks
It is important that the spa is active on social media. Regularly engaging and interacting with influencers and clients via those channels is one of the best ways to grow an online presence. The spa does not have to be on every channel; instead, start out with one or two primary networks. Most spas should focus on Instagram, Facebook, and LinkedIn. Plan on spending 15 to 20 minutes updating and managing the accounts daily. It is important to remember that once these channels are established, they need to be used. Stagnate social media channels can damage the spa's online presence or give the impression that the spa may not be in business or does not care about social interaction.

Create Content
Creating content for the spa's website and social media channels can be done in a number of ways, the most popular of which is a blog. This step can be taken even further through the use of video blogging. These two tools are a great way to connect with current clients and attract new clients as important information about the spa, staff, and services is being shared. Professionals can also ask people that are knowledgeable about topics that are relevant to clients to provide guest posts for the blog or video blog.

E-mail Marketing
E-mail marketing is a low-cost and effective way to stay in touch with clients and promote the spa. Over 90 percent of all United States consumers use e-mail on a daily basis. Most e-mail marketing software provide professionals with the ability to craft custom messages and analyze data to ensure that professionals are sending out e-mails clients want to open.

Check e-mails and social media channels regularly for messages from clients and respond in a timely manner. Consumers are now accustomed to asking questions via social media channels and expect to be responded to in a timely manner.

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