Thursday, 30 April 2020 10:16

A Cry for Help

Written by   Ashley Whritenour and Ciara Gutierrez

“I need your help. My skin has never looked like this. My protective gear is tearing it apart. What can I do?” The text came from a close friend who is an Intensive Care Unit trauma nurse on the front lines of this pandemic. How can we help? We have felt so powerless locked inside our living rooms, watching as devastation sweeps our nation. As women raised by families who taught us to give before we take, we were naturally asking, How can we help? What can we do to give back to all these brave souls who are courageously stepping out of their homes and up to the front lines to protect and serve us?

 

Shortly after that first text, we received a similar call for help from another close friend who is a Physician’s Assistant. Yes, we must do something.

 

 After looking at pictures of what these masks (plus the heightened stress levels) are doing to their skin, we knew we had to act fast for these healthcare workers! But we also knew we  could not do it alone . Immediately, we reached out to the executives of some of skin care’s leading companies such as Eminence Organic Skin Care, Epicuren, Face Reality Skincare, Saian Natural Clinical Skincare, Clarity RX, Dermodality, Osmosis, Tizo Skin, Glowbiotics, Elta MD, Hale and Hush, and Mizzi  Cosmetics. Four days later, executives were calling us personally, donating supplies for self-care kits, and offering to share the mission of Faces on the Front Line with their news outlets.

 

Today, we believe we are looking at the start of a movement that will take care of the heroes that are taking care of us, and we are inviting you to join it.

 

OUR MISSION

Faces on the Front Line was created to take care of the heroes who are taking care of us. We are collaborating with some of the best skin care and wellness companies to provide self-care kits that will treat the skin behind the mask and boost the energy and spirits of thosewho are serving our society on the front lines of this pandemic.

 

OUR PLAN

Faces on the Front Line kits will include soothing and hydrating cleansers, masks, and moisturizers aimed to target these terrible friction burns, irritations, and breakouts caused by protective gear and high levels of stress. Our companies, Sapphire Skincare Co. and Suit Yourself, will also be offering professional services and education to all front-line workers. Plus, we are reaching out to companies in the wellness industry that would like to donate products that will support the heroes from the inside-out.

 

THE START OF A MOVEMENT

We are going to reach hundreds of heroes with the kits donated, but we also know that we  will not be able to reach everyone. Visit gofundme.com/f/faces-on-the-front-line to learn more and to donate today.

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September 2020

Wellness Blogs

Brands of the Month

  • Celluma by Biophotas, Inc
  • DMK Skin Revision Center
  • Skin Blends