CBD-infused skin care products are rapidly entering the beauty and skin care market because of their popularity and claimed health benefits. In order to evaluate their impact on clients, professionals need to educate themselves on what products work best and where the CBD for their products is sourced from before they consider adding it to spa treatments and aftercare recommendations.
GREENWASHING IS THE NEW BLACK
As with most new trends, there’s a lot of hype around CBD. And, there are so many choices for skin care professionals to consider when it comes to incorporating CBD into their treatments: full-spectrum CBD and cannabinoid distillates, broad-spectrum distillates and isolates, water soluble cannabinoids powders, crystalline CBD water soluble liquids, terpenes and strains, tinctures versus topicals, and so forth. However, what isn’t being talked about is the overabundance of greenwashing going on around the use of CBD in many formulations.
Greenwashing is typically defined as the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice. But, more often these days, it’s being applied to the beauty and skin care industry with regard to its haste to cash in on this new CBD trend without doing the homework on the actual science behind the actives found in CBD or how to deliver them efficaciously.
IT BEGINS AT THE SOURCE
I’ve always been drawn to natural ingredients that are intensely effective, ethically sourced, and scientifically extracted using the latest advances in technology. It’s clear that CBD has amazing benefits, but to experience them, one has to use CBD products which have been carefully sourced and thoughtfully extracted, because it all begins at the source. Where is your CBD coming from? Is it organically grown? Which CBD hemp clone strains are being used and what is the terpene profile of the raw materials being used in the formulations? What is the intended claim and can that claim be achieved by using a broad-spectrum isolate or do you need to use a full-spectrum distillate? And, what is the carbon dioxide process being used to extract the CBD?
The next thing that needs to be considered is the formulation and how CBD is incorporated into skin care and beauty products. CBD molecules in their natural form are often too big to penetrate the skin. Microencapsulated CBD molecules, broken down to 100 nanometers from 1,200 to 2,000 nanometers, allows them to penetrate into the upper layer of the dermis and into the hair follicle roots. Several skin care lines come to market that aren’t doing that; therefore, it’s kind of a mystery as to how many of the CBD benefits being claimed by some of these products are, in fact, working as advertised. In many cases, the consumer is unaware that they may not be getting the benefits they sought out.
Research into CBD has shown that it was practically designed by nature to help promote healthy hair growth. It increases blood circulation around hair follicles and instantly reduces inflammation upon contact with the skin, but it’s not only for hair growth. When used correctly in skin care products, it gives the added benefits of reducing stress and anxiety, improving sleep, and lowering cortisol levels (which causes both hair loss and weight gain). Added with vitamins as an ingestible, it balances the endocannabinoid system that is beneficial for both hair and overall body wellness.
THE TRUTH AND NOTHING BUT THE TRUTH
As CBD is not yet regulated, it is important to note that manufacturers should have a direct relationship with the harvester and a deep knowledge of the extraction process used on their raw materials. Further, as there is no regulation around the use of CBD products in skin care and beauty products, it’s important for beauty and skin care professionals to work with manufacturers and brands who have taken the time and care to both source their CBD properly and to formulate their CBD products in a manner in which actual benefits of CBD are deliverable.
All of these steps will help to better ensure that those in the beauty and skin care industry are more fully knowledgeable about the CBD products they’re using and the factual claims and benefits they’re incorporating into treatments.
Dan Hodgdon is the co-founder and CEO of VEGAMOUR, a vegan hair wellness company that uses powerful, plant-derived actives with proven clinical and visible results. As a pioneer in the beauty industry working with renowned brands, Hodgdon quickly realized there was a need for clean, natural products that could effectively stimulate hair growth. This was the driving factor behind launching VEGAMOUR. While having been exposed to diverse cultures when living all over the world, Hodgdon acquired a keen interest in biodiversity and would go on to spend years both researching powerful plant actives and also creating sustainable, eco-friendly supply chains for major beauty brands around the globe. Hodgdon was instrumental in establishing a fair-trade co-op that sustainably harvests natural bioactives, including the company’s staple ingredient, marula oil, while providing sustainable, eco-friendly work to over 5,000 women in southern Africa.