Hard Refresh: The Digital Guide to Keeping Up With Competitors 

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Websites become stale, dusty, and older – sooner than what is imagined. Avoid being antiquated digitally and learn, through a five-step process, the proper sequence to updating a spa's website and the steps that be following along the way. It is a competitive marketplace for aesthetics, and more than ever before, spas are looking for ways to differentiate themselves. This session will allow any skin care professional to put a plan in place to help them surpass their local competitors. 

MEET THE PRESENTER: Robbie Antosy

Robbie Antosy has been working as a digital marketing consultant in the aesthetic world for nearly a decade.  Having presented before at numerous aesthetic conferences, he is well-versed in understanding the specific needs and challenges most aesthetic practices face.  In short, he prides himself in helping small businesses become more profitable through proper guidance paired with cutting-edge technologies, provided by MyAdvice.  When he's not consulting with aesthetic practices, you can find him chasing around his two children under two.