Building trust and loyalty with your clientele is a sure way to make your business a success. There are a few small things that you can do during the service that will not only make the wax more comfortable and allow you to achieve the best results, but it will set you apart from the competition and keep clients coming back. Rebooking a client is a great way to fill your schedule in advance and increase your loyal following.

WHY IS REBOOKING IMPORTANT?

Rebooking not only represents the trust your clients have with your services and their desire to return, but it also demonstrates your ongoing business growth and helps with planning your business strategy. Knowing your schedule in advance allows you to plan staff accordingly, stock supplies, and market services appropriately. If you see gaps in the upcoming schedule, perhaps it is time to consider a promotion or a giveaway. Additionally, your business will run smoother and more effectively as you eliminate the peaks and valleys in the schedule.

HOW CAN YOU INCREASE REBOOKS?

There are a few small considerations that can be done in service that will help increase overall rebooks, but first you need to understand what makes people want to rebook. Here are a few tips and tricks to keep clients coming back.

Educate Your Client

It is recommended that, in order to achieve the best waxing results, your client returns every four to six weeks. The timing can depend on a few factors, such as rate of hair regrowth, area of the body, and personal factors like budget. However, returning frequently does have many benefits, such as reducing the pain that can be associated with waxing and causing the hair to regrow more thinly. When the client returns, each time the wax becomes easier, quicker, and less painful. Educating a client during the service on the importance of returning every couple of weeks can help to entice them to rebook for their next wax before they even leave the spa.

Consider Your Busy Schedule

As a busy waxing professional, often your schedule can book up well in advance, especially around holidays and events such as spring break, Christmas, and so forth. It is always a good idea to gently remind clients of upcoming events and holidays before they leave, as they may want to secure an appointment during these peak business times. As waxing can be considered quite personal, clients will often feel more comfortable coming back to you, instead of seeing someone else. Having a client rebook in advance will help to avoid the possibility that you are not available when they need their wax and eliminate any disappointment that may result.

Use High-Quality Products

Using high-quality wax products will allow you to offer a wax service that removes all of the hairs (even the short stubborn ones), causes less irritation, and minimizes pain. Using pre- and post-products with each wax will further soothe the skin and reduce the chances of ingrown hairs or redness. Additionally, waxes made from quality resins and with extra-soothing ingredients will leave the skin feeling silky soft and clients wanting to return.

Create an Incentive to Rebook

Small incentives can be a great way to encourage clients to rebook. Offer a monetary discount on their next service if they come back within a certain period of time or offer them a discounted rate if they rebook on a monthly basis.

Train Your Staff

Make sure that the entire team understands the importance of rebooking and the benefits to the client. Little things like suggesting dates to the clients ahead of them, prompting them to look at their own calendar, will make the rebooking process much less work for them and, therefore, increase the likelihood that they will rebook. Evaluating the team on rebooks and establishing rebooks as a performance metric in their reviews will allow them to set goals and work towards attaining them.

Rebooking can seem tricky, as, often, aestheticians may not want to appear pushy to their clients and feel they will return when they are ready too, however, this is most likely not the case and they may forget to return as frequently as they should. Making the rebooking process as easy as possible for clients will facilitate them to rebook each and every time they come. Your schedule will be full and revenue will grow.

Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON Wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality are extremely important to Miller and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world.