I began working in aesthetics 17 years ago. During that time I have worked as an aesthetician, a makeup artist, a counter manager, a skin care media spokesperson, a public relations director, a vice president of public relations, a published author, and now the CEO of a PR firm. Working as a cosmetics manager at Bergdorf Goodman had to be the position that taught me the most. I learned how to be quick on my feet and satisfy the needs of clients who settled for nothing less than the best. If I could point to one theme that has moved me from one aspect of my career to the next – I would say it is my persistence to continuously challenge myself. This philosophy is espoused by the agency as well. We never do what’s been done before constantly try to find innovative ways to keep reinventing ourselves and explore new categories in the marketplace. Whether it’s embracing a new media platform, creating a spa showroom in Times Square, publishing a trend report, or being the first to say what’s hot or not. We constantly strive to be a leader in communications for the beauty and wellness industry. From aesthetician to CEO of a leading Beauty and Fashion media relations firm is a big jump. As with most things it required a lot of work. I got here because my black book of media contacts was one of the best in the industry – I knew every TV producer, beauty editor, and magazine publisher in New York. These relationships positioned me well to help brands connect with the media. In my opinion people come to a particular spa/skin care clinic for two very simple reasons, the experience and the results. A customer today needs to feel that a spa fits seamlessly into their lifestyle and personality, whether the services help to promote spiritual happiness, keep them looking youthful, or help them to relax in a stressful world. Whenever the consumer leaves they need to see an improved complexion, free of blemishes, with harsh lines and wrinkles softened. Staff is what separates the best facilities. When you meet the aesthetician and have a treatment, the magic begins. Even if the spa has very little in way of décor, a great staff can make the experience powerful. More from our interview with Pierce:
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Pierce Mattie’s secret to making a lasting impression: People remember the little things. When I first started the firm I didn’t have a large budget for gifting. Instead, I handwrote thank you notes and sent home-baked chocolate chip cookies. Even though the cookies have been replaced with higher-end gifts, people today still talk about them. It’s very touching to see what an impression these little tokens made on people. I think in today’s fast paced world of digital communication, we often forget small gestures. |
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