The Age of AI: Molding the Perception of Beauty 

Written by   Beth Rush

The beauty sector has undergone significant transformations in recent years, with brands and professionals striving to keep pace. Artificial intelligence (AI)-driven innovations have disrupted traditional practices, revolutionizing shopping experiences and cosmetic procedures and reshaping societal perceptions of beauty. With the rise of AI-powered editing tools and filters, anyone can experiment with different looks and trends, democratizing beauty experimentation. However, there’s a growing concern that AI algorithms have a biased take on beauty ideals. 

THE DIGITALIZATION OF BEAUTY 

Several industries have undergone significant changes in the past years caused by the global adoption of artificial intelligence. While the presence of AI dates back to the 1950s, its mechanisms remain the same – it comprises the use of machines and technological processes to mimic human intelligence.  

Many companies are taking advantage of AI to improve customer experiences. From chatbots to personalized recommendations, it gives brands a better understanding of their customers. AI algorithms could help dermatologists in the fields of teledermatology, sequential digital dermoscopy, and 3D imaging.   

For aesthetics professionals, AI technology can help speed up client data analysis and craft personalized treatment plans. It has also shown capabilities in diagnosing skin issues. By analyzing skin images, algorithms can assist professionals in identifying skin concerns.  

 

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Beth Rush is a Florida-based writer, editor, and content manager at Body+Mind. Her work has also appeared on Dumb Little Man, Hello Postpartum, The C Word, and more. She regularly contributes to sites encouraging overall wellness and self-empowerment, such as Blunt Therapy, Sass Magazine, Louisville Mom Collective, The Mindful Word, and Chris Protein. Rush’s primary beats are fitness, nutrition, mental health, parenting, and wherever any of these subjects intersect. With over four years of experience writing professionally in the health niche, she has had the pleasure of working with publishing companies and blogs worldwide. Rush prioritizes projects that help readers elevate their lifestyle, mood, or quality of life. 

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October 2024

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