Fall is officially here, which means clients may be on the search for a new, bolder look – cue bold eyebrows. Join Jaclyn Peresetsky as she demonstrates the tools to craft the perfect look to leave clients bright-eyed and ready for a new season.  (Must be logged in and hold an active AIA membership to view video below.)

Because appreciation is a skill that may require practice, Nicole Majdali’s challenge for this month is all about complaining, or rather the lack thereof. Join her as she explains why this seemingly simple challenge may be just what the doctor ordered. (Must be logged in and hold an active AIA membership to view video below.)

Small business owners can consider themselves financial investors in an idea – an idea that should receive some sort of financial reward within a reasonable period of time. The initial investment and subsequent investments made over time should always have a return on investment. This means that the investment in equipment, furnishing, technology, disposables, and operations should be at a breakeven point within so many months or years and then a return would come from any future sales income generated from the investment.

Skin care professionals going into business for themselves do so for several reasons. The first one is actually not financial rewards at all, but a dream fulfilled through the desire to make a difference in the lives of others. Many spa owners desire the beauty business because they love the services and outcomes themselves, the possibility of a flexible schedule outside of the nine to five standard career opportunities, and the creative aspect of what aesthetics entails. Professionals choosing to go into the role of ownership must put their business hats on and really look at what financial investments are worthy of their time and long-term goals. Does the risk match the reward?

Courtney Sykes is the chief administrative officer of Southeastern Esthetics Institute and is a licensed aesthetics instructor in South Carolina. Sykes is also the creator of Courtney Sykes Molecular Anti-Aging, a clinical skin care line for consumers and professionals. Her passion lies in creating real change in the aesthetics industry, assisting her students to obtain gainful employment, and making a difference in the lives of their clients. Sykes specializes in a science-based approach to skin health and education. Her primary focus is chemical peels, laser treatments, eyelash extensions, micropigmentation, and cosmetic lasers. Her background in medical spa management has led her to nationally accredit the largest licensed aesthetics school in South Carolina – Southeastern Esthetics Institute.

Long gone are the days of razor thin eyebrows. In summer, many clients wear less makeup due to the increased sweating from humidity. As fall approaches, clients start to consider an updated look, including the potential of an eyebrow update. During this season, most people have exchanged their light stone washed colors for a deeper hue. Dark wash jeans, boots, and rich fall colors in chunky sweaters take center stage in fall fashion, and even most clients add low lights in their hair or completely swap their bleach blonde hair for rich browns. Makeup trends also begin to move from light coral and pink hued lips to brown, nudes, deeper reds, and burnt orange.

Fall is a great time of year to think about how to get the best shape for any client’s eyebrows and how to enhance their color for a new season. Moving into the colder months can mean moving into bolder, darker eyebrows. By giving eyebrows a bolder update, it will match and balance out the darker and richer colors of the fall. Bold eyebrows are usually fuller, sharper, and are a central focus of the makeup look. This can easily be done by suggesting retail items like eyebrow tints, pomades, and pencils. Also, spas must offer eyebrow shaping services such as shaping consultation, waxing, or tweezing as they are an easy service to add on to any facial service. Posting before and after eyebrow shaping service photos and videos are a great attraction for online followers, especially on TikTok. This content will give anyone scrolling eyebrow envy.

Jaclyn Peresetsky is the founder of Skin Perfect Academy, Skin Perfect Spas, and Colore Me Perfect Analysis and Cosmetics. Her passion lies in advanced education for aestheticians in real life aesthetics. She contributes her expertise through speaking, writing, teaching, and continues to see her clients to further her knowledge and skill to share it with others.

Skin care product options are endless, and clients can find many products offering a solution to their skin problems. The problem is that at some point, skin problems worsen, and clients seek out a professional to help with their skin. Professionals are grateful because they love helping their clients achieve healthy skin, but it is essential to look at the bigger picture to understand why so many women and men struggle with their skin. A bonus to a professional’s job is giving a great facial. However, the real job is to understand clients’ skin struggles, figure out their homecare routine, and teach them to understand their skin, so they can begin to make smart skin care purchases.

A great facial cannot be given without understanding clients’ complexions. It starts with a thorough skin analysis, asking questions to get clients to open up and share what’s really going on. The beauty industry was built to support clients with poor self-esteem. Many clients come to see professionals because they are fixated on a specific problem, frantically searching for a solution. Client consultation time should take precedence because professionals must understand where the client is coming from. There are underlying factors such as work, stress, and so on that may affect a client, showing physically through their skin.

Samantha Dench is a 16-year licensed aesthetician, owner of Skin Deep, author, and speaker. Dench’s passion stems beyond treating the skin to include internal health to achieve healthy skin for clients by finding the root of the problem. She loves to educate groups of women and share her knowledge and passion of skin. Dench loves to share her book to help women take control of their skin. She is a single mom of three and loves to cook, bake, and find creative ways to find healthy alternatives to her favorite dishes. 

E-commerce can help businesses grow in unfathomable ways. The possibilities are endless, and although many skin care professionals may not start savvy in retail sales or e-commerce, this is something, with a lot of time and energy, that can be learned. There will be growing pains that may happen along the way, but once the code is cracked, you will never look back.

After 2020 and a worldwide pandemic, no job is foolproof, and skin care professionals, until recently, had to have in-person clients to make money. However, that has all changed. As a collective, there was already a major trend of online shopping, but it has now skyrocketed after the pandemic with no end in sight. What does that mean for you? Well, this potentially means money while you sleep, a more flexible schedule, and hopefully, less stress and time for yourself and your family. This all sounds like a win-win situation.

What is e-commerce exactly? E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet. E-commerce is often used to refer to the sale of physical or digital products online, but it can also describe any kind of commercial transaction that is facilitated through the internet, including product sales, virtual classes, consults, digital downloads, and even virtual facials for aestheticians. Here are a few easy ways to start your own e-commerce business or grow your current e-commerce business.

Kasey Boone has always had a passion for the beauty industry. After working as an aesthetician in the treatment room for over 15 years, she now has a passion to create fun, versatile tools that can be used in and out of the treatment room. She has created the amazingly soft and easy-to-use Glow Towels, Glow Skincare Cold Roller, Mini Cold Roller, and more. When Boone is not creating skin care tools or treating her clients, she is working on her new magazine and podcast Skin and the City.

As the United States client population continues to become more diverse in culture and ethnicity, dermatologists and skin care professionals must be ready to deliver personalized care. At the forefront of this preparation is ensuring that there is knowledge of how to care for all skin types and tones to successfully treat skin disorders, enhance beauty, and prevent harm from the misuse of personal skin care products or procedures. Therefore, there must be inclusion in skin care to successfully address skin disparities among clients with skin of color. Clients with skin of color recognize that there is a lack of professionals and resources available to address their skin concerns and that there is not timely access to professionals who understand how to care for their skin problems. They feel left out of the equation with no reliable or standardized skin care approach to meet their concerns regarding pigmentation and inflammatory disorders. They report limited access to care because they must search for a provider who can treat their skin and might still not receive the care they need once they do see a provider. Skin care professionals must be willing to care for clients with skin of color and know how to address their skin concerns to close these treatment gaps. Dermatologists must rise to the occasion and demonstrate to all clients that they are trained and prepared to care for their medical and skin care needs.

Dr. Margareth Pierre-Louis, MD, MBA, FAAD is a board-certified dermatologist and dermatopathologist with unparalleled and extensive training in hair loss, multicultural skin care, and telehealth. Dr. Pierre-Louis is the founder of Twin Cities Dermatology Center and Equation Skin Care, a clinical partner of the Miiskin app. She has cared for thousands of patients in academic and private practice and created the term “visible wellness” to reflect an individual’s overall wellbeing. Visible wellness is universal and most evident through healthy skin and hair. Dr. Pierre-Louis created the blood drop facial and visible wellness oxygen facial and serves as an influential beauty consultant for Target Corporation.

Hyperpigmentation can affect anyone. Even though the unwanted darkening of skin is not necessarily tied to a specific time of the year, this past spring and summer, many professionals saw a noticeably higher percentage of new clients than usual for hyperpigmentation. While each case is different, there are many similarities in the proper treatment of these cases.

Spot treatments for hyperpigmentation are a necessary part of the professional’s toolkit. Before discussing how they work and when to use them, one needs to make sure they are optimizing their spot treatments’ effectiveness.

Nichelle Mosley’s passion for aesthetics was born out of a desire to help others, after failing to find help for her own acne as a young adult. Licensed in 2015, she has worked in clinics, plastic surgery practices, dermatologists’ offices, and with family practitioners. She then opened her own clinic in 2017, Queen City Beauty Group + Wellness. She focuses on integrative aesthetics and holistic solutions to clients’ skin concerns. As a member of the International Association for Applied Corneotherapy, Mosley seeks whole-person solutions, while delivering results for clients. She is also the 2019 Skin Games Age Management Champion and 2018 Skin Games Acne Finalist.

September is here, and with it brings DERMASCOPE’s hyperpigmentation issue. A hot topic in the professional skin care world, hyperpigmentation affects many people of all shapes and sizes, which means treatment plans must be just as diverse. This can be tricky as this condition has a memory of its own, so even when a skin care professional works to diminish a client’s pesky dark spots or pregnancy mask, a few missteps could mean a setback. However, all hope should not be lost because where there is a problem, there is generic, continuing education to save the day, such as this month’s primary lineup.

The treatment of hyperpigmentation is not black and white; therefore, it is important to be flexible with treatment plans. The fact of the matter is, not all clients will comply 100% with their skin care professional’s recommendations. Discover how to build and modify your treatments plans with “Pigmentation Procedure,” an article by 2020’s Cover Contest winner, Rachel File.

Although not every skin care professional will agree, chemical peel series have become a staple in the treatment of hyperpigmentation. Peels may be seen as an aggressive approach; however, with the proper protocol, they can work wonders for overly pigmented dark spots and areas. From a scientific breakdown of how excess melanin forms to post-care for newly peeled clients, get the facts with Beatrice Van’s article entitled, “Peeling Practice.”

Melasma can be a difficult condition to manage from the client and practitioner’s standpoint due to its interior influences and presence in the dermal layers. Get a handle on possible triggers, the best topical ingredients, spa treatments, and how to manage melasma in the article entitled “Color Condition,” by Lyn Ross.

While there are many routes to maintaining and keeping hyperpigmentation at bay, Dr. Ben Johnson has a different approach. His philosophy is that age spots may actually be a good thing – protecting a larger, damaged area. Though topical, active ingredients may have their place, they are not the only option when treating clients with hyperpigmentation. Discover Dr. Johnson’s methodology in the article, “Healing Hyperpigmentation.”

Talking with various skin care professionals over the years, it is always astonishing to see their face light up when they talk about the success they have had treating clients with hyperpigmentation because it usually stems from a long, difficult journey with the DERMASCOPE archive by their side. It is an honor to be a part of so many professionals’ achievements, and I would not trade it for anything in the world.  

A licensed aesthetician since 2005, Sabo is the owner of Sabo Skin Care and Massage, PLC in Spring Lake, Michigan.

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