Friday, 13 July 2018 12:59

RevitaLash revamps branding

RevitaLash® Cosmetics, a leader in the eyelash and eyebrow category, announces the launch of its new website, including added features for customer convenience, updated model and product imagery, new video content, and, for the first time, a look at the brand’s refreshed logo. Now offering consumers a more engaging brand experience, the new website is designed to authentically represent the brand’s iconic, luxury products and heritage.


Updated model imagery speaks to the prestige products, while the press page showcases the brand’s many awards, including five consecutive AllureBest of Beauty wins. A newsletter signup is now featured prominently on the homepage, offering consumers a way to keep up with RevitaLash Cosmetics’ news and product launches. Overall site maneuverability has been attuned for the customers’ convenience, with mega-menu shop dropdowns and an FAQ section helping consumers to make more informed buying decisions.


On the “Our Story” page, RevitaLash Cosmetics’ heritage and philanthropic values are highlighted – providing a more in-depth look for customers. The brand’s original eyelash conditioning formula was created by founder Michael Brinkenhoff, M.D. as a solution to help make his wife feel beautiful during her courageous fight against breast cancer. With such deeply personal roots, giving back to the cause that started it all is of critical importance to Brinkenhoff and the entire RevitaLash Cosmetics team. As “eternally pink,” year-round supporters of breast cancer awareness, research, and education, RevitaLash Cosmetics highlights humanitarian efforts and partners, including City of Hope, a non-profit cancer research center and hospital located in California.


“We are thrilled to unveil this first phase of our new site, boasting more exciting features to engage and educate consumers,” said Lori Jacobus, chief marketing officer for RevitaLash Cosmetics. “This fresh look mirrors our revitalized vision for the brand moving forward. With our physician-led line of expert-developed, luxury cosmetics, this new website is reflective of our role as a leader in the beauty industry. As part of the overall new company branding, RevitaLash Cosmetics has revamped its logo; the new logo is elegant and eye-catching. We’ve incorporated the signature eyelash curve from our previous logo, now serving as the leg of the ‘R’.”


The site also features a modern, technologically-relevant checkout process that includes diverse payment methods such as Google Pay, PayPal, Amazon Payments, and Apple Pay. RevitaLash Cosmetics has also partnered with a new platform for checkout – Shopify – helping to streamline the checkout process with fewer steps. Shipping and payment information can now be easily stored for quicker future orders, making repurchasing favorite products easier than ever.


To check out these new developments, visit  

This year, Ginamarie Products is celebrates 40 years in business. Ginamarie is a holistic skin care and clean cosmetic company. The products are formulated to be pH balanced, water-based, and cruelty-free, and featuring ingredients that are naturally-derived. Ginamarie Products prides themselves on educating clients about the health of their skin from a holistic perspective and has found its niche by specializing in consumer education and having a personal relationship with clients.


In addition to celebrating their 40th year in business, Ginamarie Products is also celebrating expansion in their new state-of-the-art location. This new location gives Ginamarie the capability to showcase products as a store front, provide spa services, host continuing education classes, as well as arrange workshops for women and teens. Ginamarie Products is now located in Mokena, Illinois and will be hosting an open house at their new location August 2 through 4. This expansion will allow Ginamarie Products to soar to new heights and continue to serve for many years to come as an established, educational, holistic skin care and clean cosmetic line for all. This event is open to the public.

Fibrocell Science, Inc., a gene therapy company focused on transformational autologous, cell-based therapies for skin and connective tissue diseases, today announced that the United States Food and Drug Administration (FDA) has granted allowance of its Investigational New Drug (IND) application for FCX-013 – one of the company’s gene therapy candidates – to begin clinical trials for the treatment of moderate to severe, localized scleroderma. 


“We are pleased the FDA has granted allowance of our IND for FCX-013 to begin clinical trials for the treatment of moderate to severe, localized scleroderma, offering patients the potential for relief from this chronic, painful, and debilitating disorder,” said John Maslowski, president and chief executive officer of Fibrocell. “With no FDA-approved therapies available, we look forward to advancing FCX-013 into the clinic.”


Localized scleroderma is a chronic, autoimmune skin disorder characterized by excessive collagen deposition resulting in thickening of the dermis and underlying tissue. Moderate to severe forms of localized scleroderma can result in significant morbidity, including pain, restricted motion, disfigurement, and developmental issues. FCX-013 is an autologous fibroblast genetically modified to express matrix metalloproteinase 1 (MMP-1) – a protein responsible for breaking down collagen. FCX-013 incorporates Intrexon Corporation’s proprietary RheoSwitch Therapeutic System®, a biologic switch activated by an orally administered compound (veledimex) to control protein expression.


Fibrocell expects to initiate enrollment for an open label, single arm, phase ½, clinical trial in the third quarter of 2018. The primary objective of the trial is to evaluate the safety of FCX-013. Secondary analyses consist of several fibrosis assessments including histology, skin scores, ultrasound, and additional measurements of targeted sclerotic lesions and control sites at various time points up to 16 weeks post-administration of FCX-013. Ten patients with any subtype of localized scleroderma are targeted for enrollment (approximately five patients per phase). The phase one portion will enroll adult patients. Dosing for the first three adult patients will be staggered prior to dosing the rest of the trial’s population. 


Fibrocell intends to include pediatric patients in the phase two portion of the trial after submission and approval of safety and activity data from the adult phase one patients to the FDA and the Data Safety Monitoring Board for the trial.


“The impact of localized scleroderma on patients, particularly children, can be devastating –affecting growth and mobility of their affected limbs,” said Alfred Lane, MD, chief medical advisor of Fibrocell and professor of dermatology and pediatrics (emeritus) at the Stanford University School of Medicine. “There are no approved therapies for localized scleroderma. Current treatments are aimed at impacting inflammation, but few options exist to treat the excessive collagen deposition in the skin and soft tissue, which may produce pain and limitation in motion and growth. With FCX-013, the goal is to bring relief to patients by targeting the abnormal collagen metabolism to improve skin function.”


The FDA has granted Orphan Drug designation to FCX-013 for the treatment of localized scleroderma. In addition, FCX-013 has been granted Rare Pediatric Disease designation for the treatment of moderate to severe, localized scleroderma. FCX-013 is being developed in collaboration with Intrexon Corporation, a leader in synthetic biology.

VB Cosmetics company, Dazzle Dry, announced that it is partnering with recognized, global non-profit, WeForest – an organization that engages with scientists, corporations, and other organizations to advance forest landscape restoration. WeForest will be working with Dazzle Dry specifically to help regenerate forests in the Khasi Hills of India.


“Dazzle Dry believes that beauty and wellness go hand in hand,” says VB Cosmetics Founder Dr. Vivian Valenty. “For us, partnering with WeForest to help communities in India’s Khasi Hills regenerate their forest was a natural fit. Now, every purchase our clients make doesn’t just give them healthier cosmetics, it gives us all a healthier planet.”


Through the newly launched partnership, Dazzle Dry will donate one new tree to WeForest for every purchase made on its site. Ultimately, with the assisted efforts of companies like Dazzle Dry, WeForest aims to restore the forests of the Khasi Hills and, in turn, support the communities that live there.


While this collaboration is expected to continue indefinitely, Dazzle Dry has also decided to kick-start its charitable efforts by releasing a specially-curated WeForest collection. Each purchase of these forest-inspired nail lacquers, including Breathe Free, You Rock, Spiritual Diva, Morning Dew, Dragonfly, and Me d’Forest Queen, will provide an additional tree to the WeForest project through the month of May.


To view the featured WeForest collection, visit For more information on Dazzle Dry’s partnership with WeForest, visit

The Association of Holistic Skin Care Practitioners (AHSCP) will hold its 11th annual conference on Nov. 4 and 5 at Chicago’s Crowne Plaza O’Hare Hotel. It will feature extensive, hands-on learning opportunities and demonstrations, so registration will be limited this year. The AHSCP offers the latest protocols and trends in organic, non-invasive skin care, as well as continuing education for aestheticians and holistic skin care certification. Workshops and conferences sponsored by the AHSCP provide education on natural ingredients, demonstrations of European and Eastern methods for individualized skin care protocols, and networking opportunities. For more information, go to or call 269-384-2170. 

Eminence Organics celebrates their largest annual business conference July 20 through 22. This dynamic, yearly event unites over 200 Eminence team-members from around the world for three days of education, knowledge sharing, and celebration. Held in Vancouver, British Columbia the conference is designed to celebrate company wins and galvanize growth for the next 12 months.

TNMakeMyDayBeautifulIn 2007, Make My Day Beautiful!®’s founder and CEO, Linda Litzinger Beck, and husband, Greg Beck, first became affiliates of The Barbara Sinatra Center For Abused Children, in Rancho Mirage, California. They experienced the Frank Sinatra Celebrity Invitational Golf Tournament weekend and visited The Center, which benefits from money raised at the annual (now 32 year old) event. Touring


The Center, they learned about the remarkable programs, counseling, and services provided for children and families in need. Learning that the skin care, makeup, and grooming products needed as part of the center’s Girls’ Self-Esteem Class were acquired “catch-as-catch-can,” Beck committed to design and gift custom, complete, age-appropriate kits of full-size products to accommodate the self-care teaching and post-classroom needs of each girl in the program.


Spring 2018 marks 10 consecutive years of fulfilling this commitment. In addition, the company became a supporting sponsor of multiple Sinatra Invitational Fashion Show/Luncheons and anniversary events, providing hundreds of personal gifts for each, as well as deluxe door prizes and silent auction gift boxes for Mrs. Sinatra’s guests. Though all involved are greatly saddened and missing the beautiful Barbara Sinatra, since her passing in 2017, her legacy lives on, perpetually, through the existence of The Center. Make My Day Beautiful!® is committed to supporting The Center in all ways possible.

TNSaltabilityFormer Hand & Stone Director of Training, Doug Elman, joins Saltability – a spa industry vendor providing quality Himalayan salt stone treatments and products for spas – as the company’s director of education. Elman will work to educate spa partners on Saltability treatments, developed by spa industry veteran Ann Brown, that offer a more environmentally friendly, healthier alternative to traditional stone massage.

Just in time to welcome spring, Sanctuary Spa at Sanctuary on Camelback Mountain Resort & Spa has completed a top-to-bottom refurbishment and expansion that has introduced a fresh new look and features throughout. An intimate retreat, the celebrated spa features separate women’s and men’s spas, with a total of 12 indoor and outdoor treatment rooms and a private, stone-walled outdoor treatment room called Sanctum. Sanctuary Spa’s inspired redesign is the work of interior designer Lynne Beyer. Mark Philp, of Allen + Philps Architects, is the project architect.

Bioelements professional skin care is excited to announce the creation of a new advanced aesthetics initiative for 2018. Bioelements Pop-Up Education will bring the skin care company’s sought-after advanced education to select aesthetics institutions across the country. The New Age Spa Institute (NASI), a fully accredited school in Illinois that teaches to the highest standards and was founded to provide state-of-the-art education, is the first Bioelements Pop-Up Education partner school.


“We are extremely honored, humbled, and pleased to be a Bioelements Pop-Up Education partner school and help bring innovative education to aspiring students,” said Monika Machej, president of NASI and a CIDESCO Diplomat. “After Bioelements founder Barbara Salomone became my mentor years ago, I began to blossom and it is my duty to live up to the expectations of her wisdom by pouring knowledge into students so that they give back.”


“Bioelements was built on education. It is the heart of everything we do,” said Teresa Stenzel, Bioelements’ director of education. “Bioelements Pop-Up Education will allow us to bring our advanced aesthetics insights, techniques, and trend expertise to countless new aestheticians. We could not be more excited with this new partnership with the New Age Spa Institute, a truly world class aesthetics institution.”

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