How Americans Are Taking Care of Themselves During Quarantine

Often used as a recruitment tool, remote work is a perk that many employees cherish. But, when it becomes a day-to-day reality, as it has in the face of the COVID-19 outbreak, how do employees cope?

 

Advanced Dermatology surveyed 1,451 employees who are currently working remotely during the coronavirus pandemic. Many respondents say they are keeping up with their daily routines, but others are letting them fall to the wayside.

 

  • 20% admit to brushing their teeth less than normal
  • 33% say they are showering and doing laundry less often
  • 54% are becoming concerned about potential weight gain during quarantine
  • 61% say they are doing their hair less
  • 19 % are regularly wearing makeup

 

It is inevitable that with the sudden change comes a bevy of disrupted habits and routines in employees’ work lives. As workdays take on new forms, it is only natural that change extends to personal lives as well, including hygiene and beauty habits.

 

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Wrinkles: Is Botox the Best Option?

Most people think that when wrinkles appear, they need Botox to fix it. They typically think it’s their only solution! Botox relaxes the muscles from moving that are causing the wrinkle, but this is just a temporary fix. Botox is a neurotoxin called botulinum toxin that is produced by the bacterium clostridium. Botulinum blocks nerve activity in the muscles. Simply put, it is a brain toxin that paralyzes the injected muscle. Botox does come with risks, so individuals should always research before making any decision.

 

HEALTHIER ALTERNATIVES

For clients looking for a natural alternative, microneedling is a great choice. Microneedling works with the body to treat fine lines and wrinkles by creating a microtrauma to the skin. The body then creates collagen to heal that trauma. When collagen repairs skin, it is repairs wrinkles as well.

 

Homecare products that contain passionflower can be useful, since it is a toxin-free muscle relaxer. Peptides that stimulate collagen and work on repairing the wrinkles caused by muscle contractions are also helpful.

 

By combining microneedling and impressive homecare products, professionals can offer clients a go-to service to achieve younger-looking skin, while getting to the root cause of wrinkles.

Spa Promotions 101

Monthly promotions are a great way to create consistent sales. Promotions create excitement and who doesn’t love a deal? Platforms such as Groupon were built on that premise. Promotions can be service or product motivated, or both. Consistency is the key. Create a promotion for every month with a short script to train staff. Create signage at the point of check out and other traffic points, such as the waiting area and bathrooms. Broadcast the promotion socially to encourage sharing and through e-mail.

 

A promotion can consist of a discount, buy one get one offer, gift with service purchase, gift with referral, or even create a client appreciation calendar.

 

Create social rewards for clients that give the business a word of mouth endorsement. Offer a discount on their next service or a product gift on their next visit when they post a review or share a promotion on social media.

 

CLIENT APPRECIATION WEEK

During slow times, host a client appreciation week with a daily deal for every day that week. This is a great way to reward loyal clients and a great way to get busy. Offers might include:

  • Monday: De-Stress Express Facial – a free neck and décolleté massage with any facial.
  • Tuesday: Sensational Skin Gifts – schedule a facial treatment to be entered in a drawing for a special spa gift.
  • Wednesday: Two-for-One Day – book an appointment with a friend and receive two services for the price of one.
  • Thursday: Be Gifted – purchase any gift card valued at $100 and receive a second gift card valued at $25 for free.
  • Friday: Peel Party – ask clients to host six of their friends to receive a peel at a special price and reward the host or hostess with a free peel.
  • Saturday: Get Gorgeous – complimentary makeup makeovers.

 

REVIEWS

Reviews are also considered user generated content. People love to see recommendations and advice from existing clients before making a purchase themselves. What others say about the spa is more credible than anything the spa can say about itself. When possible, post pictures, as “before and after” pictures will sell a promotion. Make a list of every feature, benefit, and fact about the spa’s services, then collect and use testimonials that specifically address each claim. Focus on the tangible outcomes that clients are interested in, like reducing their fine lines and wrinkles, hyperpigmentation, clearing their skin, or just looking radiant at an event or party.

 

Applying the above ideas, spas can use promotions on a regular basis to boost their bottom line and get clients to the spa.

The Dos and Don’ts of Botox Parties

Botox parties are a great way to bring in revenue, introduce patients to new products and treatments, build marketing, and brand a business with new and existing clientele. It can be a festive event, where clients can bring their friends and colleagues to enjoy refreshments, socialize, and indulge in aesthetic treatments and products.

 

Before hosting a Botox party, it is essential to make sure the proper legal documentation regarding rules and regulations is in order. Botox parties are currently legal in most states, except Nevada. Still, it is prudent to be aware of all legalities when considering an event.

 

For a successful Botox party, ensure coverage for an off-site event. Check local ordinances regarding alcohol permits and have the appropriate personnel on-site for the event. A doctor, nurse practitioner, or physician’s assistant must examine the patients before treatment plans can be set. A registered nurse must adhere to the scope of licensing and cannot practice medicine. Only a doctor, nurse practitioner, or physician’s assistant can establish the physician and patient relationship and create a treatment plan. Monitor and limit alcohol consumption, as it is not strictly legal to have patients sign consent forms while drinking. Have patients sign consent forms before they indulge in drinking alcohol.

 

Be mindful of privacy laws. All patients have a right to privacy. Guests will be having fun, as it is a lighthearted atmosphere, and they may take pictures at the event and post them on social media. Obtain privacy releases and an authorization to use guests’ pictures to make sure the spa is not breaching their privacy.

 

Offer other services in addition to Botox, such as massage, makeup, to consultations on products, and hairstyling.

 

Serve food that is fun. Use beauty-themed designed cookies or cupcakes to look like beauty products like lipstick, compacts, or eyelashes. Cucumber or fruit infused water is always a refreshing spa treat, too.

 

Botox parties can be a memorable experience for patients and a lucrative venture for a spa business. Ensure all proper legal documentation is in place, as to remain completely compliant, and let the beautifying comme

Beauty Through the Ages

Beauty rituals have existed for thousands of years around the world. And, throughout history, the ideal beauty look has changed drastically. From the Ancient Greeks, Romans, Egyptians, and Geishas in Japan and to modern times, we have seen it all – bronze skin, pale porcelain skin, tanning oil, sunscreen, thick and bold prominent eyebrows, pencil-thin eyebrows… the list goes on. Every culture around the world has established beauty rituals that have heavily influenced what is done today. Let’s take a look at the beautiful evolution of beauty.

 

MAKEUP THROUGH THE AGES

Makeup enhances facial features and masks imperfections, creating the illusion of symmetry, proportion, flawless skin, and even youth. The ancient Greeks and Romans started it all with crushed mulberries and wine mixed with clay, olive oil, or beeswax to create lipstick and cheek stains. For the Romans’, pale skin was a sign of the upper class and was the most important feature of Roman beauty. In Egypt, lip color was made with purple and red dyes from seaweed and iodine and has it is even been reported that Cleopatra used lipstick made from ground carmine beetles.

 

The Egyptians also started the eyeliner trend to adorn their eyes. Kohl, a lead mineral, was used to draw thick, black lines, giving the eyes an almond shape. It represented wealth and class, shielded the eyes from the sun, and was considered holy because it was a way to ward off the evil eye. It was the inspiration for the modern-day cat eye look. In Japan, it was the striking makeup of the Geishas that turned heads. They used lipstick made from crushed safflower petals to paint their eyebrows and lips and rice powder for the face.

 

BEAUTY IN THE 20th AND 21st CENTURY

History shows that standards of beauty are constantly changing. Fast forward to the 20th Century and two of history’s most famous beauty icons and rivals are Helena Rubinstein and Elizabeth Arden. Their combative relationship spawned some famous cosmetic breakthroughs including waterproof mascara and the iconic red lipstick. Max Factor, founder of the cosmetics giant Max Factor & Company, famously said, “You are not born glamorous, glamour is created.”

 

The nearly 100-year obsession with tanning began in 1920 when Coco Chanel, fashion icon, popularized the idea of tanning, and the sun started to represent pleasure and relaxation as well as health. Once tans became popular, sunburn was inevitable and, in 1938, the search began for a product that would allow burn-free tanning. Soon, self-tanning products were invented in 1950.

 

Today, in the 21st century, it is all about great skin and looking decades younger than one’s actual age by making sure skin is hydrated and exfoliated. It is all about glowing, natural skin, perfecting the no-makeup look. Women and even men around the world are better educated when it comes to maintaining their skin’s health and preserving youth. Consumers are paying more attention to the basics, like wearing sunscreen, getting enough sleep, drinking water, eating balanced meals and scheduling routine facials.

 

It is clear that current-day beauty trends date back to ancient times. History’s methods still continue to influence and inspire the industry thousands of years later. But, as any makeup artist will say, in order to have flawless coverage, the key is healthy skin

Nature’s Pharmacy: Stocking Up on Barrier Protecting Foods

Did you know you can eat your way to better sun protection by adding certain photoprotective foods into your daily nutrition plan? Many foods contain important nutrients and vitamins that can strengthen the body’s immune system and provide a shield of protection from the inside out, as they fight off free radicals and quash inflammation, which can damage skin. Several factors that build the skin’s sun shield from within are choosing foods rich in powerful antioxidants with heavy hydrating capabilities, providing omega-3s to keep the lipid barrier strong, and understanding how one’s own “skin clock” works.

 

DAMAGE IN AND OUT

It is well known that prolonged sun exposure may damage the body’s collagen and elastin content by creating cell damage, causing oxidative stress and inflammation. These stressors stemming from overexposure to ultraviolet rays can initiate many cell deteriorating processes within multiple layers of the skin, resulting in compromised cellular integrity, keratin degradation, and transepidermal water loss (TEWL). The damaging results may be displayed by the skin appearing dehydrated, saggy, and sprinkled with hyperpigmentation. Most people’s bodies do have some sort of natural sun protectant factor provided systematically; and, of course, using a high-quality topical sunscreen daily to combat UVA and UVB rays is an extremely important skin health strategy.

 

BUILDING A SKIN ARMY

A double punch of strength can be added to the body’s skin barrier by not only using the correct topical protection, but by also eating foods packed with nutrition (antioxidants, carotenoids, polyphenols, essentials fatty acids, and beta-glucan) to aid in battling ultraviolet damage. Eating those superfoods is very important to the body’s sun defense system. Steer clear of midnight snacks and, instead grab a morning bowl of oatmeal (free radical scavengers) sprinkled with fresh blueberries (powerful antioxidants) and walnuts (omega-3 essential fatty acids), accompanied by a side of whole grain toast (beta-glucans) topped with pumpkin butter (beta carotene) and a nice warm cup of green tea (beneficial polyphenols) to boost internal skin cell protection. Simple smoothies also make it easy to get a daily dose of those highly nutritious, sun-protective foods. Place ingredients in a blender (one cup of green tea, three ice cubes, one small carrot, one cup of blueberries, one cup of watermelon, half a cup of spinach, and one tablespoon of lemon juice), blend until smooth, and enjoy knowing the internal sun protective reserves are being built up for future use.

 

DELICIOUS AND EDIBLE SUN PROTECTION

Fill the grocery cart with superfoods boasting bright colors, confidently knowing they will provide natural antioxidants to help build up protective skin reserves from the inside out. Here are a few common foods that offer internal sun protectant factor boosters: watermelon, cucumber, berries, sweet potatoes, tomatoes, colored peppers, leafy greens, carrots, grapes, pomegranates, fatty fish, flaxseeds, nuts, and cocoa. Make it fun, mix it up, and use nature’s pharmacy to create delicious meals to help eat your way to better sun protection and gorgeous skin from within.

 

2019 Alissa de Jongh

 

 

Alissa de Jongh, ND, is a board-certified naturopathic doctor, CIDESCO Diplomat, and founder of Glace’ Skin Therapy. She was recognized by the American Naturopathic Medical Association with the 2018 Higher Achievement Award. In 2014, she joined Houston Community College as a professor of facial aesthetics in the consumer arts and sciences department, teaching and preparing student aestheticians for careers in the medical and luxury spa industry. Dr. de Jongh, along with her husband Dr. David de Jongh, DDS, has a private practice, integrative wellness and dental spa concept in Houston, Texas. Together, they treat patients from a whole body perspective, looking for the root cause of the issue, starting with a dental exam, then, moving into a naturopathic consultation which offers many options to create an individualized plan for optimal health, using lasers, along with her line of wellness products from Glace’ and other natural health modalities. drdejongh.com

Acne Rosacea

Rosacea, a chronic inflammatory skin disorder, has an estimated prevalence of 5.5% among adults globally. A condition affecting the higher skin types, it afflicts those of color. A recent publication identified the prevalence of 2% to 3.9% in all ethnic groups. The incidence may be higher due to misdiagnosis and difficulty in identifying the signs of erythema in the higher skin types.

 

Although erythema is the most common sign of rosacea (84%), papulo-pustular rosacea negatively affects 46% to 68.5% of the population. Self-diagnosis means many present as acne resistant to over-the-counter skin care or inappropriate in-clinic acne treatments. Acne rosacea as a term is misleading. Misdiagnosis and subsequent damaging treatment and management exacerbate the symptoms. Papulopustular rosacea results from a disrupted barrier, subsequent transepidermal water loss, and bacterial and microorganism invasion. The appearance may present as acne, but it is incumbent on specialists to complete a detailed history and skin assessment to accurately diagnose papulo-pustular rosacea.

 

The key to improving papulo-pustular rosacea is to focus initially on improving the barrier function and avoiding environmental stimuli. Homecare is vital with the approach on gentle skin care. Moisturizers and strict sun protection are necessary to reduce transepidermal water loss and reactive oxygen species. The use of retinol-based creams and topical antibiotics ameliorate bacterial invasion.

 

In-clinic treatments should adopt the same gentle approach by avoiding harsh and abrasive treatments that disrupt the barrier even further. Treatments that target barrier repair, stimulating collagen production, and hydration such as light therapy (LED), microneedling, deep tissue massage with supportive homecare will dramatically improve skin health. As a long-term chronic inflammatory skin disorder, for those seeking a long-term improvement, it requires commitment from both the client and the skin care professional. It is a slow process that, with patience, will yield amazing results.

Balancing Act: Adjusting pH to Improve Skin Health

Skin pH is an important topic that is often overlooked by clients. For those seeking skin that is more “normal,” having a grasp of pH has the potential to bring about dramatic skin improvement.

 

First, a quick refresher: pH is a measure of the concentration of hydrogen ions that are present in a solution and can range from 0 to 14. A pH of 7 is neutral, while anything higher is alkaline and anything lower is acidic. The pH scale is logarithmic, which means that for every jump between whole digits, there is a 10-fold change in pH strength. For example, a pH of 4 is 10 times stronger than a pH of 5. The natural pH of skin is slightly acidic at 5.5, a level that is considered in balance. If skin’s pH strays too far from that level, a range of issues can occur. For example, if skin is too alkaline, it may become increasingly dry and sensitive. If skin is too acidic, it may become inflamed and experience breakouts.

 

Looking at it in another way, skin pH can be considered a measure of the health of the acid mantle – the invisible barrier that lies on the surface of the skin. A mix of skin oils, dead skin cells, amino acids, and more, the acid mantle helps to keep essential moisture in the skin and harmful pollutants and bacteria out. However, the acid mantle can be easily damaged by the products clients put on their skin. Clients who consistently cleanse their skin with soap or use products with alcohol are stripping away their acid mantle, as evidenced by the tight, uncomfortable feeling that is left behind. Similarly, those who over-exfoliate with products that are too harsh for their skin are left with a skin pH that is out of whack and characterized by redness and a stinging sensation.

 

While consumers today can purchase sensors that allow them to test their skin pH, the step is an excessive one. A client consultation form likely already asks the questions necessary to determine if an individual has unbalanced skin pH. What should follow is a short conversation about the importance of pH to the health and balance of their skin. A run-through of the products they are using and the steps in their skin care regimen – morning and night – will likely point to the culprits damaging their skin. With several weeks of a back-to-basics skin care approach focused on gentle cleansing, use of a hydrating toner, and an emphasis on moisturization, the acid mantle can be coaxed back to a state of balance and well-being.

Going for Bronze: A comprehensive guide to sunless tanning

At some point, sadly, most clients have used a tanning bed or laid out in the sun covered in baby oil and iodine – mostly because they did not know any better. For some clients, it is not uncommon to go to a tanning bed several times a week – there is nothing quite like a nice golden tan to make a person feel like their best self.

 

It was not that long ago that sun tanning was totally acceptable! Everyone did it. Twenty years ago, many drug stores did not carry sunscreen products. The only SPF option was good ol’ Coppertone – white and sticky and sure to make a person break out or look 50 shades of white.

 

Fast forward to 2020 and clients have made leaps and bounds when it comes to sun protection and education. Even though clients may feel they look better with a tan, the harmless effects of negligent sun exposure are all too apparent.

 

Skin care professionals are more educated and savvier. For most, sunbathing is a hard no. The chance of it leading to skin cancer is much higher and the long-term effect it has on the appearance of the skin is frightful. Every day, professionals treat skin that has been damaged by years of sun exposure – deep lines, wrinkles, and sunspots galore. That once beautiful golden glow has turned into unsightly brown spots. It’s just not worth it. So, now what? Luckily, not only has awareness of the dangers of sun damage expanded but so have self-tanners.

 

CREATING A SAFE TAN

With sun damage awareness being at an all-time high, manufacturers have jumped at the opportunity to come out with a much safer alternative. Creating a desirable product that would mimic the look of a tan proved to be revolutionary.

Now, the truth is that it started out a little rocky. Many of the first-generation self-tanners left users looking more radioactive than tan. To this day, many think of the color orange when it comes to self-tanners. But, fortunately, formulations have improved tremendously, and most self-tanning products leave skin looking as close to a natural tan as possible – sometimes, even better.

 

DIHYDROXYACETONE

The main ingredient in self-tanner is dihydroxyacetone (DHA). Dihydroxyacetone is a color additive that, when applied on the skin, reacts with dead cells to temporarily darken the skin and look like a tan. A lot of the “orange” that is seen associated with self-tanners is due to poor formulations.

In low concentrations, used topically and correctly, there is no evidence that suggests dihydroxyacetone is toxic or carcinogenic as it is unable to penetrate the skin’s barrier. However, there is some debate on inhaling dihydroxyacetone, therefore it is advised to keep it away from the mouth when possible.

 

RETAILING

Professionals can carry their favorite self-tanner in the spa to make it easy for clients to purchase. When choosing a self-tanner to retail in the spa, read the reviews first. People are going to buy what works, so invest in the one that sells the most and start there. Let other people’s trial and error guide to the best product. Since all self-tanners are created equally (all use dihydroxyacetone and work the same way), it is really a matter of what formulation is the best, sales numbers, and good reviews. It is a simple strategy, but it works.

 

APPLICATION

Self-tanners come in many different formulas, including creams, lotions, mousses, sprays, and wipes. All contain the same dihydroxyacetone ingredient and work the same way on the skin. Tanner can be self-applied or sprayed. Self-spray, professional spray, or booth sprays are all options in addition to self-application of creams, lotions, mousses, or wipes. Mousse tanners are by far the easiest to use and will give the most even application.

 

The application is just a personal preference, as they all work in the same way. In the end, for many clients, the choice comes down to cost and time. A mousse can be applied in the comfort of one’s own home, but is the quality the same? Compare it to box hair color versus salon-grade treatment. Both will do the job, but obviously the best results come from the professional.

 

Still, 90% of the time, most users self-tan at home because it is just more convenient and is much more cost-effective. Ultimately, it is a personal preference as everyone’s tanning needs are different.

 

EDUCATING CLIENTS

Self-tanning is kind of a way of life for some, so it is a conversation to have with clients often. Many are still under the impression that they are hard to use, streak, or make the skin look orange. When retailing self-tanners, go over the key points that clients should remember when using the product at home. They can also watch instructional videos on YouTube that are helpful in showing how to apply self-tanner.

 

Exfoliate: Exfoliating skin prior to application is crucial. Taking a nice, warm shower and exfoliating skin with a scrub will remove dead skin and residual self-tanner. Take a little more time on dryer areas like the ankles, knees, and elbows. Shaving is also recommended.

 

Use a Mitt Applicator: Mitt applicators make the application much easier. They keep the palms of the hands-free of tanner, make it easier to get to hard to reach areas like the back and apply the product much more smoothly and streak-free.

 

Apply Lotion to Dry Areas: It is a good idea to apply lotion to the tops and heels of the feet, knees, elbows, and hands. These areas are drier and will absorb more tanner, which can lead to significantly darker spots. The lotion will act as a barrier and keep the tanner even-toned with the rest of the body.

 

Apply the Tanner is Small Sections: Apply a pump of cream or mousse on the mitt, and in a circular motion, apply to smaller sections at a time. To start with the lower legs, then thighs, buttocks, stomach, back, arms, chest, et cetera. The idea is to make sure every area is well covered with an even amount of product.

 

Skip the Face: Because dihydroxyacetone interacts with the skin to make it appear darker, it can adhere to skin lesions and make them appear darker. Only medical-grade skin care products should go on the face. Bronzers and tinted sunscreens are a great way to add a tan look without having to worry about lingering brown spots.

 

Check Yourself: Take a quick glance in the mirror to make sure the tanner is evenly applied and that no spots are missed.

 

Let it Dry: Allow a couple of minutes to let the product sit on the skin before putting on loose-fitting clothing. Refer to the product application instructions for guidelines on how long the self-tanner needs to stay on before rinsing off.

 

Use Self-Tanner Friendly Body Products: To extend the life of a tan, avoid body washes and lotions that contain sodium lauryl sulfate and mineral oil.

 

THE HEALTHY TAN

Skin is the body’s largest organ. Clients absolutely have to take care of it and keep it as healthy as possible. Fortunately, the cosmetic industry continues to keep up with these needs, which enables professionals and clients to make smart choices when it comes to skin health.