Rehab Recovery Mask

Rehab Recovery Mask by Sorella Apothecary is a soothing cream mask that is great for all skin types and will completely restore tired, irritated skin. Complexion is soothed and recharged using shea butter and meadowfoam oil. It can be used as a traditional mask or a leave-on, overnight mask for an extra boost of recovery to wake up to glowing, ultra-refreshed skin.





 Revolutionary breakout control as you sleep for all acne, blackheads, whiteheads, cysts, pore size, post-inflammatory hyperpigmentation with this hero product. Anti-bacterial enzymes, and sea clay banish blemishes as you sleep. Gentle wintergreen salicylates and pineapple fruit lift the pimple. Inflammation is reduced to heal the breakout and control hyperpigmentation as well as scarring while preventing flare-ups. Clean and clear skin for all ages!




Webinar: The New Normal: Safety and Hygiene Post-Pandemic

Webinar Description

Once spas reopen their doors for business, things will feel quite different, not only for the skin care professional but also for their clients. And everyone will have to learn to work together in new ways. The new normal for both clients and the skin care professional will center around safety and hygiene. This webinar will take a look at how to prepare for reopening spa doors and how to reassure clients on the safety and hygiene of the treatment room.


Presenter Bio

Leah Argento is an Illinois licensed aesthetician and licensed continuing education provider. An experienced business development manager and sales professional, Argento currently keeps busy as a national training and education manager for The HydraFacial Company. “The great aim of education is not knowledge but action.”




5 Ways to Adapt the Spa to the Post-COVID-19 World

Post-COVID-19 action plans must center on a willingness to adapt to meet new realities, including offering customers reassurances of the spa’s business dedication to sanitation in the short- and long-term. Given new consumer expectations, here are a few of the ways a professional can expect the beauty and wellness industry to change and adapt.



Enable clients to arrive just in time for appointments by checking wait times or receiving convenient update notifications through the business’ branded mobile app. Give clients peace-of-mind by maintaining safe distances in the lounge.



Calm client anxiety over cash or credit card exchanges during checkout. Empower clients with touchless, Uber-like payments from their mobile phones. Reduce physical contact while delivering a seamless booking, check-in, and check-out experience.



Minimize opportunities for viruses to pass from client to client by upgrading from clipboards and ballpoint pens to digital forms. Save time by sending digital forms to clients before appointments and making reviewing records easier for practitioners.



Anticipate future customer reviews to include comments on visible sanitation measures. Requesting electronic feedback on business hygiene from clients prevents, or quickly mitigates, damaging online reviews.



Empower employees with performance data accessible from their mobile phones. Reduce job anxiety by providing employees with real-time feedback they use to improve interactions with clients (helping retain more clients) and comprehensive payment and tips insights (improving


Positive and Mental Health During COVID-19

 Falling on the path of least resistance certainly may be tempting, and even justifiable, to submit to the current circumstances and be defeated. Accepting that these unprecedented times are completely out of control is essential, but certainly individuals still have power over one thing, and that is attitude. This one critical factor is the game changer to what fuels actions, and one way or another paves the way for certain outcomes to manifest.


As aestheticians, many would agree that the gap can be quite small between being the client’s skin guru to also being their shrink. After all, aestheticians dedicate themselves to creating a safe space for their clients to step out of their everyday routines, inspiring a shift in the client’s state. The goal is to leave clients looking and feeling uplifted, or at the least, better than they were before they came.



There are no clients walking through the door, and as a professional it is okay to worry for  the business. The stress over how to pay the bills, how to keep the business thriving, or perhaps having to step into the role of becoming a homeschooling parent are all things most professionals are dealing with right now. Embrace it and do not suppress it. Once an individual faces what is truly unnerving, they become ready to hear that they are not powerless during this crisis.


Although many aestheticians outwardly may be out of work, consider this – find the will and create the way. Think outside the box. What can you be doing that will make you excited, while sowing the seeds for present sustainability and future fruition?



Think of physics, Isaac Newton’s First Law of Motion: an object in motion will remain in motion and an object at rest will remain at rest unless it is interrupted by a force. This law of inertia applies quite accurately to human’s natural tendency to move with the tide. According to inertia, consider the object to be us, the aesthetician. For obvious reasons, an aesthetician at rest, or inactive, will remain there without self-imposed force because there is a natural resistance to change. Change requires entering a realm of the unknown, maybe learning new skills, becoming extroverted for an introverted person, or a slew of other possibilities.


An aesthetician in motion, on the other hand, already has the upper hand to come out on top once the dust settles. This is where we consider the physics definition of momentum, a moving object has a tendency to continue to stay in motion, and its exact momentum is calculated by multiplying its weight and speed. What is interesting is that when progressing along a straight path, a large object moving slowly can have exactly the same momentum as a small or lightweight object moving fast. Moral of the story: solo aesthetician or large spa, the scales are balanced, everyone has an equal and fair chance to grow in every given moment.


Why is momentum important to every aesthetician and business owner? The direction of movement, backed by the magnitude of your tenacity or determination, is the professional’s momentum. I have slightly modified the original momentum equation, and I invite you, with it in mind, to increase and propel your own momentum that will lead to a greater sense of fulfillment and happiness.



 Being positive does not mean being happy all the time. Happiness is something that stems from gratitude. Short-term happiness is only temporarily gratifying, and in the current stressful times of COVID-19, what really counts is developing habits that will lead to long-term happiness. It is so easy to get caught up in the failures or all the things that were not completed or accomplished at the end of the day, therefore losing sight of the victories. Put down on paper and bring out gratitude into the universe where it can be seen and be reminded of it. As small or big as it may be, get into the practice of writing every evening before going to bed one to three wins, accomplishments, or anything to be proud of from the current day. Keep it all in a journal to refer back to it later – it will be a resource for keeping one’s perspective in check.



Physical activity is required for controlling the mind, body, spirit, and attitude. The only way to break the patterns of thoughts is by interrupting them through movement. Dance, jump, lift, squat, shake, shuffle, shimmy, kick, or swing to get the body up and moving. Increasing blood flow and exercising activates the endorphins – happy hormones. This will not only help the body combat the stress response but will boost and promote a healthy immune system. The energized way of being will allow the individual to effectively choose the attitude they want to maintain throughout the day based on their aspirations and perspective, versus falling victim to the uncontrollable variables.




Stay on the minds of current and potential clients. Reach out to as many people as possible. Connect virtually to offer personalized skin advice. Engage on social media. Offer clients deals on future service vouchers. Suggest to clients to add something to their home skin regimen during this time, since they cannot come into the spa. A mask or exfoliant are popular home additions during this time. Extend to clients service gift certificates with product purchases. These are just some practical examples, and there are so many other strategies that can be implemented to support the business if one stays positive and proactive.



Turn the tables and be the superhero. Use those aesthetician superpowers! Practice self-care through a home facial at least once a week. Really take time to self-love, self-massage, and self-care, and then share it with clients through social media. Leave uplifted or at least better than before.



Once the dust settles, and this too shall pass, please remember that professionals are not defined by their business, but by the result of their attitude, skills, knowledge, experience, and the rules. From this will blossom the seeds of success in a skin care professional’s business and in their life.

Transform and Grow Through the COVID-19 Crisis

There is no doubt that this is an unprecedented time of difficulty, stress, and anxiety for everyone.  Everyone is in the same boat when it comes to combatting COVID-19, as well as facing the economic impact of sheltering at home. The effects of this stress may be more today than any other time.


I started my skin care and wellness business in 1977 during the recession in New York City, at a time no one was opening a business, let alone a  spa. It was a time of political upheaval, economic crisis, and enormous social disruption. Against the odds, I created a successful business by opening a real oasis based on helping the client in the treatments room, as well as at home. This idea of creating a wellness program both at the spa and at home is still the cornerstone of a proper aesthetics practice, and one that all aestheticians should use to create a new business model starting now.


By implementing new initiatives, a skin care professional can see real, positive results during this crisis.



In this time of isolation, the most important thing is to not lose contact with the client. If a skin care professional is there for them, virtually, they will remember when the craziness of COVID-19 is over. Virtual consultations are easy to implement and are actually a natural progression of complementing the brick and mortar business by expanding in the virtual space.


It is so easy to reach out and consult with clients on various platforms. Engage the client in virtual consultation through FaceTime or Zoom and then recommend their proper products and course of action. This can include a skin analysis, a tutorial on how to properly use skin care and devices, and a full product recommendation – all within 10 to 15 minutes.



There is also an increase in skin sensitivity reactions due to stress right now. Some of the suggested at-home protocols can vary.


Consider a relaxing anti-stress sheet mask, which can be done anytime, anywhere, and will provides soothing, calming, and hydrating ingredients. Masks to suggest to clients can include ingredients such as nutrient-rich seaweed, and ingredients that calm the appearance of redness and irritation, such as silver, quercetin, and rutin.


At-home sheet masks can be complemented with the use of a facial massage tool. Once the client receives their tools, demonstrate how to use them through another virtual call.


Skin care professionals can also instruct on how to do a self-massage using tools paired with an oil or serum. Tutorials or instruction can be given on how to use other handheld devices to complement the client’s skin care program as needed.


Aestheticians can also teach body treatments that are appropriate to do at home. This is so important now as many clients may be sitting for long periods of time. Show different protocols and techniques, such as using a dry brush massage in the morning and evening to exfoliate and stimulate the surface layers while it gets the circulation going. This can be followed with a bath or self-massage with relaxing and hydrating oils that contain a high level of hydrating ingredients, such as seaweed, mastic oil, hyaluronic acid, shea butter, as well as botanical oils such as mafura oil.



If a skin care professional does not have the ability to engage in shipping and e-commerce, it is possible that their skin care manufacturer has something in place to help during this crisis – such as the new Repêchage Partner Program. Professionals can help their clients while earning a commission for each successful sale they refer. Programs such as this will not only allow skin care professionals to stay in contact with their client, but will maintain, if not grow, their business.



Worrying about the health and economic crisis can take its toll on everyone, not just the clients. It is essential that aestheticians, as professional caregivers, take care of themselves. Be sure to engage in self-care and wellness practices to maintain physical and mental health during these challenging times. Stress and anxiety can lead to a diminished immune system. Exercise, relaxation, self-care, and a proper diet should be a number one priority now for  all. It is also important to stay in the high spirits. Listen to music, read, cook, and try to get out in nature. Most of all, it is important during this time of isolation and recovery for everyone to not feel alone. Aestheticians are in a unique position to reach out to their clients, not only to sell products or services, but to accompany them through life changes. Likewise, companies need to accompany their business partners not only for products or services, but to help in transformation and growth.



This is a time of great stress and anxiety, but it is also an opportunity for transformation and growth. Let us work together to emerge from this crisis stronger, wiser, more beautiful, and more successful than ever. It is  a privilege to do so.

The PPE Treatment Plan

The COVID-19 pandemic has rapidly changed how  the world population lives, works, and learns. In hospitals around the world, doctors, nurses, and other healthcare workers are fighting an enemy that has already killed more than 100,000 people. Medical workers who are called upon to assist or treat those with COVID-19 experience physical strain of protective equipment such as dehydration, heat, and exhaustion, as well as physical isolation. Many individuals were absolutely distressed and heartbroken to see photos on social media of these everyday heroes with bruised faces after prolonged mask wear.


In those medical workers working around-the-clock with COVID-19 patients, face masks, eyewear, facial hoods, and other personal protective equipment (PPE)  have resulted in red, sore, irritated skin,  bruising and abrasions, and even irritant contact dermatitis. Kinesiology tape manufacturers have stepped up quickly to bring a new form of protective tape to the market. This type of tape is designed to adhere like a “second skin” that is comfortable, breathable, and provides an excellent barrier between the user’s skin and their mask, eyewear, and other personal protective equipment. While the tape can be placed just about anywhere on the skin to protect against  irritation, the most common application uses three strips shaped in a triangle, one across the nose and the other two at either end running down towards the chin to protect from face mask pressure. The gel-like, acrylic adhesive on the strip maintains a seal on the skin without irritation and can be removed painlessly.


The nasal bridge is a problem area, as the mask and the eyewear both sit on it. Mask wearers have been most likely to develop acne followed by itch, rash, post-inflammatory hyperpigmentation and scarring at the bridge of the nose. The type of acne that forms under masks is a special type of acne - acne mechanica. The biggest difference between acne mechanica and acne vulgaris is the cause,  while common acne has hormonal roots, the cause of acne mechanica is completely physical and it boils down to one word –  friction. Anything that traps heat against the body for a prolonged period, rubs or puts pressure on the skin (such as an N95 mask and eyewear) can trigger acne mechanica. Personal protective equipment traps and holds heat and sweat against the skin, causing the pores to become blocked. With continued rubbing, the pores become irritated and those tiny blemishes morph into larger, red pimples. Occlusion of the hair follicles and a warm sweaty environment predisposes to acne flares – this same scenario may also occur under the protective suits as back acne.


To treat acne, it is recommended to wash the face as soon as possible or at the end of the shift with a slightly drying, glycolic acid cleanser. A salicylic acid wash should be used in the areas affected by acne and a topical salicylic-based spot treatment applied only on the blemishes before bedtime. After this nighttime routine, a non-comedogenic, peptide-based moisturizer should be applied to protect the skin and promote healing.


For those healthcare workers that have developed bruising and abrasions, there are several ways to restore and mend the skin. Skin lesions with cuts and bruises require a corneotherapy centric approach – repairing, nourishing the barrier, restoring the skin’s homeostasis, and regenerating the tissues. After removing all personal protective equipment, at the end of the shift, it is recommended to cleanse the face with a gentle cleanser and then layer peptide products from thinnest consistency to thickest – think water-based peptide serum followed by a light, fragrance-free peptide cream. Those with bruising or abrasions from personal protective equipment need to completely avoid any harsh exfoliation, salicylates, or retinoids because their skin is already sensitive. For bruising, the recommendation is to use creams and gels with arnica and vitamin K ingredients, both of which reduce bruising and inflammation.


One of the best ways to treat bruises, pain, and inflammation is with multi-wave LED technology. The correct type of equipment to treat inflammation is a device with a wavelength falling within 630 nanometers red to 660 nanometers red and 850 nanometers infrared, to 940 nanometers. These wavelengths have been proven to help diminish bruising and subdue localized pain. It is recommended to use a handheld LED for three to five minutes per area, or a whole face panel for 20 minutes at a one to two inch distance from the face.

We’re Open for Business!

Ignorance more frequently begets confidence than does knowledge. COVID-19 caught many  off guard. There has been panic, uncertainty, and fear. The pandemic has taught the world that humans need to be more thoughtful when it comes to infection prevention and control. As professionals in the post-pandemic era, it is time to educate and instill a sense of comfort and confidence in clients when they walk back in through the spa’s doors.

Being confident and talking about infection prevention protocols is one way to provide that confidence. While at home in self-isolation, many individuals have been spring cleaning, organizing, and purging. While the spa is clean, imagine the sense of comfort clients will have if they are told that it has been disinfected, including the spa equipment, tools, surfaces, and more in preparation for their return. Think of opening the spa doors post-pandemic like a grand opening, like hosting a party. Spend the time to clean, disinfect, organize, touch up paint scuffs, or, better yet, repaint.

Once ready to open the doors, telling clients that the spa has been disinfected is only the first step. When they walk through the door in the post-pandemic era, they are going to be wary – they are going to judge. What can a skin care professional do to not just tell them, but show them, what has been done? Using visuals such as tent cards, window stickers, posting protocols, and having a canister of disinfectant wipes in clear view is another way to provide confidence.


When  clients walk in the door, consider having a hand sanitizer station. Certainly, the aesthetic of a hand sanitizer station may not have been something that fit with the original spa vision of beauty and tranquility, but caution over aesthetic looks is more important at this time.


 Setting the stage that everyone who walks in the door sanitizes their hands is a great way to illustrate the heightened level of infection prevention the spa has implemented and shows how much the client’s health is cared for. Most importantly, before starting a treatment, be sure to cleanse hands or use hand sanitizer in front of the client.

When starting their treatment, spend time catching up and re-establishing the rapport prior to the pandemic, but also use this time to educate them. Talk to clients about the requirements the spa must follow through the cosmetology board. Most importantly, tell them where the spa is exceeding in them! Meeting requirements shows that the spa and staff know what needs to be done, but exceeding them shows how the spa takes the client’s health seriously on a personal level.


For example, talk to them about the disinfectants used for cleaning surfaces and equipment, such as skin care treatment machines. Is the spa using a product bought at the local grocery store, or can the client be told that the spa uses a hospital-grade disinfectant? Talk to them about contact time, which is the length of time that a disinfectant needs to stay wet on a surface to work properly, and the fact that the spa has chosen a product with a short contact time, so that the spa is confident any lingering microbes are eradicated.


When it comes to the tools that require soaking, such as tweezers, comedones extractors, and more, exceeding the level of disinfection needed by the cosmetology board is another way of differentiating the spa from other competitors. Consider changing the process to using an FDA-registered high-level disinfectant. Most state cosmetology guidelines only require the use of an intermediate-level disinfectant for soaking tools and implements, but a high-level disinfectant can offer an additional layer of protection. Better yet, these solutions are designed to be re-used over several days or weeks, meaning the spa does not need to dispose the product daily. Not only does this allow the spa the ability to tell clients they are exceeding the requirements for disinfection, but now they can also tell them how the spa has improved their environmental stewardship, by not disposing as much disinfectant back into the environment.


In the post-pandemic era, people are going to question the things they had always taken for granted. They now know what bacteria, viruses, and other microbes are, where they can be found, and how they cause disease. But, perhaps, most impactful is that the public will have gained a sense of responsibility to take reasonable action to prevent transmission. This is the skin care professional’s moment to shine. This is the moment to show how responsible the spa and the staff are.

HydraFacial Answers the Call to Aid in the Coronavirus Pandemic

The HydraFacial Company is a leading aesthetic device manufacturer, pioneering hydradermabrasion with both HydraFacial and Perk products. The company, based in Southern California, has truly become a powerhouse over the past two years as it has more than doubled in size.


 During this time of shelter-in-place, with almost all of the spas offering HydraFacials closed for business, The HydraFacial Company has pivoted its focus to offer its infrastructure, workforce, and distribution prowess to small business who are on the frontlines of fighting COVID-19 and helping promote the health and wellness of medical providers and their patients.



HydraFacial is selling and distributing washable masks made of CuTec material (which is a proprietary copper fiber known to have powerful antimicrobial properties). This medical mask is intended for those working in healthcare, public safety, and emergency personnel environments. They are not N95 masks but are appropriate for people who are not able to self-isolate currently.



 HydraFacial’s engineers and regulatory team are working with a local Long Beach, California company to build ventilators to  aid in the shortage throughout the United Sates. HydraFacial is also using extra space in their warehouse to help house and develop these life-saving devices.



 HydraFacial’s customer support staff has partnered with a telemedicine company to answer the influx of incoming calls they are receiving with everyone staying at home and trying not to make office visits.


What Your Clients Can Do at Home and How You Can Help

While some skin care professionals are not able to work on their clients’ skin in person, they can still provide advice, products, and direction on what clients can do  at home to push an ordinary treatment toward the professional realm. But it is critical to make sure clients understand not just what they can do, but also what they cannot. Here is a quarantine advice cheat-sheet.



Masks: The easiest and most accessible of at-home treatments, masks can be enhanced with the addition of a serum underneath for a targeted boost. Popular serum or mask combinations include:

  • Acne: benzoyl peroxide medication + sulfur mask
  • Brightening: mandelic acid serum + algae mask
  • Acne All Skin Tones: mandelic acid serum + sulfur mask
  • Anti-Aging: oligopeptide serum + algae mask
  • Antioxidant: vitamins C and E serum + algae mask


Micropeel Miniature Facial: Here is a recipe for an at-home, miniature facial that is simple and safe for clients.  Scrub the face with an exfoliating cleanser and leave it on for 10 to 15 minutes. Rinse and apply a targeted serum and layer a mask on top. This will result in a micro-peeling effect in the next 24 to 48 hours.


Icing: For acne-prone clients, icing at home every day will help keep inflammation down and improve the absorption of their products.


Non-Invasive Home Tools: At-home facial steamers, high-frequency machines, and microcurrent devices are all okay. To enhance their benefits, a vitamin A, mandelic acid, or peptide serum can be applied before use.



Extractions: Remind clients not to attempt their own extractions to avoid the risks of scarring or infection.  


Aggressive Peels: High-percentage or medium-depth peels should be done only by a skin care professional in the proper setting to avoid the risk of hyperpigmentation, scarring, or chemical burns.


DIY Trends: Baking soda scrubs, toothpaste as a topical, lemon juice instead of toner, coconut oil for moisturizing, or whatever other home remedies the internet is recommending should be avoided. Educate clients on the potential for allergy, irritation, or comedogenicity of homegrown formulas and point them to the spa’s product page.