Taking a bath is one of the best ways to relax and unwind. There are many reasons why taking a bath is beneficial; they open up pores, cleanse, detoxify, smooth, and soften the skin, combat muscle soreness, and provide a great source of stress relief. Therefore, it can also be reasoned that adding a bath as a full treatment or as an add-on treatment would not only benefit your client but your business as well. We have included several different bath treatments from spas to provide you with an idea of treatment menus that can help you provide clients with peaceful, natural, healthy solutions to their physical and emotional challenges and/or concerns.
Most of us know the advantages of selling retail products well, so for the sake of argument let us look at the dark side of not selling our clients their home care products. In other words, what are the consequences of our failure to play the role of expert in recommending products for the day-to-day maintenance of our clients skin?
First, clients will end up buying department store products, drugstore, or infomercial brands. Not only will these products typically under-perform, they will generally not be suited to our client's skin type or needs, and thus, will fail to provide proper results. Our client will become frustrated.
The true value of a product can only be determined by the consumer, however it takes a passionate advisor to present the benefits and features of a product that establishes the worth. Think about it.
The rule of sales states it is better to have 100 satisfied customers than 1000 prospects! More sales are made with friendship than with salesmanship. This and another old business adage says “All things being equal, people want to do business with their friends” and if you have fostered your skin care business to care and help people, garnered trust based on your skills, personality, and client follow through -
Sinking down into the soft Frette sheets for my one hour signature facial, I relinquish all my worries to Anna, my aesthetician. After a thorough cleansing, she begins to analyze my skin and says, "Ms. Hanson, would you like me to clean your brows. It is only $10?" "Of course yes, thank you, I reply." And as her hands touch my skin, she recommends that I add on the collagen-fleece mask for an additional $25 to take care of my dehydration issue, and I say, "Great." Here is a classic example of an upgrade and an add-on, so well done that "it did not hurt a bit."
Upselling and add-ons – a challenging subject to talk about even in the best of times. But here we are in the middle of an economic crisis, so you must be asking yourself how we could possibly consider this a reasonable topic when you are just happy you are able to sustain your clientele. Many of you are probably thinking there is no way you would jeopardize that relationship by asking the client to spend more money. All of which are perfectly reasonable thoughts and questions. However, I will ask you to put them in a box briefly, clear your mind, and be open to consideration for just a moment.
Let me give you an example of an effective suggestion that happens millions of times, everyday, all around the world. You go to your favorite restaurant; you sit down, and look over the menu. Your server comes to the table and takes your order, you tell him what you would like and he confirms your order then says, “Would you like a salad with that tonight, or can I interest you in a glass of wine?” A perfectly harmless question, that was neither painful nor offensive. At worst you say “No, thank you.” At best, he just enhanced your dining experience, increased your bill, and ultimately his tip. Job well done!
Lemons may give you lemonade, but they also deliver beautiful, healthy skin! Fresh, clean and invigorating are all words invoked by this citrus dynamo. Lemons are popular for their astringent and purification capabilities and also deliver a healthy dose of skin essential nutrients.
Lemons have been used for beauty and medicinal purposes since ancient times and continue to be one of the most popular ingredients around. In fact, they are an ideal skin care ingredient because they provide two out of three of the most important elements for healthy aging skin. Lemons are loaded with alpha hydroxy acids and vitamin C; if they only provided the third ingredient, vitamin A, the line in the produce department would be out the door!
Lemons are a natural source of alpha hydroxy acids. By applying lemon topically you are able to generate a great exfoliation. The pH of lemon juice is between a 2.0 and 3.0. The pH of skin is between a 4.5 and 6.0. By applying lemon juice to the skin, you are able to drop the pH of skin and create an activity level that generates an exfoliation. This will help alleviate buildup of dead skin cells, clear congested skin, balance oil production, deliver skin brightening and lightening effects, and diminish fine lines and wrinkles.
In addition to the benefits achieved by the alpha hydroxy acids, lemons are also a perfect source of vitamin C. One of the best things for the skin both topically and internally is vitamin C, a skin essential nutrient. It is critical in defending against the effects of aging. Vitamin C is an antioxidant that protects against free radical damage, heals the skin, maintains capillary health, defends against environmental assaults, and encourages collagen production.
Lemons are also an excellent source of bioflavonoids. Bioflavonoids are a natural pigment found in fruit and assist our bodies in absorbing and utilizing vitamin C. This tiny citrus fruit also provides minerals like calcium, magnesium, and potassium. Another reason for the popularity of lemons is that they are aromatherapeutic and universally appealing. Lemon infused products offer a tropical treat for the skin and senses. They are light and clean in aroma and favored for their ability to calm the mind and relieve mental fatigue. Lemon is known to improve concentration levels and increase alertness. Common skin care products that use lemon are cleansers, toners, and body products.
The goodness enveloped in this tiny citrus fruit will keep cosmetic chemists formulating with it for years to come. Customers will continue to crave lemons because they know a daily dose of this tropical treat will keep the wrinkles away!
A sugar-peptide mix from wild tobacco plants could be an effective anti-aging ingredient for cosmetics, according to scientists in Italy. The mix of short peptides, amino acids and sugars has antioxidant properties as well as promoting collagen synthesis and stability, and upregulating the expression of a number of genes, the study claims.
You are great. You are far greater than you imagine. You are a unique entity given the power to create your own life. When you look outside yourself for self-definition you are giving your power away. However, when you understand and accept that you alone possess the power to define yourself and your life, there are dramatic changes. You will find new clarity, focus and confidence. You'll also find that using this incredible gift is both exhilarating and challenging.
You are in charge. Think of your life as a movie. You are the writer, director, producer and star. You choose your co-stars and extras. Whether the movie is a smash or a flop is in your hands.
Your thoughts determine your outcomes. This is one of the great mysteries. There are a lot of theories about this phenomenon but no one really knows how it works. However, it does work and reveals the astonishing power of your thoughts. If you think you are average, you are. If you think you can't win, you won't. Conversely, if you see yourself succeeding, you will. If you expect great things to come to your life, they're on their way.
You bring others with you. Your courage and confidence to examine your life and make changes will have a profound effect on those around you. When you lift yourself up, others are lifted up too.
Your life. Your responsibility. The first and most important rule is to take responsibility for everything that happens in your life. Following this rule puts you in command. Winston Churchill said, "The price of greatness is responsibility." While I'm certain he was talking about fighting wars and leading nations, his statement applies to your life as well.
You have the power. Life will inevitably send you your share of setbacks, problems, disappointments and losses. These things are beyond your control. How you react to them is not. Listen to the voice within you and realize you have a choice. You have the greatness to persevere, to forgive, to smile, to lift yourself and others up and to move on.
An extract from the bark of the rainforest tree Angico-branco can help maintain the water balance in human skin, according to recent research. The tree (Piptadenia colubrina) is native to the South American rainforest and the study, published in the Journal of Cosmetic Dermatology, claims that an extract from the plant’s bark can help moisturize the skin.
Source: Journal of Cosmetics Dermatology; Issue 9, Pages 35-43
How do you earn what you are worth, and not lose customers in the process? This also brings up another point to consider – are you planning to raise prices across the board or in certain areas. One idea is to raise prices for senior stylists only in order to filter down some clients to the junior staff. This must be done carefully in order to not lose clients, which is why it is vital to plan price increases with staff to make them effective overall.
Here are some steps to consider when increasing prices:
1. Decide upon a reasonable amount.
2. Give clients reasonable notice.
3. When you tell them, be professional.
The approach you take to raising prices also depends on what your goals are. If you want to attract higher-image clients and shed some lower-tier clients, then attrition during the process is expected. If you just want to lower the demand for appointments instead of expanding your business, then you should expect to lose clients. However, if you are looking to shift demand within your salon, this makes the job a little easier on you and your team.