What will skin care look like in the future? This is the question I'll be exploring in my new series of ongoing columns for DERMASCOPE. After 30 years in this remarkable business, I've formed some strong opinions. But you already know that - otherwise you'd stop reading! And, I welcome your input - please be sure to check out the contact at the end of each column.
Of course, the future is now. Are you ready? Just like comic book space invaders, skin therapists indeed have laser-guns-and that's not an intrinsically bad thing.
One of the greatest perplexities to any spa owner is advertising. When to do it? Where? What makes sense? How much should I budget? We all understand the business of skin and body care, but getting our spa-oriented mind into marketing mode takes a real push. Marketing and advertising is a vast field of possibilities-both good and bad.
Every business needs to market itself, to get the word out about the availability, uniqueness, and quality of its goods and services. In the increasingly competitive day spa industry it's important to make potential customers aware of a company's distinctive qualities.
Acne and breakout-prone skin is a very frequent issue in a skin care clinic or spa. It has been estimated that 80 percent of the U.S. population is afflicted by some form of acne condition, at some time in their lives. Aestheticians must be prepared to correctly answer client questions about acne-prone skin, as well as be able to recommend products and treatments that can help control these unwanted flares of pimples and clogged pores.
The wonderfully tough-talking Rhoda Morgenstern character from the old “Mary Tyler Moore Show” liked to say she had a “bad puberty. It lasted 17 years.” For adults who’ve lived through severe acne, this quip is an understatement.
Adolescence is when most people have their first experience, though not necessarily their last, with acne. Acne affects at least 85 percent of teenagers in the U. S. regardless of race, ethnicity, or gender. According to Dr. Jonathan Fielding, the L. A. County Director of Public Health, by their mid-teens, more than 40 percent of adolescents have acne severe enough to warrant treatment by a physician.
As most aestheticians will confirm, typically, people with skin disorders don’t always seek the help of an aesthetician. However, because of the explosion in professional skin care technology, this trend is shifting. More and more people are beginning to understand the helpful role the aesthetician plays in the treatment and management of skin disorders, including physicians. As most disorders are treated by a physician, adding the services of the aesthetician is the best case scenario for the patient and/or client.
Close your eyes and imagine being enveloped by the soothing embraces of a beautiful day spa. Mmmmmmm... What special images and sensations are drifting into focus? Make a mental list of these details as you indulge in this fantasy. Now, imagine what things would disrupt your serene daydream, regardless of how large or small the flaw might be. What comes to mind? More importantly, as a customer have you personally experienced both satisfying and irritating details at a spa? Yes? Then consider what the delight or disappointment was, how it affected your overall satisfaction, and what you, the spa professional, could do to either highlight or eliminate similar occurrences where you work now.
Nowadays we all want to look younger in relation to our individual lifestyles and careers. Younger looking skin is attainable with proper exfoliation, so the less painful, expensive, abrasive, and the more accessible the better. Exfoliation is the aesthetician and the consumer's ticket to an easy and non-surgical way to rejuvenate the skin. Whatever one's budget, time commitment, or pain level, exfoliation can be customized to one's choices and comes in multiple formats. Exfoliation should also be performed at home, on the face and on the body, and has been the secret to beauty around the world. From the days of Cleopatra, exfoliation has been the secret to younger looking skin.
Does Your Spa Speak the Right Language?
Busy, but not too loud. Elegant, yet affordable. Relaxing but invigorating. It might be difficult, when thinking of your spa’s environment, to find a happy medium. Finding that perfect environment, one that speaks to all clientele – returning clients and newcomers to the spa experience, might be a daunting task.
It’s possible you’ve seen your ideal workplace…imagined the ambiance of the spa that you’ll call home, talked about it with fellow workmates.
As a former spa owner, I know how nerve wracking it can be to add a new service to your menu. There is a variety of issues to consider – from staffing to cost to space requirements (if a machine is involved). The first step is to create a list of questions to ask yourself in order to make the best decision possible. Some of these questions include:
As we are all aware, the skin care business is booming! The portion of the skin care market that is especially hot is skin repair and rejuvenation. The baby boomers are aging and shelling out billions of dollars a year for services and products that help them restore, repair, and rejuvenate themselves to a more youthful appearance. Skin care is the fastest growing segment within the category of cosmetics today. People aged 50+ represent over one third of our population, Healing Arts Guide – MJL Associates.