Displaying items by tag: Aesthetics

E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep your spa at the top of your clients' minds and make them want to come back again and again. But there's more to it than sending out a monthly e-mail.

Bring the spa experience to your clients, via a mobile day spa. It is the popular craze of pampering guests at their doorstep these days. A mobile spa is comprised of a network of traveling spa professionals and offers the essentials in day spa treatments such as facials, massage, bridal hair and make-up, body treatments, manicures, and pedicures, all with an atmosphere of tranquility created just like in a regular spa. Mobile spa treatments can be offered in private homes, offices, or hotels.
Consumers are busier then ever. They are increasingly seeking opportunities to pamper themselves in their own surroundings and not have to go out to feel relaxed.

Skin analysis may seem pretty rudimentary at first glance. In fact, speaking as a skin care therapist myself, one of my concerns about our profession is that not everyone takes it seriously enough. Clients may think they "know" all about their own skin, and the skin therapist may lack the expertise to offer deeper insight.

It's my passionate belief that the skin analysis is the most valuable service we offer as professionals. I believe not only that every professional skin care treatment must be preceded by appropriate questions and an expert visual and manual examination, but also that every purchase of skin care product as well deserves to be shaped by this same consultation.

Have you ever sat and wondered about your profession? Are you aware that you are in one of the best professions? Did you know that it offers an incredible number of opportunities?
Many of us, when we graduate from aesthetic school, cannot wait to find a job to do facials, whether that is in a salon or spa. All we do is think and think about doing a facial cleanse, tone, and moisturize. Who will be our first client? Will they rebook? Will they tip us? But, our license offers us so many other opportunities that the possibilities are truly staggering.

The first preparation before a foundation is placed on the skin is to properly clean the skin. I always recommend using a cleanser that has non-drying additives and can reach deep beneath the skin's outer layer to bring out environmental dirt and residue from cosmetic applications. My rule of thumb, "The cleaner the skin, the more the foundation will lock onto the skin to promote a fresh and longer lasting look."
Most people need, and should use, a moisturizer after cleaning their skin. Because of the sun and environmental elements the skin is exposed to, I also encourage the use of a sunscreen before the foundation is applied.

As electrologists, it is essential for us to understand sight and how vision problems may impact both us and the patients we serve. Basic knowledge about the effects of aging on our vision and the importance of proper lighting will help us provide quality treatment.

A Misconception
The practice of electrolysis will not harm our eyesight; however, vision does decline with age. This does not mean you cannot study to become an electrologist if you are over 40, nor does it mean you will have to give up your electrology practice at the age of 65.

We are so lucky to live in a time where options are in abundance. And we certainly have more options than ever when it comes to hair removal methods: shaving, electrolysis, laser, threading, waxing, and … here's where the confusion comes in… we have sugaring.
That's correct, sugaring is a validated option of its own just like all the other options. So, why is it that the mass of people (other than trained professional sugaring practitioners) categorize sugaring as waxing? They believe that sugaring is just another form of waxing, which would be understandable if the technique and theory were the same, but they are not; in fact, they are quite opposite.
So then, why call it waxing or even sugar-waxing? Well, I believe I can shed light on the issue to explain how this came about by using the following analogy.

In our not-so-distant past, the pursuit of smooth, hairless skin drove people to extreme measures. They would scrape their suffering skin with seashells, scour themselves raw with sand, even apply disgusting concoctions consisting of “resin, pitch, white vine or ivy gum extracts, ass’ fat, she-goat’s gall, bat’s blood, and powdered viper” in an effort to—WHAT? – gross their hair out of growing? Sounds painful, smelly, and frighteningly drastic, but it is a clear indication of how much value is placed on hair-free skin. What these women—and men—needed, however, was a calming, skilled someone to take their hairy hand and say, “Let’s work together on this and you’ll be smooth faster than you can say, ‘Tigris and Euphrates’.”

Accentuate the positive! The hot new trend this spring is to accent one feature. It's not about not minimizing make-up but having fun with eyes, lips, or cheekbones in a playful way. Don't be shy, find that best feature and show it off!
Let's start at the top. Bangs are back. If you haven't had bangs for a while, now's the time. Short, blunt, cut bangs that rest at the top of the brows or even cover the brows are really hot this spring. If you can't wear them straight, try sweeping your bangs to the side and slightly layered.

Cultivating your entrepreneurial spirit is vital to your success as a spa owner. You can become a successful entrepreneur if you have motivation, willingness to learn, and a positive spirit. The motivation to starting your own spa requires an entrepreneurial spirit, a spirit that is within each of us. For some, it may be a dying ember that needs to be sparked, while in others it may be a passion that cannot be extinguished.
The desire for money alone is not a strong enough reason to start a business. Any business, large or small, needs to make money to survive and grow.