One of the most important hires a spa owner will make is the position of receptionist. From booking appointments and greeting clients as they walk through the door to managing inventory or assisting management, a spa’s front staff plays a big role in the day-to-day tasks. However, what exactly should be expected from a receptionist? No matter the size or needs of a spa, there are basic expectations everyone should have.

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Lina Kennedy is the president and CEO of Alexandria Professional, a worldwide leader in body sugaring epilation and skin conditioning. Kennedy is the pioneer of professional body sugaring and master trainer of professionals and distributors in more than 30 countries. As a beauty industry innovator, Kennedy has developed a full line of all-natural, vegan, and cruelty-free skin care products and treatments that are safe and effective for all hair and skin types. Kennedy is dedicated to ensuring that each professional trained in body sugaring learns and understands the exceptional results they and their clients can achieve through the Kennedy Theory. She is a motivational speaker, the author of numerous articles in beauty magazines, and a multi-patent holder.