As with any service hired out, a spa owner can spend a hefty amount on a full-blown public relations program led by a professional, or they can opt to do things themselves on a smaller scale. With a few exceptions, this article offers advice for when you decide to go at it alone with little to no budget.

However, with that said, a number one PR must come with a price – professional imagery. When budgeting, keep in mind that professional photos are used for much more than public relations. They are essential for websites, marketing, and social media, and therefore, you may be able to spread costs through different budgets.

One way to save money on photography is by offering spa services or products in full or partial trade. If you have a client who is a professional photographer, consider running the idea by them as a win-win for both parties.

Respected for her communication skills and media relationships, Debra Locker has worked in public relations and journalism for nearly three decades. She is the President of Debra Locker Group, which is an award-winning, boutique agency that specializes in lifestyle, spa, wellness, and beauty. Prior to becoming an entrepreneur, Debra was the PR Director for the International SPA Association, as well as a TV journalist. Debra may be reached via This email address is being protected from spambots. You need JavaScript enabled to view it. and by visiting www.DebraLockerGroup.com.