JUser: :_load: Unable to load user with ID: 31566
Wednesday, 25 July 2007 10:00

Gain an Edge with Machines

Written by  

Let’s start with a very pertinent question. Is it your belief that a baby boomer’s primary concern today is how to look younger and feel better? If so, wouldn’t you want to position yourself as an expert in this burgeoning market?
By incorporating an array of facial machines into your practice, you can immediately set yourself apart and raise your status in the increasingly competitive professional skin care field. And as you put together machine-based solutions that achieve the results necessary to help boomers look younger and feel better, you’ll not only get a reputation as an “expert”, but also a nice piece of the corresponding dollar pie.

Machines can amp up your services and provide a level of result not otherwise possible with a conventional facial. Many of the new machines today are developed to penetrate active ingredients deeper into the skin, allowing better absorption of skin care products.
This may seem incredibly obvious, but since machines allow products to gain additional depth penetration, let’s be sure we’re using skin care products with high percentages of active ingredients. In addition, it’s advantageous to have this large percentage of actives available for delivery via micro encapsulated nano-technology.
This provides the appropriately small Dalton size molecule that, in conjunction with the various machine methods available for penetration, really gets the power of the actives to the problem places beneath the cutaneous level, where the problem typically is. By accomplishing this, you are reaching the core of the cell and not only aggressively fighting the aging process, but also effecting superior positive change for your client.

Benefits of Machines in Practice:
Let’s take a look at the breakdown of advantages you’ll enjoy as an expert in the field of machine based skin care solutions.

Having machines and the corresponding facial solutions tells the consumer:
1) You are savvy and knowledgeable of the industry. It also indicates you are eager to provide them with only the best.
2) You are interested in having your products and services perform better on their skin, ie; you’re able to provide more dramatic and longer lasting results for your clients.
3) You are cutting edge; it sets you apart from other spas/salons in your area.

This knowledge and commitment also provides the following benefits in other areas:
4) You can keep your aestheticians and staff interested and excited to learn about, perform and promote new services that increase your overall value to the clients.
5) You may begin to compete with or crossover into Medi-Spa or Dermatological type services. (Note: without a licensed Dermatologist or Plastic Surgeon (doctor) on staff, you are limited to Class I machines, somewhat limiting your effectiveness, but still better than not using machines at all)
6) You can expand your service selection offering more options to more potential clients.
7) You possess the ability to add on selections and to upgrade regular facials with the use of machines.
8) You may take advantage of unique marketing opportunities, especially if you are the first or only one in the market area to offer the service, result, benefit, etc.

What Should You Purchase?
It should be quite clear by now the tremendous advantage that can be gained by introducing and employing high technology into your aesthetics practice. Let’s then review some of the options available to incorporate new, more potent machine solutions into your stable.
Below please find some possible machine options, including descriptions, features and benefits:

High Frequency: Consists of an oscillating high frequency current that promotes the cell renewal process by enhancing blood circulation and increasing collagen and elastin production. High frequency also gently stimulates the removal of harmful toxins and acne-causing bacteria from the skin, encouraging lymphatic drainage and gently exfoliating away dead skin cells. The result is clearer, firmer, brighter, and more vibrant skin.

Microcurrent: These treatments are designed to work by mimicking the body's own bioelectrical systems, thereby working to restore natural balance and healthy processes. microcurrent uses safe, painless, low-level, waveform-shaped currents (electrical impulses) to also “reprogram” the muscles back to a nearly original muscle shape.
In addition, our bodies seem to use the microcurrent energy to enhance our own energy production by increasing the production of ATP (the bodies own chemical energy) by up to 500 percent. At the same time, it also increases protein synthesis and waste product removal, and can be viewed as a catalyst helpful in initiating the healing process.
Microcurrents gentle electrical impulses actually rehabilitate the muscles and improve circulation, texture, tone, and smooth away fine lines for immediate and long-lasting results. With regular use microcurrent can continue to promote underlying muscle tone and restore freshness and vitality to the appearance of skin.

Intense Pulsed Light: These machines are most commonly used by non-specialist medical practitioners and aestheticians to offer a method of hair removal from the body involving the use of a specially constructed xenon flash light and focusing optics.
In the hair removal process, the focused, broad spectrum light is applied to the surface of the skin by either a handheld wand, or by an articulated arm. The intense light travels through the tissue of the skin directly into the hair shafts or the bulb of the hair. The bulb tends to be where the highest concentration of melanin is located.
When the xenon light strikes the dark colored melanin, it is converted to heat energy. The bulb as well as most of the hair shaft is instantly vaporized. The intense heat radiated by the hair also destroys the hair producing papilla.
The IPL hair removal process has become very popular due to the relatively low cost and speed of the procedure. It compares very favorably to laser hair removal, which is often more costly and time consuming. The comparison of effectiveness between IPL and laser hair removal is debated by many, but is generally accepted to be equivalent.
The pulses of light produced by the IPL equipment used by aestheticians, in general, are very short in duration so discomfort and damage should be minor. Most who undergo IPL hair removal experience only slight irritation similar to that of a minor wind burn. Be advised, though, under certain circumstances, blisters may occur. The light that emanates from the IPL wand is filtered to remove any ultraviolet components, eliminating the possibility of UV skin damage.

Ultrasound: This is a term used to describe sound above the range that can be heard by the human ear. An emerging area for the use of ultrasound can be found in skin care for delivery of active ingredients deeper into the skin. Researchers have discovered that specific frequencies of sound waves can create micro-channels through the skin that allow for the safe penetration of products with high percentages of active ingredients found in the better skin care formulations (preferably micro encapsulated actives).
A skin rejuvenating Ultrasonic treatment involves the production of high-frequency sonic waves combined with frictional heat. This combination, in conjunction with potent, active face products, synergistically penetrate deep below the surface of the skin to help repair cells, gently exfoliate the skin, tone facial muscles, increase blood circulation, cleanse away toxins, and reduce inflammation.

Blue Light Acne Therapy: Recent studies have shown Blue Light Therapy (LED) as an effective treatment promoting the creation of oxygen within the skin. These powerful molecules have the ability to effectively kill acne-causing bacteria, resulting in clearer, brighter skin. Unlike other acne treatments, blue light does not contain harmful ultraviolet (UV) light which will damage skin, and won’t result in dryness or discomfort associated with harsh topical medications. Blue Light Therapy does not seem to cause any known side effects.

Red LED Therapy: LED (Light Emitting Diode) photo-rejuvenation is a very new technology based on important breakthrough research by NASA. It is rapidly becoming one of the most innovative ways to help rejuvenate and repair the skin. The power of Red LED light energy activates the body’s own natural systems to counteract the signs of aging. This is done by activating cellular metabolism, stimulating the skin’s fibroblasts and promoting circulation, which leads to a natural increase in collagen and elastin production. Several studies have recently shown the cellular and metabolic effects of LED light therapy to fade age spots and freckles, clear up broken capillaries, help to refine fine lines and wrinkles, reduce redness and inflammation, and shrink enlarged pores. These features combine to provide one a brighter, smoother, and more youthful skin.

By embracing change, and the high technology responsible for the leading trends in aging gracefully and looking your best, you demonstrate your awareness and competency in the field. This leading edge approach will also provide your clients with better results, keeping them coming back as well as adding fire to the power of word-of-mouth advertising we all covet.

Ameann DeJohn is an active consultant and educator to top salons, spas, and skin care manufacturers across the U.S. DeJohn is a former spa owner and a licensed aesthetician with more than 17 years experience in the beauty industry. She has been featured on all major networks, lectures at trade conferences, and continues to write for industry publications. To reach her, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

Want to read more?

Log in or subscribe to continue reading this article.

Related items

  • Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

    Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
    The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.

    "We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
    "We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
    The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.

  • Micropigmentation Procedure October 2010
    Micropigmentation Procedure October 2010

    Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

    Cranberr facial mask

    Cranberr facial mask
    According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

    "Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

    Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

    Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

  • Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010
    Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010

    Five Ways to Find Safe and Natural Relief from Osteoarthritis

    by Deirdre Shevlin Bell

    Cranberr facial mask

    The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

    One massage, and call me in the morning
    Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

    Low-impact exercise
    "When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

    Spice rub
    Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

    Healing herbs
    An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

    The SAMe Game
    First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

    Copyright© HealthyLifestyles.com

  • The Impact of Psoriasis on Personal Relationships October 2010
    The Impact of Psoriasis on Personal Relationships October 2010

    The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

    This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

    Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

    Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

    Social Relationships

    • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
    • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
    • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
      their psoriasis.viii
  • Pomegranate the Ancient Red Goddess October 2010
    Pomegranate the Ancient Red Goddess October 2010

    Pomegranate the Ancient Red Goddess!

    by Natalie Pergar

    Cranberr facial mask

    Known not only as part of the elite group of super fruits, the all mighty pomegranate, English word comes from the Latin words for apple; "pomum" (apple) and "granatus" (seeded), has been dated as far back as 1,000 BC and was introduced to North America by Spanish settlers in 1769. This red beauty represents global symbolism and history ranging from righteousness, prosperity, and fertility.

    With over 760 varieties of pomegranate it is one of the oldest known medicines to man. Ancient Greek healers would use pomegranate juice to manage health problems similar to arthritis, circulation problems, digestive disorders, and infections. And to add to the wonders of the pomegranate, the fruit was also involved in ancient beauty concoctions. Today with our growing beauty culture and desire to turn back the clock, we find ourselves revisiting what our ancient friends already knew with the help of modern science and research.

    Pomegranates are packed with phytonutrients, vitamin B, and an abundance of vitamin C. They contain red arils, tiny edible seeds that are loaded with juice and provide valuable fiber. They are delicious and fantastic to eat - though I would not recommend eating the white membrane that surrounds the arils as it is quite bitter and the consensus is that it is not recommended. And for those of us that count calories, a 1/2 cup of raw pomegranate has 80 calories and 0 grams of fat!

    According to the American Association for Cancer Research (AACR), pomegranate fruit extract contains several polyphenols and anthocyanidins (pigment that gives certain fruits their dark red colors). Its antioxidant activity is higher than that of red wine and green tea and research suggests that pomegranate extract may have significant clinical benefits in decreasing risk for skin cancer.

    By taking pomegranate extract capsules, one could reduce or reverse the signs of aging by promoting cell turnover and creating new, healthy skin. But that is not all! Evidence shows that including it in your skin care regime can provide wonderful results too. Rich in ellagic acid to manage free radicals, pomegranate oil contains punicic acid, an omega 5 conjugated fatty acid effective in aiding cell regeneration and proliferation. Pomegranate also carries beneficial phytoestrogen and a rare plant-based source of conjugated linoleic acids (CLA), an anti-carcinogen.

    So I salute you, oh red goddess of history. Bring me health and wellness with all your super fruit power!

    Pomegranate, Almond Oil, and Honey Mask

    ½ pomegranate
    2 tsp almond oil
    ½ tbsp organic honey

    Warm up the honey until it becomes liquid (not too hot!) by putting it in a small glass or metal bowl which is immersed in hot water. Peel the pomegranate half, cut the fruit in pieces, and put these in a bowl or food processor. Add the honey and almond oil. Blend it all into a smooth and uniform paste. Spread this gently and equally with your fingertips on your clean face and neck: keep the eye area clear. Now lie down, relax, and leave the mask on for 20 minutes. Then, wash it off with lukewarm water and end with a splash of cold water; pat your skin dry with a clean towel. Finally, apply a moisturizer, this way you "seal" your skin to keep the water inside. (For all skin types). *This fruit mask recipe peels your skin and we do not recommend using it on acne skin.

    Copyright ® 2009-2010 Natural – Homeremedies-For-Life

    Pomegranate Oat Bran Scrub

    2 ounces pomegranate juice
    2 ounces orange juice
    2 tbsp honey
    2 tbsp sea salt
    3 to 4 ounces oat bran

    1. In a container large enough to hold two cups, combine pomegranate and orange juices. To this add the honey and mix together well.
    2. Now add sea salt and oat bran. Mix together and allow the oat bran to soak up the liquids, about 10 to 20 minutes.
    3. Make sure to apply to a clean face. Probably the easiest way is to apply in the shower after you clean your face and allow it to set while you do other things. The steam from the shower helps allow the ingredients to penetrate your skin. Then, gently scrub off as you shower.

    Copyright ® eHow.com

Login to post comments

FREE December 2020

Business Blogs

Brands of the Month

  • Skin Blends
  • Celluma by Biophotas, Inc
  • DMK Skin Revision Center

Spa Highlights