I challenge you to find even one person who is not familiar with the healing abilities of aloe. Begin asking people and you will hear statements like, "I keep a plant in my kitchen for burns and cuts" or "Many of the products I buy contain aloe." But the healing abilities of aloe go far beyond the comprehension of most consumers. After all, we are…

Everyone’s skin ages in its own unique way. Much of the inevitable part of facial aging is driven by a person’s DNA and is considered intrinsic. Fortunately, 85 percent of the visible signs of aging can be directly attributed to extrinsic causes that are preventable, and can often be corrected, even if the damage has already been done. Making informed decisions about sun exposure, diet,…

Men are showing up at spas in far greater numbers than they used to. The International Spa Association in Lexington, Ky., states that 29 percent of spa goers are now men. Though the association did not start compiling the data until 2004, industry experts believe the number was probably in the range of 8 percent to 10 percent a decade ago. There has also been…

Most men are reasonably logical, simple, and benefit driven. Therefore, in a skin care product, they look for something with ease of use that feels good and produces results (benefits). Let me give you an example of an ideal product and description: category - after shave conditioner (not spoken of as moisturizer, by the way) - one that leaves the skin feeling soft and smooth,…