Men Splash, Women Cleanse

Written by Guy Lewis, M.D.
This article will address the development of a man’s coordination of awareness regarding good skin care and the origins of their belief systems. These systems of accumulated experiences, whether internal or external, support or deter a man’s ability to research, seek out, purchase, utilize, and explore advancements that will improve their visual appearance by engaging in a regimen of consistent proper skin care. So as…

It's Raining Men

Written by Nina Curtis
Men represent a profitable market to capture in the personal care and grooming sector. As the competition continues to grow in the work place and social arena, men want to look and feel just as good as anyone else. This presents great opportunities for personal care and spa businesses that truly have an interest in attracting the male client as a long term business strategy.…

Keep Men on Your Mind

Written by Jenny Hogan
Chances are you have already included men in your business plan, your marketing, merchandising, décor, and service menu. For years now, salon and spa owners have noticed the increase in male clientele and have planned accordingly. If this is the case for you, then continue to keep men in mind as you grow your business. But if stacks of Cosmopolitan magazines fill your lobby and…

Men's and Teen Products

Written by Kayla Fioravanti
From the cosmetic formulator view point, teen and men’s care products are developed with different objectives in mind than your typical skin care line. Men’s care products are designed around the unique skin care needs, aroma preferences, special issues surrounding facial hair, and results expected from the product. Teen products are developed with all the issues surrounding blemished skin including changing hormones, antibacterial needs, and…
Over the past 15 years, men’s skin care has grown dramatically! No longer are our male clients tagging along with their significant others. They are coming for themselves to relax, rejuvenate, and to have their specific skin concerns met. I can assure you that once they have a facial, they will be hooked! Most aestheticians that I have worked with are uncomfortable treating a man…
There haven’t been too many topics capturing more attention recently than the growing male market in skin care and spas in general. Google the topic and you will be bombarded with nearly 47 million entries. It’s interesting to pause for a moment to consider why there’s been such an explosion of information about men’s skin care and, along the same lines, such a surge in…
It has always been a commonly accepted fact that the typical spa client is female. However, what if it was possible to change this? The International Spa Association reports that approximately 70 percent of spa guests in the U.S. are female. With the overall U. S. population much closer to a 50/50 gender split, it is easy to see that spa professionals are missing out…

Shedding Light on Men’s Skin Care Products

Written by James E. Upperman and Laura L. Root, CST, CIDESCO Diplomate
It sounds relatively simple, doesn’t it? A cleanser, an aftershave balm, a sun protection product, possibly a lip balm. But what makes a product line distinctly male-oriented versus “unisex” can be elusive and much of the distinction lies in observing the male creature, as well as in the marketing and promotion of the products. A hard look at men and women’s skin care habits reveals…
Page 2 of 2

More in Skin Care

Featured Company

  • Bio France LabBio France LabDescription:   With 25 years of successful industry experience in both skincare and retail, Claudio DiFiore created Bio France Lab, offering superior natural and botanical luxury skincare product at an affordable cost. Combined exposure to both product develop ...

Skin Care

Next-Level Learning

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...