Men represent a profitable market to capture in the personal care and grooming sector. As the competition continues to grow in the work place and social arena, men want to look and feel just as good as anyone else. This presents great opportunities for personal care and spa businesses that truly have an interest in attracting the male client as a long term business strategy.…

Chances are you have already included men in your business plan, your marketing, merchandising, décor, and service menu. For years now, salon and spa owners have noticed the increase in male clientele and have planned accordingly. If this is the case for you, then continue to keep men in mind as you grow your business. But if stacks of Cosmopolitan magazines fill your lobby and…

From the cosmetic formulator view point, teen and men’s care products are developed with different objectives in mind than your typical skin care line. Men’s care products are designed around the unique skin care needs, aroma preferences, special issues surrounding facial hair, and results expected from the product. Teen products are developed with all the issues surrounding blemished skin including changing hormones, antibacterial needs, and…

Over the past 15 years, men’s skin care has grown dramatically! No longer are our male clients tagging along with their significant others. They are coming for themselves to relax, rejuvenate, and to have their specific skin concerns met. I can assure you that once they have a facial, they will be hooked! Most aestheticians that I have worked with are uncomfortable treating a man…