Clients’ faces are under a lot of pressure. They are a big part of an individual’s identity as they show emotion, connect to others, and represents the person as a whole, especially in a digital world. Commonly used phrases such as “face the day,” “put on a brave face,” and “face your fears,” represent the connection between the emotional state and one’s appearance. But for people with skin conditions like dyschromia, it is complicated and difficult to live in an image-obsessed culture.
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Lila Castellanos has focused her energies into the beauty industry for the past 13 years, specializing in skin rejuvenation. As a licensed aesthetician, she has lent her expertise to several different environments, including working as a paramedical aesthetician in the medical spa field as well as both day spa and mobile spa business models. It was through these varied experiences, alongside the interactions with her loyal clients, that she honed her passion for improving and maintaining the health and integrity of her client’s skin.