Despite the pandemic, skin care has had a banner year. The NPD Group data shows that United States prestige skin care sales totaled $1.1 billion in quarter two of 2020, and during that period, e-commerce sales spiked 93% year-over-year. Skin care sales not only overtook cosmetic’s dominant position, but revenues of skin care tools increased by 16%. Prescient & Strategic Intelligence reports that the increasing awareness among consumers about devices and skin technology for addressing lines, blemishes, and sagging skin is leading to their increased adoption and attributing to their vast growth in the market.
Recognizing developing trends and what technology will impact the future is invaluable to skin care professionals. Because technology now touches every aspect of life, clients not only desire it but expect it in their services.
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