Aestheticians in 2021 require more than basic business knowledge when growing their companies and expanding their reach to clients.Aesthetics entrepreneurs require a system of processes to be able to run their independent business but to also grow and expand. Through growth and expansion, leaders may choose to hire employees to assist in gaining more market reach to share its mission and vision. This also allows them to be able to rely on other sets of hands to perform services reaping revenue streams alongside them. Spa owners must first look within themselves to determine whether hiring individuals and being a servant leader to others is in their long-term vision. Once this decision is made, being a human resources wizard will be a new hat to wear all on its own. However, hiring W2 employees can be both rewarding and profitable when following the correct steps to success.
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Courtney Sykes is the Chief Administrative Officer of Southeastern Esthetics Institute and licensed aesthetics instructor in South Carolina. Sykes also is the creator of Courtney Sykes Molecular Anit-Aging, a clinical skin care line for consumers and professionals. Her passion lies in creating real change in the aesthetics industry, assisting her students to obtain gainful employment, and make a difference in the lives of their clients. Sykes specializes in a science-based approach to skin health and education. Her primary focus is chemical peels, laser treatments, eyelash extensions, micropigmentation, and cosmetic lasers. Her background in medical spa management has led her to nationally-accredit the largest, licensed aesthetics school in South Carolina – Southeastern Esthetics Institute.