This serum concentrate visibly reduces the appearance of wrinkles and fine lines. With the high content of soluble collagen, Pure & Care Collagen serum helps skin become more even, firmer, smoother and improves the skin’s elasticity. PUCA provides luxury wellness products at an affordable price point. Serums start at $10.

While this Nordic brand is paraben, silicon and cruelty-free, there’s more to its identity than the eco-friendly, scientifically-certified formulas it uses. PUCA – PURE & CARE values beauty, freedom, innovation and surprises creating anything but boring products within skin, hair and body care collections.

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