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By Louis Silberman | January 22, 2020
Everyone knows by now that baking for long hours in the sun – think poolside, margarita in hand, body slathered in baby oil – is one of the deadliest sins of skin care (right up there with smoking, popping pimples, and not washing off makeup at night). ...
By Kelly Richardson | January 28, 2020
There are plenty of reasons clients can give for using a tanning bed, but none of those reasons can match up against the reasons for not using one. You may have a few clients that use them occasionally or some that absolutely refuse to stop, but no matter ...
By Lina Kennedy | September 25, 2019
First impressions are always important and a spa menu is an opportunity to make an impact on potential clients from the get-go. When someone picks up the menu, that is the opportunity to provide all the enticing information they need to decide if the ...
By Tom Qiao | September 12, 2019
Did you know that acne scars are a huge problem for many clients? The scars that acne leaves behind can have lasting social and psychological effects, stretching beyond the teenage years into adulthood. In a recent study of 1,972 acne patients, over ...
By AIA | June 14, 2019
Sue Riley - The Gift of Giving This legendary beauty and skin are expert shares her success with the industry and community. Sue Riley’s beauty career began when she was a small girl visiting her aunt’s beauty salon in Durant, Okla. She took every ...
By Courtney Sykes | June 25, 2019
Aestheticians thrive on results for their clients and meeting their needs by providing not only exceptional service, but treatments that produce positive outcomes for the long-term. Acne is a multi-faceted, complex condition that affects clients of all ...
Protocols and Plans: The Need-to-Know for a Successful Spa Business
By AIA | June 24, 2019
Protocols and Plans: The Need-to-Know for a Successful Spa BusinessPresented by Courtney Sykes Delve into the world of clinical skin care and boost your bottom line through impeccable ingredient knowledge, in-depth client care plans, and the mastery ...
By AIA | June 24, 2019
Retail Revolution – How to Beat the Internet and Sell More ProductsPresented by Justin Dotterweich and Brandon Potter Join the retail revolution and learn how to beat the internet and sell more products. Learn everything your spa could and should be ...
By Shelly Steadman | June 24, 2019
Let’s face it, working in a spa is hardly ever boring. No two days are the same. Tuesday might be low key and quiet, but the next day could be a train wreck of mis-scheduled clients and no shows. It’s a mixed bag for sure. The same can be said for co-workers. ...
By Drew Coleman | June 23, 2019
Most professionals have heard that it costs 11 times more to find a new client than it does to retain an existing one. If this is true, why don’t professionals spend at least twice as much time working to keep existing clients happy to avoid the costly ...

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