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By Catherine Atzen, MBA, CIDESCO | September 25, 2014
Integrating add-on treatments in your services is a popular and undeniable need for skin care professionals. For the purpose of this article, we will concentrate on facial treatment add-ons. This analysis could easily be applied to body treatments and other services.I am often asked: is it better to ...

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By Jay A. Shorr, B.A., MBM-C, CAC I-V and Mara L. Shorr, B.S., CAC II-V | September 26, 2014
Marketing and advertising is a necessary evil to bring prospective clients to your facility, with an approximate cost of $400 to bring a new aesthetic client through your doors. With all the money you are spending on your website, newspaper, television and radio advertising, sponsored social media posts, ...

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By Jeremy Lawrence | December 2, 2015
Jindilli, the leader in cold-pressed macadamia-oil skin care, announced the appointment of Lynille Steffenhagen as director of training and product development. With a global career in the health and wellness industry that spans nearly 20 years, Steffenhagen will elevate Jindilli’s spa education and ...

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By Mary Van | December 2, 2015
It is no secret that choosing the correct shade of foundation is essential in creating the appearance of a flawless complexion. However, some clients do not realize the importance of wearing the best formulation of foundation for their skin. With so many options available on the market, it can be ...

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By Leticia Mendonca | December 23, 2014
It is well past dinnertime, but you just got home after wrapping up yet another exhausting day at work. No doubt you enjoy caring for the clients at your spa, but who gives care to the caregiver? You know that your advice applies to your body too, but your inclination to give care pushes your needs to ...

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By Jeremy Lawrence | March 4, 2015
During a recent three-country lecture tour, I happened to attend a conference where a video was being presented, showing a local skin guru performing an acne treatment on what appeared to be a teenaged boy.His face, back, and chest were infested with papules and pustules, and the therapist was very professional ...

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By Jeremy Lawrence | April 28, 2015
H2O+, brand leader of premium, marine-based skin care products, announced the appointment of Joy Chen as the company's new president and chief executive officer. Chen brings over 20 years of industry experience and a proven track record of driving sales and profit growth in demanding, complex turnaround ...

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By Leticia Mendonca, content director at Pink Horizons | April 8, 2015
One of your regular clients calls to schedule an appointment for collagen induction therapy. She has read all about this non-ablative, skin regeneration treatment, and she wants to look younger for her 45th birthday. Your service desk receives her call and schedules a pre-treatment consultation. While ...

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By Jeremy Lawrence | April 8, 2015
Sunscreens have been commercially available for over 50 years. Sunscreen safety, efficacy, and elegance have improved continuously since the early days of beachgoers wearing white zinc oxide nose paste. In the United States, however, sunscreen innovation has been held back since the 1990s because the ...

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By Michael Q. Pugliese, L.E. | April 8, 2015
Applying sunscreen daily should be recommended to clients by all skin care professionals. As a professional, it is important to know which ingredients are commonly in sunscreens and what the regulations are so clients can be better assisted. Skin care professionals should stay up-to-date on sunscreen ...

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By Rachael Pontillo, L.E., B. Msc., A.A.D.P., C.H.C. | April 7, 2015
Wellness is a growing trend in the spa industry. While it began with holistic therapies such as body wraps and hydrotherapy, it has now expanded beyond facial and body treatments and into a full health and lifestyle regimen that incorporates nutrition, fitness, meditation, environmental changes, stress ...

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By Jeremy Lawrence | April 3, 2015
Spilo Worldwide is proud to announce the appointment of Misty Becker as director of worldwide sales. Becker joined Spilo in 2014 with over 15 years of sales leadership experience focused on consultative selling and customer relationships. After spending nine years as a sales leader with Staples, Inc., ...

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By Rick Kawamura, vice president of marketing at LocBox | March 6, 2015
When people are searching for or come across a new business, they turn to reviews to see what other people have to say about their experience. It is through reviews that they read about a particular staff member, a treatment, or even the overall experience that gets them excited about booking an appointment. ...

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By Krista Mckowen, L.E. | March 6, 2015
The sun is a subject that forever prevails in the skin care industry. Whether you are attempting to reverse sun damage, prevent it, or sift through the many sunscreen ingredient choices, sun protection is a hot topic among aestheticians and product manufacturers. Despite all we think is known about sun ...

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By | January 26, 2015
L’Oreal USA announces the appointment of Marc Toulemonde as president of the active cosmetics division. In this role, he will continue to grow the success of the SkinCeuticals, La Roche-Posay, Dermablend, and Vichy brands in the United States. Toulemonde brings a wealth of expertise to the role from ...

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