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By Amanda Strunk Miller | August 25, 2017
Beauty is in the eye of the beholder. Perception is reality. Happy girls are the prettiest girls. All of these sayings bring about alternate perspectives than the one typically observed through social media. To me, all of these sayings bring about freedom, ...
By Rhonda Allison, L.E. | July 26, 2017
Oxygen is the lifeblood of the human body. It performs a number of roles in the body, most importantly among them is converting the nutrients the body consumes into energy. Every cell in the body requires oxygen to function properly, including skin ...
By Louis Silberman, L.E. | July 28, 2017
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased; in fact, one could argue that medical aesthetics has become nearly as mainstream as social media. In 2016, Americans spent more ...
By Melissa Fielding | July 26, 2017
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation with staff so that they feel educated and empowered when answering clients' questions. Spa ...
By Bella Schneider | August 24, 2017
Sales are never easy. Torn between the desire to please clients and make money, skin care professionals often appear needy or too aggressive if they do not practice a well thought out selling strategy. How can professionals do that? It is all about ...
By Michelle Richardson | August 24, 2017
There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain the needed knowledge immediately, without realizing ...
By Amanda Azar | August 25, 2017
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age, lifestyle, and parental ...
By Dana Laurie, formulation developer for Pink Horizons Botanical Skin Care | September 14, 2017
Several skin issues surface because of various factors that include the environment, genetics, and nutritional contributors. Arguably, nutrition plays the largest role in skin health because it is the one factor that individuals have the most control ...
By Ellie Malmin | September 23, 2017
Skin care professionals that offer service selections such as facials, massage, body treatments, manicures, pedicures, waxing, and makeup are likely to welcome additional revenue. Once the professional’s appointments are booked and their time is maxed ...
By Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh | September 27, 2017
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as the most popular form of makeup. While most people have an understanding ...

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