After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment ...

The 21st Century has shown that young people play a significant role in starting trends, influencing those around them, and showing how to integrate them into one’s daily life – hence the term, influencer, which you may have heard of by now and have become ...

Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie on speed dial and your mom has been blowing up your cell phone – and, ...

When shopping for skin care products, whether backbar or retail, most aestheticians and consumers make their choices based on performance ingredients. They look at the front of the bottle or the packaging to see what miracle or star ingredients the product ...

In the world of massage therapy, the dreaded burnout comes in many forms. Lumbar, wrist and hand injury from repetitive use can all lead to even the most seasoned of professionals getting out of the massage business altogether. But, do not throw in the ...