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By Courtney Sykes | June 25, 2019
Aestheticians thrive on results for their clients and meeting their needs by providing not only exceptional service, but treatments that produce positive outcomes for the long-term. Acne is a multi-faceted, complex condition that affects clients of all age groups and backgrounds. Understanding how to ...


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By Tami Assaf | June 25, 2019
It seems that the hidden gems of the exfoliation arena of the skin care industry are the relatively new brain children, polyhydroxy acids, due to their therapeutic advantage of efficaciously providing antiaging treatments for more reactive skin types. Polyhydroxy acids are exfoliating and skin transformation ...


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By Susan Wade | June 25, 2019
Skin aging and abnormalities are closely linked to the lack of essential water levels in the skin. Some abnormalities include, but are not limited to, accelerated aging, eczema, psoriasis, acne, rosacea, actinic keratosis, and contact dermatitis. The majority of causes can be linked to a lack of hyaluronic ...


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By Drew Coleman | June 24, 2019
Most professionals have heard that it costs 11 times more to find a new client than it does to retain an existing one. If this is true, why don’t professionals spend at least twice as much time working to keep existing clients happy to avoid the costly mistake of client turnover? Client retention is ...


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By Shelly Steadman | June 25, 2019
Let’s face it, working in a spa is hardly ever boring. No two days are the same. Tuesday might be low key and quiet, but the next day could be a train wreck of mis-scheduled clients and no shows. It’s a mixed bag for sure. The same can be said for co-workers. As someone who has been in the industry for ...


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By AIA | June 24, 2019
Retail Revolution – How to Beat the Internet and Sell More ProductsPresented by Justin Dotterweich and Brandon Potter Join the retail revolution and learn how to beat the internet and sell more products. Learn everything your spa could and should be doing to win the modern consumer. Also, discover the ...


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Protocols and Plans: The Need-to-Know for a Successful Spa Business
By AIA | June 24, 2019
Protocols and Plans: The Need-to-Know for a Successful Spa BusinessPresented by Courtney Sykes Delve into the world of clinical skin care and boost your bottom line through impeccable ingredient knowledge, in-depth client care plans, and the mastery of incredible protocols! In this webinar, Sykes blends ...


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By Anne | June 18, 2019
Sentient Lasers, the leading solutions company for the aesthetic market, which specializes in service, sales, procurement, leasing, and warranty, announced the addition of Philip Mostow as solutions specialist. In his new role, Mostow is responsible for customer support, developing and implementing new ...


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By AIA | June 14, 2019
Erica Miller- A Legend in Aesthetics It is with deep gratitude and respect that we are able to share with you the story of Erica Miller and her growth and contributions in the world of esthetics. Many of you will be able to relate to some of the times and events we describe, because you were there! ...


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By Brenda Linday | August 19, 2019
Before a skin care professional can select the appropriate treatment regimens for their clients, they must have a basic understanding of electricity. Electrotherapy is the term for electricity used during skin care treatments. Many aesthetic treatments incorporate the use of electricity, as common as ...


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By AIA | June 14, 2019
Carmen Delgado- Paving the Way for Others with a Legendary Career Carman Delgado, who has been instrumental in bringing the science of aesthetics to the forefront of the beauty industry, embraces her profession with a vigorous passion and commitment. As one of the industry’s true pioneers, Delgado ...


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By AIA | June 14, 2019
Ilona of Hungary- A Legend in Aesthetics Madame Ilona was born in Rabakecol, a small town near the Austrian border. She was educated in Budapest by her mother’s sister, with whom she lived from the age of seven. Ilona was always fascinated by beauty, and began her lifelong study of skin care while ...


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By AIA | June 14, 2019
A Legend: Rick Norvell There is a timeless adage that warns, “If you play with fire, you will get burned.” But, in some cases, playing with fire sparks a new idea. In Rick Norvell’s case, playing with fire ignited an industry. Fascinated with matches, he sneaked a matchbook into his pocket to indulge ...


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By AIA | June 14, 2019
A Legend: Michael Grandel Mark Twain's fictional character Huckleberry Finn could have also been named Michael Grandel and the venues of his adventurous stories could have been set by the Lech and the Wertach, rather than the Mississippi. Concerning hair color and mischief, the young Grandel was ...


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By AIA | June 14, 2019
A Legend: Catherine Atzen Catherine Atzen was born in France and grew up in a family of entrepreneurs. Her father, a creative, risk-taker, built several enterprises in France and Australia and her mother, a bookkeeper by training, supervised the business’ finances. At the same time, Atzen’s grandparents ...


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