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By | March 23, 2006
by Noreen Young They say, “Diamonds are a girls best friend”. In my personal opinion I have to disagree. I truly think frequent PROMOTIONS, free samples, special events, and monthly specials really create excitement in our salons and spas! When Filene’s Basement department store in Chicago has a ...


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By | June 23, 2008
By Denise R. Fuller We’ve all heard it before: “Men – You can’t live with them and you can’t live without them.” In the spa industry, however, building a male clientele is a smart move that will lead to an increase in clients, services, and sales of retail products. The average national growth for ...


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By | June 23, 2008
By Heather A. OwensLet’s face it. We live in a high stress world. The daily demands of family and career leave us feeling as if we have little time to keep for ourselves. Additionally, people – especially women – instinctively tend to neglect themselves while catering to the needs of those around them. ...


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By | August 24, 2006
by Debi Byrnes The wonderfully tough-talking Rhoda Morgenstern character from the old “Mary Tyler Moore Show” liked to say she had a “bad puberty. It lasted 17 years.” For adults who’ve lived through severe acne, this quip is an understatement. Adolescence is when most people have their first experience, ...


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By | June 24, 2008
by Ameann DeJohn Most men are reasonably logical, simple, and benefit driven. Therefore, in a skin care product, they look for something with ease of use that feels good and produces results (benefits). Let me give you an example of an ideal product and description: category - after shave conditioner ...


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By | June 24, 2008
by Lina Kennedy If you don’t already cater your services to the men in your vicinity, or if you limit your services to haircuts, you are selling yourself short. That is to say, you are selling your business short on its potential profitability. Haven’t you noticed “for men only – hair care & more” ...


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By | September 24, 2006
By Jan Lovejoy, CCN, CCH Take a moment and think of someone you know who has a vibrant glow in their countenance and a life-giving gleam in their eye. Perhaps they’re not the fittest or even the hottest person you’ve ever met, but something about them sparkles with life. What sets them apart? Many ...


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By | June 24, 2008
by Preethi Burkholder A Lomi Lomi massage to the sound of the waves of the Polynesian sea; sitar music playing Raga during a soothing Shirodhara head massage; and the classical music of a Beethoven’s Symphony as you slip into a deep slumber. Music healing has been a part of human civilization for ...


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By | November 24, 2006
Vibrational healing or medicine is a term used to describe the modalities that influence the energy fields and centers of a person in order to bring about healing. Combined with aesthetics, the practice of advanced skin care, powerfully effective treatments designed to promote inner and outer (and therefore ...


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By Jeremy Lawrence | March 24, 2011
Boldijarre Koronczay Aesthetician and Educator Master trainer hailing from Budapest, Hungary; Boldijarre is a dedicated trainer, lecturer, herbalist, and master of European aesthetics and massage. Educating clients on how to use natural ingredients in skin care to bring wellness and balance into their ...


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By | June 23, 2008
by James Beck Stress, that cliché word meaning ‘totally overwhelmed,’ is now acknowledged as a proven threat to health. “Over 50 percent of deaths in the United States can be attributed to behavioral and social factors [stress],” says psychologist Oakley Ray, Ph.D., of the Departments of Psychology ...


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By | April 28, 2011
Have you ever asked your clients what it is that keeps them purchasing their favorite skin care product? Do so and you will hear everything from “It reduces the fine lines on my face” to “It feels great on my skin” and “I love the smell.” These answers, and others, speak to the art that is skin care ...


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By Lina Kennedy | July 2, 2012
We, as the consumers, have a tendency to spend a noted amount of money to rejuvenate our faces and at best our décolletés. But what happens to the rest of the largest organ of the body? It cries out for help by mimicking the Sahara, an alligator, the Rocky Mountains … well you get the idea.Now, I can ...


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By Denise R. Fuller | March 15, 2012
We’ve all heard it before: “Men – You can’t live with them and you can’t live without them.” In the spa industry, however, building a male clientele is a smart move that will lead to an increase in clients, services, and sales of retail products. The average national growth for spas offering men’s services ...


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By | March 27, 2012
The great inventor Thomas Edison once said, "Genius is one percent inspiration and 99 percent perspiration." This equation is also applicable to success in the skin care industry. Perspiration – in the form of the constant pursuit of knowledge – fuels success and ultimately inspiration. In this ...


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