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How to Properly Apply Eye Cream
By Victoria Piotrowski, national educator and licensed aesthetician for SESHA Skin Care | August 29, 2013
We are constantly educating our clients on the importance of eye cream and that, if used on a daily basis, they are more likely to look refreshed, bright-eyed and youthful. However, do they really know how to apply it? What area of the eye should they ...
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Product Application
By Jeremy Lawrence | December 10, 2015
Many clients do not pay attention to in-depth instructions provided by companies for product application. As they apply products in a way that feels natural to them, they are missing out on a quick and easy opportunity to ensure that they make the most ...
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How Hobbies Lead to Happiness at Work and in Life
By Rachael Pontillo, owner of Holistically hauteTM, LLC | July 30, 2013
Aestheticians play a significant role in helping their clients remember the importance of prioritizing self-care. While self-care most certainly refers to relaxing spa treatments and taking time at home for a high quality at-home skin care regimen, the ...
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Creating Memorable Spa Experiences
By AC Dotterweich and Justin Dotterweich | April 24, 2017
Almost everyone has experienced bad service: when they walk into a business, there appears to be no purpose to the chaos. It takes 10 minutes before anyone pays attention or acknowledges them and once the staff does acknowledge them, they are busy apologizing ...
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Infographic: Sunscreen
By Jeremy Lawrence | March 24, 2017
• Generously apply sunscreen 30 minutes prior to sun exposure and reapply every hour if skin gets wet and every two hours if dry. • Seek shade as much as possible and wear a broad-brimmed hat and sunglasses. • Wear protective clothing, coverups, and ...
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Bringers of the Heart: Planting Seeds for a New W
By Linda Bertaut, founder of Chakralicious | March 24, 2017
A movement is happening. It is stirring from within the heart and calling people forth on a new path. Because this shift is subtle, many do not quite know what is happening; they just know that it is happening. It is no longer satisfying to go through ...
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Essential Oils
By Jeremy Lawrence | March 28, 2017
The use of herbs and plants such as lavender, cinnamon, and manuka for medicinal purposes dates back to ancient times. With the natural trend gaining popularity with consumers, clients are looking to natural applications of plants, such as essential oils ...
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Skin Dryness or Perceived Dryness?
By Robert Manzo, founder and president of Skinprint | March 24, 2017
There are many apparent causes of skin dryness, but only a few root causes. Some of the apparent causes include environmental issues, such as wind, cold, sun exposure, topical application of certain ingredients, and age-related dryness. One of the root ...
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Treating Dry Skin: A Practical Application
By Natalya Rachkova, L.E., co-founder of the Better Skin Company | March 28, 2017
Dry skin is a common skin care issue that can often be easily treated with daily homecare and routine facials. Extremely dry skin can be the harbinger of more serious skin issues, such as dermatitis. Dermatitis is an inflammation of the skin that may ...
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Customer Service in the 21st Century Connecting
By Kelley Moore | March 23, 2017
Great customer service is the cornerstone of any business – keeping clients happy with their services and overall brand will keep them coming back. Customer service now goes well beyond talking to the front desk staff, calling the customer care line, ...
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Treating Hyperpigmentation through the Mind, Body
By Rachael Pontillo, L.E., M.Msc, C.I.H.C., C.N.A.P. | April 21, 2017
Hyperpigmentation is beginning to rival acne and wrinkles as a top reason people consult aestheticians. Although different types of hyperpigmentation may have different etiologies, the outcome is still a visible result of what happens when melanocytes ...
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Are Age Spots the New Wrinkles?
By by Lydia Sarfati | April 21, 2017
Historically, clients would go to the spa at the sight of their first wrinkle. Now, however, age spots are driving in more and more clients. Not only is the incidence of age spots increasing, but the demographic is getting younger! As a primary manifestation ...
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Mastering the No Makeup Look
By Michelle Richardson, L.E., professional makeup artist and co-owner of California Makeup Academy-Training Center | May 25, 2017
Many skin care professionals have clients that are on the run with little or no time to apply makeup. With clients juggling numerous activities in their lives, they are starting to prefer daily looks that are low maintenance. The "no makeup look" is perfect ...
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Makeup Primers
By Amanda Azar, L.E., founder and executive artist at Azar Beauty | April 21, 2017
Everything in today's world is about getting an immediate fix, immediate access, and immediate solutions. The "now, now, now" mentality has crossed into the cosmetics industry with the advanced development of makeup primers. Most clients do not have an ...
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A Fresh Approach
By Michelle De Leon | May 25, 2017
Thank you to everyone who took the time to stop by the DERMASCOPE booth at the recent Dallas International Congress of Esthetics and Spa to say hello and catch up. This year, I had the opportunity to go out on the floor and shop our amazing vendors. My ...
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