Beauty rituals have existed for thousands of years around the world. And, throughout history, the ideal beauty look has changed drastically. From the Ancient Greeks, Romans, Egyptians, and Geishas in Japan and to modern times, we have seen it all – bronze ...

Join Brian Goodwin as he shares his knowledge on how to calm and alleviate breakouts with powerful organic ingredients. For clients with moderate to severe acne, Brian will discuss how the proven Acne Advanced Treatment System with time-release encapsulated ...

The savvy consumer knows they have options when it comes to purchasing skin care products, and those options may or may not include your establishment. So, the question is this: what can you do to make clients want to purchase their products from you? Aside ...

One of the biggest challenges a new aesthetician will have is how to market themselves as a new skin care professional. While in school, most of the marketing and advertising is done for you – although, now, many schools are putting together programs ...

Spa professionals have a duty to provide atmospheric transportation to those clients who walk through the spa doors looking for respite into another world – one that is welcoming, calming, and rejuvenating. These people enter entrusting the spa professionals ...

Most aestheticians do not consider themselves “salespeople” – people who are pushy and aggressive to get clients to buy. The fact is, no one wants to be sold, so what’s an aesthetician to do? The answer is simple: don’t sell – educate and recommend instead. ...

Many clients suffer from acne from the time they are teenagers – some into their mid-thirties and beyond. Aestheticians have the unique position to treat acne and spare many people from the emotional and physical pain that acne can inflict. Often, ...

Skin care professionals not currently using Instagram for Business are missing out on a massive marketing movement that could potentially change the trajectory of their entire spa practice. Instagram has been reported to have a 93% growth of added followers ...