From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long their attention is kept is at stake. Ultimately, the call to action ...

Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly popular in the ...

Throughout history, the skin's color, whether a result of sun tanning or sun shielding, has served as a sort of status symbol. For many years, pale and refined skin was almost globally revered and sometimes attained through drastic measures. It was not ...

Skin care is not one-size-fits-all and, as such, a variety of services will need to be offered and performed by skin care professionals. Being prepared to work with the ever diversifying population goes beyond creating a treatment plan based on the skin's ...

Every new business owner aspires for consistent progress on their road to success. The smart spa owner will recognize when the timing is right to seize the opportunity to increase market share and formulate a strategic plan to capture it. Strategic planning ...