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2024 Advertising Specifications
By DERMASCOPE | October 18, 2023
Click a title below to quickly jump to a category and browse guidelines, requirements, and deadlines for specific advertising and marketing sections: Magazine Advertising Press Features Magazine Advertorials PRO PICKS See example ...
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Loyalty Beauty Club & New Year’s Resolutions
By Cheryl Whitman | November 11, 2020
Welcome to this month’s edition of “Spa Season.” It’s time to focus on new year’s resolutions.I would like to encourage you to make 2021 the best year yet for your medical spa practice.Start the New Year off by introducing an updated membership or loyalty ...
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Post-Pandemic Protocols: Sanitation & Safety in Th
By Nicole Majdali | December 30, 2020
Welcome to 2021 – the unforgettable year of 2020 provided new and valuable lessons in the industry. While still going strong, spas have reinvented the way they perform services in order to continue being successful while also maintaining the highest level ...
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Common Spa Branding Mistakes and How to Fix Them
By Richard Merrill | June 8, 2020
Congratulations, you’ve got this beautiful spa business – you’re a unique service provider with outstanding client relations and deliver five-star worthy treatments. Your spa is filled with world-class skin care and beauty products and your operations ...
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The Aesthetician of the Future: Codes of Ethics an
By Courtney Sykes | June 23, 2020
Codes of ethics and regulatory compliance per state are the backbone of what it takes to be a professional aesthetician in 2020 and beyond. In envisioning the aesthetician of the future, we can rest assured that this individual is cloaked with key attributes ...
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Mask Magic: 8 Common Facial Masks to Treat Clients
By Zaina Hamdan | March 17, 2020
Most clients want to look forever young, having healthy and glowing skin even as they age. Professionals can use a variety of masks to minimize their clients’ fine lines, wrinkles, hyperpigmentation, or even acne. Facial masks can quickly help combat ...
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Makeup Mastery: The Importance of Advanced Trainin
By Jill Glaser | May 27, 2020
Advanced makeup training, also known as supplemental makeup training, is an important part of the beauty industry. Continuing education within the beauty industry is defined as additional training, courses, or workshops that offer new techniques and updated ...
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Bridging the Gap: Working with Millennials and Bab
By Mara Shorr | May 27, 2020
We find ourselves in a very unique time when it comes to workplace culture. Now more than ever, we find multiple generations working together in the same office. Sometimes this leads to discourse, but with thoughtful planning it can lead to some truly ...
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LED: Proximity Trumps Power
By Pam Cushing | May 27, 2020
Light therapy continues to enjoy greater acceptance and popularity in the medical aesthetic field. As a result, we have seen a plethora of non-regulated devices of unknown origin flooding the market in recent years. While selecting the best LED device ...
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Kick Starter Marketing: Getting Your Business Out There
Webinar: Kick Starter Marketing: Getting Your Busi
By AIA | May 28, 2020
Kick Starter Marketing: Getting Your Business Out There Join Jay Shorr and Mara Shorr to discuss how to kickstart marketing in today’s climate. This webinar will discuss how to create content in a way that makes spa practices more efficient, content ...
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